background image
background image
background image
background image
background image
background image
background image
background image
background image
background image
background image
background image
background image
“In a disaster, everyone is a victim in one way or another; no one is spared. We as 
media are not there to merely and dispassionately report. We invariably become a vital 
link between the scene of the disaster and the rest of the world.”
“The under-reporting and non-reporting of many human interest and human 
development stories is a scandal. There are many silent emergencies that never attract 
sufficient media coverage or public attention…”
“As journalists, we've been trained to do quick, sharp and precise stories that will 
have the most impact with our viewers. In doing so, we lose many nuances in a story like 
the Tsunami.”
“If they want to engage the media, development professionals must first understand 
the complexity, nuances and diversity in what is collectively labeled as ‘media’. In fact, the 
very term ‘media’ is a plural!”
“The priority of development organisations arriving at disaster scenes is not 
primarily to communicate, but to respond to the emergency situation on the ground. This 
frustrates many journalists. It is therefore necessary for development organisations to see 
information as a ‘commodity’…”
These were among the many wide-ranging observations and perspectives exchanged 
during an Asian regional brainstorming meeting held on 21 – 22 December 2006 in 
Bangkok, Thailand, on 'Communicating Disasters: Building on the tsunami experience and 
responding to future challenges'. Convened by TVE Asia Pacific and UNDP, the meeting 
brought together 33 leading media professionals, disaster managers and communication 
specialists from South and Southeast Asia to probe the role of the mass media and 
communication in times of disaster inspired crises and emergencies.
The meeting sought to discern the key communication lessons of the Indian Ocean 
Tsunami (December 2004), Pakistan earthquake (October 2005) and other recent disasters 
that impacted the lives of millions of people. It discussed both recent successes and failures 
in timely communication using a range of information and communication technologies, or 
ICTs.
Early on during the meeting, it became clear that both media practitioners and 
disaster/development professionals had different attitudes and approaches to managing 
information before, during and after disasters occur. Some of these arose from a failure 
to appreciate the different needs and priorities of these two groups. Yet, this division 
blurred as they agreed on the essential functions of information and communication, 
and recognised the need to serve the public interest over individual, corporate or agency 
interests.
The meeting agreed that the mass media must evolve their own ethics, guidelines and 
strategies for covering hazards and disasters, balancing the public's right to know with the 
right to privacy and human dignity of disaster affected persons. These cannot and should 
not be imposed from outside. At the same time, greater understanding among media 
background image
practitioners, development professionals and disaster managers on each sector's needs 
and limitations would engender more sharing and collaboration. The final report of the 
meeting, presented as Appendix 1 of this book, captures highlights and recommendations of 
the Bangkok meeting.
The discussion on the role of information and communication in disaster situations 
continues. Media-based communication is vitally necessary, but not sufficient, in meeting 
the multiple information needs of disaster risk reduction and disaster management. Other 
forms of participatory, non-media communications are needed to create communities that 
are better prepared and more disaster resilient. 
The recent spate of trans-boundary mega-disasters in Asia and elsewhere offers a firm 
reminder, if any were needed, of the increasing frequency and intensity of such calamities. 
Climate change, which the scientific community now acknowledges as already unfolding 
with far reaching consequences, will only exacerbate our vulnerability to new forms of 
emergencies at national, regional and planetary levels. 
This presents formidable challenges to governments, aid agencies, civil society and 
the media. It calls for more strategic and collaborative approaches in our preparedness 
and response. It also demands that we think and act beyond the conventional framework 
of disaster risk reduction to take advantage of new technologies, methodologies and 
opportunities.
Old and new ICTs -- ranging from telephones, radio and television to computers, 
Internet and mobile devices -- can certainly play a part in responding to these challenges. 
But success depends less on technologies, and more on policy, institutional and human 
resource factors. After the Indian Ocean tsunami, Asia realised the inadequacies of existing 
communications systems and arrangements in relation to hazard warning dissemination. 
The region that leads the world in many areas of modern communications -- for example, 
having the world’s largest TV audience and fastest growing Internet and mobile phone 
markets -- failed to provide any public warning of the disaster.
As the Digital Review of Asia Pacific (2005/2006 edition) noted: "Many of the 
communities struck by the waves were hit about two hours after the earthquake that 
triggered them. Anecdotal reports emerging in the aftermath of the catastrophe told of 
isolated teams of experts who tracked the progress of the tsunami remotely but did not have 
the means to raise the alarm among the communities that were in harm’s way. There were 
also disturbing anecdotes of other experts who had forewarning about the tsunami but held 
back from raising the alarm owing to apprehensions about reprisals from restrictive gate-
keeping regimes in case disaster did not occur."
1
The tsunami communication failures inspired much reflection in the global 
humanitarian community. In the World Disaster Report 2005, the International 
Federation of Red Cross and Red Crescent Societies (IFRC) made a strong case for a greater 
role for information and communication in disaster situations.
The report argued: "Information is a vital form of aid in itself – but this is not 
sufficiently recognised among humanitarian organisations. Disaster-affected people need 
information as much as water, food, medicine or shelter. Information can save lives, 
livelihoods and resources. Information may be the only form of disaster preparedness the 
most vulnerable can afford. Yet aid organisations focus mainly on gathering information 
background image
for themselves and not enough on exchanging information with the people they aim to 
support…”
2
Asia's recent experiences have shown how governments, civil society and aid agencies 
mismanage information and communication, aggravating the agony of affected people 
and wasting limited resources. There is growing recognition on the need for a culture of 
communication that values proper information management and inclusive information 
sharing. The 19 chapters in this book explore the different elements and combinations that 
could help evolve such a culture in Asia, home to more than half of humanity.
Our 21 contributors -– most of them from Asia, and representing media, development 
or humanitarian sectors -- do not engage in mere theoretical discussions. In 19 chapters 
of this book, they draw on their rich and varied experience working in either preparing 
disaster resilient communities or responding to humanitarian emergencies triggered by 
specific disasters. Some are journalists who have reported on disasters from the 'ground 
zero'; others are aid workers, public information officials or development professionals who 
have been at the forefront in emergency responses or are engaged in disaster risk reduction.
Diverse as their backgrounds and experiences are, our contributors share a belief in the 
central role that communication can play before, during and after disasters occur. Within 
this, they offer a kaleidoscope of perspectives as well as a great deal of practical advice on 
how to communicate hazards and disasters at inter-personal, inter-agency, inter-sector and 
public levels. The tools, technologies and methods may vary, but there is a broad consensus 
that to be effective, communication needs to be two-way, inclusive, participatory and 
sustained over time. It is not an 'add on' to other development interventions, but an integral 
component in its own right.
This book comes out at a time when both the media industry and the global 
humanitarian sector are undergoing rapid change. Our contributors are among the 'change 
agents' leading or consolidating these changes, and thus able to offer insights from the 
cutting edge in their respective spheres.
The proliferation of ICTs has enabled many forms of new media with higher levels 
of interactivity and audience engagement than is typically possible in newspapers, radio 
or television. This, in turn, has inspired a movement of citizen journalists who provide 
independent reporting and analysis on many areas of public interest, including post-
disaster situations. 
It marks the media's return to the grassroots where most stories originate and develop. 
As Sir Arthur C Clarke, futurist and communication guru who has written a foreword to 
this book, noted in an essay written in 2005: "Historically, organised and commercialised 
mass media have existed only in the past five centuries, since the first newspapers – as we 
know them – emerged in Europe.  Before the printing press was invented, all news was 
local and there were few gatekeepers controlling its flow. Having evolved highly centralised 
systems of media for half a millennium, we are now returning to a second era of mass 
media -- in the true sense of that term. Blogs, wikis and citizen journalism are all signs of 
things to come."
3
The new media tools and platforms provide more opportunities for disaster affected 
persons to directly voice their concerns, influencing how the mainstream media and 
humanitarian players react to ground realities. For too long, media professionals and aid 
background image
workers have carried out their professional work with little or no meaningful interaction 
with the affected people (sometimes called 'victims'). As we find out in this book, the 
affected people are not only asserting their place in the relevant discussions, but expressing 
themselves using digital technologies ranging from mobile phones to grassroots radio.
The humanitarian community recognises this sea change and is reorienting itself. 
While this book was under compilation, the United Nations Office for the Coordination of 
Humanitarian Affairs (UN-OCHA) convened the Global Symposium +5 on ‘Information for 
Humanitarian Action’ in Geneva, Switzerland, from 22 to 26 October 2007. Representatives 
from governments, aid agencies, non-governmental organisations, academia, private 
sector and the media discussed and debated the state of humanitarian communication in 
the digitally-empowered and media-rich world. Their statement (still in draft as this book 
went to press in November 2007) attempted to define a common vision of the central role 
of information and communication in support of effective humanitarian preparedness, 
response and recovery.
It noted: "Information [and knowledge] has always been a key element in humanitarian 
action but recent emergencies and disasters have demonstrated how vital its role is in 
providing a basis for effective and informed advocacy, decision-making and resource 
allocation for affected population as well as humanitarian actors. Timely, accurate [and 
independent/objective/impartial] information is central to saving lives and strengthening 
recovery; the power lies in its effective management, analysis and application…"
4
What does all this mean to a reporter or aid worker who is thrust into the midst of 
an unfolding humanitarian emergency, challenging all professional training and norms 
that work well under 'normal' circumstances? How can a community development worker 
or school teacher add elements of disaster risk reduction to their regular work, trying to 
raise awareness and preparedness at the local levels? And how can everyone enhance their 
capacity to listen, reflect and learn -- essential steps in good communication?
This book does not claim to provide all the answers, but we hope it has at least 
raised many pertinent questions. Instead of trying to be comprehensive or definitive, our 
contributors are being provocative and imaginative.
As editors, we have resisted imposing our heavy hand on their diverse styles of 
expression, allowing a free play and free flow of ideas. Thus, the book reflects the plurality 
that is characteristic of both the mass media and wider communication processes. If this 
comes across as a cacophony as a result, that is as intended.
This book is aimed at media professionals, disaster managers, development workers 
and civil society groups across Asia -– in short, all who share an interest in using 
information and communication to create safer societies and communities. We hope the 
contents of this book challenge and engage them in ways that expand their horizons.
background image
background image
background image
background image
My Chilean friends didn’t bat an eyelid 
when I asked, “Do you know what it means 
when the sea rushes back?” 
“Oh,” they replied matter-of-factly. “It 
means you have to run away -- and fast! 
Maremoto (tsunami).”
I thought I was sharing new and relevant 
information with them, given the global 
impact that had just been created by the 
tsunami of 26 December 2004 that severely 
hit five countries of Asia -- India, Indonesia, 
Sri Lanka, Thailand and Myanmar. But then 
I found out that all schoolchildren in Chile 
are taught this and are thus familiar with 
tsunami warnings. 
Chile, after all, has a 6,435-kilometre 
coastline and has suffered massive damage 
from the earthquake-tsunami of May 1960. It 
has experienced 28 great quakes measuring 
more than 6.9 on the Richter scale.
So, while Chile might be continents away 
from Asia, that conversation drove home 
a point – that information can indeed save 
lives. In contrast, many of the people near 
Thailand’s beaches that December morning, 
except for some indigenous peoples familiar 
with the sea, were fascinated by the sudden, 
rapid retreat of the sea and rushed into the 
water seconds before the killer waves came.
background image
background image
A natural disaster usually comes as a surprise, as 
the December 2004 tsunami was for many countries, 
but the real story does not end there. A disaster is 
usually defined and reported by media as an event. In 
reality, it is also a process, which means the complete 
story goes much beyond the deluge of column inches 
and soundbites about immediate damage, destruction 
and the must-do anniversary stories.
Today, over two years after the tsunami that killed 
nearly 230,000 people, how much do we really know 
about the communities and countries it affected? The 
stories were saleable in the weeks and months after 
the tsunami. Freelancers fanned out across the region, 
because disaster makes journalists sit up. But the 
usual definition of news also means that the media’s 
attention span is limited. 
The tsunami slid down the news ladder as the 
big international camera crews packed up, as the 
immediacy of the disaster faded. Soon, in the usual 
news parlance, nothing much new was ‘happening’. 
How communities are coping, somehow, often seemed 
to be less newsy that describing death, or churning out 
the latest numbers of the dead and injured. 
In a global information society where there is a 
constant race for who delivers the news first, such 
news undoubtedly fill a need -- the need to know. 
But does reporting on disaster, conflict, international 
politics or other issues, throw up other questions 
beyond ‘what happened’?  Questions like: What does 
background image
this mean? How did this happen? How do other 
communities cope? Are the funds being put to good 
use? Is the kind of assistance coming in sensitive to 
different communities’ needs? Which communities are 
left out from receiving aid and why?
These are some of the questions that beg to be 
delved into, and are the niche for media organisations, 
whose mission it is to try to look at the bigger picture 
and put the issues behind the events in context. 
This is not to say that some are always better than 
others. It is a way of stressing that ‘media’ are 
far from a homogenous crowd, and that different 
media organizations have different media products, 
stemming from different assessments of their 
audiences and mission.
How many ways are there to report on a disaster? 
I use examples from Inter-Press Service (IPS), a 
development news agency for which I am director for 
Asia-Pacific, to do a post-mortem of sorts in the spirit 
of sharing the challenges of covering disasters like that 
of the tsunami and of learning from one another.
On 26 December 2004, I was in Manila, the 
Philippines, for the year-end holidays when the 
newsbar across the screens of international TV 
networks began flashing reports that “scores” were 
believed to have been killed by a tsunami in the 
Indian Ocean. It was, we were told, triggered by an 
undersea earthquake recorded at up to 9.3 magnitude 
on the Richter Scale. (This has since been called the 
second most powerful earthquake ever recorded by a 
seismograph.) 
In the following hours, the number kept rising 
– first to “hundreds” then to “thousands”. Even 
without much detail and description, it was clear this 
was quite a different disaster. News desks around the 
world went into action.
The editor for my region was on holidays in Africa. 
So I was in touch with our regional correspondent, 
who was then on holidays in Sri Lanka, and also in 
contact with a regular contributor from Colombo, as 
well our correspondent in India. We agreed on a few 
story angles, trying to focus not on what had already 
been reported and added little to the avalanche of 
stories out there, but on how, for instance, the effects 
of the tsunami interplayed with the ethnic tensions in 
Sri Lanka.
A look back at the coverage on the IPS wire -- 
ipsnews.net --  at that time shows two different kinds 
of stories in the days and weeks after December 26. 
Some were more obvious, predictable ones, and other 
more contextual ones that, regardless of where they 
were filed from, hew more closely to the news agency’s 
mission of trying to provide reporting that explains 
– and not only records  what is happening.
Our Sri Lanka stories were among the richest, 
consisting of reporting from different datelines from 
areas affected by the disaster. Some articles, such as 
one from Batticaloa, looked into how the tsunami, 
which killed over 38,000 people in the South Asian 
island nation, was bringing temporary rapprochement 
among ethnic groups that had stayed away from 
each other despite a three-year ceasefire between the 
government and Tamil separatist rebels.
In a January 2007 story from Sri Lanka, the 
same contributor, Amantha Perera, follows how 
rehabilitation is going on some years after the 
disaster. (“Life is almost normal,” says Mohideen 
Ajeemaat, whose home has been rebuilt.) But amid 
such successes, the writer documents the concern 
that the areas worst-hit by the tsunami, in the north 
and the east of the island nation, appear to have been 
grossly neglected at the cost of better rehabilitation 
and reconstruction in the Sinhala-dominated south, 
leading to charges of discrimination and political 
patronage. 
Other past IPS stories on the tsunami that 
complemented straight news reports at the time 
include one from Geneva, moved the day after the 
tsunami. It reported how the tsunami showed, once 
again, the lack of an early warning system for such 
disasters. 
background image
From Washington was a piece saying that while 
the world rushed to pour aid to the affected countries, 
very few were focusing on calculating the long-
term economic cost of the tsunami. There were also 
subsequent articles on how the tsunami highlighted 
and exacerbated the discrimination that Burmese 
migrants experienced in Thailand.
In retrospect, some stories could have added 
more to what readers already knew. Some articles 
contributed from Thailand fell into the trap (and 
shortcut) of quoting mostly Western tourists who were 
victims -- and left out local interviewees. This was 
also significant, given later complaints, both in media 
in and out of Thailand, that international reporting 
appeared to give the impression the lives of foreigners 
was more than important than that of locals, and that 
foreigners’ deaths made bigger news.
The pressure of deadlines does not make reporting 
on disasters easy, especially for a development news 
agency. 
It was certainly a challenge for news organisations 
that could not easily send hordes of journalists 
into other countries or places. But like other media 
organisations with the same aim of trying to cover the 
other side or present other angles, the tsunami was also 
a time to take a second look at how we do the news.
It’s not that news agencies like us cannot cover 
fast-moving news, because we have been doing it for 
decades. But the difference lies in the creativity and 
skill in finding the relevant, the different angles, the 
not-so-obvious viewpoints and the ones we might 
find if we stepped back and scratched the surface a 
bit more. After all, our news lens was never meant to 
consist of by-the-second reporting, but contextualised 
reportage that seeks to help audiences understand and 
feel the human story behind the event.
Certainly, though, there are a lot of media groups 
that continue to report on the after-effects of the 
tsunami since 2004, even if the space that these 
articles and TV material occupy are these days much 
less than at the height of the disaster.
Our contributions to this effort also include a 
special series from the tsunami-hit areas in 2005, 
coordinated by IPS Asia-Pacific with the support of 
ActionAid International. One series, produced by 
Asian journalists who applied for these reporting 
slots, was released around the sixth month after 
the December 2004 disaster. A second one invited 
applications from journalists from tsunami-affected 
countries to report on another tsunami-hit nation, 
to do stories linking the two and learning from each 
other’s experiences in disaster management and 
prevention.
Issues relating to tsunami-hit areas remain quite 
definitely in IPS’ regional news priorities. However, 
more can certainly be done.
For instance, this could be achieved by 
designating specific writers to follow issues around 
the tsunami as a beat – not one designed by 
country or geography, but by issues such as aid and 
accountability, means of rehabilitation, disaster 
prevention and management. This conscious effort 
to stick to the tsunami story – resisting fully event-
driven coverage -- could be one way to ensure 
intelligent, consistent reporting with a view to coping 
with disasters and contributing to their prevention in 
the future.
Meantime, the December 2004 tsunami may 
have ended, but its story continues.
background image
background image
As the magnitude of the situation seeped in, I 
shuttled between TV, computer and cell phone, seeking 
news, information, ways to help, anything. News there 
was, aplenty. But nothing about how one could help. 
I had been exchanging SMSes with Rohit Gupta, 
founder of an online collaboration project I was part of; 
it struck us that the best thing we could do would be to 
collate information, put it all together in one place and 
tell people about it. 
Collaboration was the only way to go: no single 
person could do this. I quickly set up a blog
1
 on 
Blogger’s web publishing service; it was free, familiar, 
permitted multiple contributors, and simple to learn. 
I put up a post stating our broad intentions, and we 
began hunting up information, simultaneously inviting 
bloggers we knew to join us.
Dina Mehta, influential blogger and online 
acquaintance, was one of the first to jump into the 
effort. 
 Dina and Rohit were contributors on World 
Changing,
2
 a highly-regarded blog. They posted there 
about TsunamiHelp, as we called our blog. One of WC’s 
members, in turn, tipped off Boing Boing,
3
 who linked 
to us. I had mailed Prem Panicker, then Managing 
Editor at Rediff
4
 in the US; Rediff’s coverage also 
immediately began to feature a link to us. From the 
Sitemeter
5
 counter I had plugged in, I noticed that 
from the few hundred initial visitors our mass mailings 
brought in, we were now getting thousands every hour.
By the next day, the New York Times and the 
Guardian had written about us, and put our URL 
in their articles, and the BBC’s site linked to us as 
well, listing us as a reliable resource. Many other 
news organisations followed suit.
6
 Google put a 
(unprecedented) Tsunami Aid link on their home 
page, and linked to us from their dedicated tsunami 
page.
7
 Bloggers and webmasters linked to us by the 
thousands. Traffic, as a result, was overwhelming: over 
a million visitors in the first eight days. Our mailboxes 
were bombarded with offers to help, and the team grew 
rapidly.
The group self-organised over email, SMS and 
instant messengers. An email list
8
 became the main 
channel for group communication; instant chats and 
conferences
9
 happened via Yahoo! Messenger.
From everyone trying to do everything at the same 
time, the team evolved sets of duties. 
“Janitors” cleaned up posts; “Monitors” checked 
information that readers were leaving for us; “Linkers” 
ensured that data stayed current; a few of us worked out 
a system for answering questions from the Press; those 
with the right contacts networked with NGOs and aid 
agencies. 
Someone came up with the idea of using Flickr and 
its tags to help the Missing Persons effort, and quickly 
set up a Flickr pool.
10
 Others set up a working-group 
page that tracked what needed to be done, and who was 
doing what, on space donated by SocialText.
11
 Some 
took charge of creating versions in other languages. A 
designer corrected my ham-handed initial template, 
then created a new design, much easier on the eye, that 
organised the information far more efficiently.
12
There was fevered discussion about what exactly we 
were trying to do. News organisations provided much 
better hard coverage than we could hope to. Wikinews, 
in its first real test as a news source, was doing a sterling 
job of newsgathering via collaboration.
13
 
What was missing was a single repository of 
information about who needed help at ground zero. 
We hastily, but formally, defined our task: collate news 
and information about resources, aid, donations and 
volunteer efforts. We set some ground rules: no politics, 
no opinions, steer away from controversy, just find 
out about and link to aid efforts. Some of us felt that 
“Tsunami Help” as a name ignored the earthquake that 
caused the tsunami, so we renamed the blog “the South-
East Asia Earthquake and Tsunami blog.”
The blog grew. And grew! 
Then, we discovered that while Blogger made 
collaboration easy, it had serious limitations: no native 
way to classify posts; no comment moderation or 
comment-spam protection.
14
 Soon, searching within all 
those posts got confusing for us, its creators. How much 
more difficult would it be for a reader anxiously looking 
for something specific? The work-around: split the 
content into focussed sub-blogs. Teams began copying 
content into Tsunami Enquiries/Helplines/Emergency 
Services, Tsunami Missing Persons, Tsunami News 
Updates, Tsunami Help Needed and Tsunami Help 
Offered. 
Someone suggested that a wiki
15
 was a better 
vehicle. But so many organisations and individuals 
were already directing traffic to the blog URL. Moving 
base would mean extra clicks for visitors. Besides, not 
everyone was wiki-savvy. So, instead of moving to the 
wiki, we made it a parallel effort. Initially, we were part 
of Wikinews, but the administrators there had issues 
with is.
16
 To end the squabbles, Dina paid to register 
a domain name, tsunamihelp.info, Rudi Cilibrasi 
provided server space, and a team of wiki-adepts began 
categorising and copying content from the blog.
background image
I have never quite figured out precisely how 
many people chipped in to help. Sure, you could tot 
up the contributors listed on the blog’s side panel, 
the IDs and IP numbers on the wiki, the newsgroup 
subscribers, and wind up with more than 200. 
That’s just part of the story. Help came from 
everywhere -- Asia, Europe, North America, South 
America, Australia. Veteran bloggers, designers, 
geeks, poets, lawyers, executives, academics, 
teenagers, foodies, lit-lovers, database wonks, 
wikians, stay-at-home moms; they put their lives 
on hold and mailed in information, blogged, 
commented, wikied, sorted data. 
Each time we needed something done, someone 
stepped up with the knowledge and expertise, 
and just did it. Solutions were improvised, and, 
somehow, it all worked. We kept each other 
motivated, encouraging one another to get some 
sleep, some food, some relaxation, while ignoring 
similar exhortations directed at ourselves. No one 
was indispensable -- willing hands took up the slack 
whenever someone had to leave.
Food? Sleep? These were dispensable luxuries. 
Party invitations were declined without a whimper. 
People apologised profusely for the time it took to 
commute between work and home PCs. 
For those of us who worked independently, it 
meant non-working (i.e. unpaid) time. The ones 
holding down jobs juggled everyday tasks with the 
SEA-EAT effort. I remember pinging our designer 
about a display problem. “Give me a minute,” she 
typed, “I just have to tell someone to go away.” She 
spent an hour painstakingly tweaking the template, 
and after we were done, I asked, “Who was that you 
shooed away?” She typed a smiley, and added: “My 
boss.” 
One member excused himself briefly just before 
midnight, December 31. A few minutes into 2006, 
he was back and blogging -- he’d just popped up 
to raise a toast to the New Year with the folks in 
his apartment. Another calmly and competently 
took over tech coordination when others burned 
out. Another spent huge amounts of time online 
though she had to make crucial preparations for an 
upcoming wedding: her own! Another didn’t sleep 
for several days, fuelled only by rice, coffee and 
adrenaline. 
But it wasn’t all good vibrations. With the 
frenetic activity, frayed tempers, misunderstandings, 
and blow-ups were inevitable. A potentially 
interesting offshoot, ARC (Alert Retrieval Cache
17
), 
designed to auto-post SMSes, sustained collateral 
damage in one major conflagration. One overstressed 
person began inundating the group with needless 
email, a council of war took instant harsh decisions. 
Opportunists promoting their own agendas had to be 
curbed. Some of the unpleasantness still lingers. 
Overall, it was difficult to know where to draw the 
line, and I’ll wager we erred as often as not. But work 
continued uninterrupted, quality kept getting better. 
What kept us going was the knowledge that in some 
small way, we were helping.
Side by side, another effort was taking place. 
Many of us were also members of Chien(ne)s Sans 
Frontières, a mediawatch blog. Some of the members 
in South India and Sri Lanka  were blogging, mailing 
and SMSing from ground zero. Dilip D’Souza in Tamil 
Nadu: “Don’t send clothes, they’re lying in piles on the 
roadside.” 
Four young Sri Lankans told us of morgues, 
identifying corpses, burials in graves they helped dig, 
of aid not getting to where it was needed thanks to 
corruption and inefficiency. One of them, Morquendi 
(an online handle), and I chatted online for hours one 
night, he telling me matter-of-factly about the political 
games, the risks he and his young friends were taking. 
He was worried about them. “They’re so young,” he 
said. “How old are you, Morq,” I typed. “23,” he wrote 
back. 
background image
I brushed away tears several times that night, not 
for the first time in those weeks. 
Did we do any good? Did we succeed?
We didn’t have a formal agenda when we started. 
Some people did donate money. Others sent clothing, 
food, medicines. Some volunteered in affected areas. 
We had web expertise, we knew how to look for 
information, how to make it user-friendly, we had 
networks. That’s what we could give, and we did. 
My friend Nilanjana Roy put it into words for me. 
She said “It was your way of putting a candle in your 
window, to show that you cared.”
Did we change the world? Did we make a 
significant difference?
From the emails, the sheer number of visitors, 
from the links to us, from the media coverage, we infer 
that we were able to provide valuable information at 
a time when it counted. In our small way, we created 
a little bit of internet history, pioneered a model for 
successful online collaboration, a model that we, or 
others, can refine.
Some of the team stayed in touch, building 
friendships on the strength of that month of working 
together. We debated whether we should create a 
background image
formal organisation, document processes... but we’d 
neglected the rest of our lives for too long, and these 
thoughts fizzled out.
I had begun to think that SEA-EAT was a one-
off, but I was relieved to see that when there were 
a couple of subsequent earthquake scares in the 
region, many of the team immediately got back in 
touch and began updating the blog and wiki.
Then, on 26 July 2005, Bombay (Mumbai) 
was hit by 944 mm of rain in one day. The weather 
people called it a freak storm, a “cloudburst.” Parts 
of the city stayed flooded for days. People were 
stranded in offices or on the streets. Residents 
of ground floor flats found themselves with their 
possessions unsalvageable. Many lived through days 
of water-logging, no electricity, phones or -- the 
irony -- drinking water. 
In the aftermath, a group of SEA-EAT alumni 
and friends began to put together two blogs: 
Cloudburst Mumbai concentrating on information 
about the current situation, flooding, news reports, 
aid efforts and the like; and Mumbai Help, a 
resource guide not just for the immediate situation 
but for future reference as well. (The URLs for these 
sites, and others mentioned in this section, are at 
the end of this chapter.) Out of these efforts, an 
initiative called ThinkMumbai was set up, to look 
at some of the city’s deep-rooted problems, and to 
provide some aids for future difficult times. That 
effort went into a long hiatus, but a few of us plan to 
revive it.
In August 2005, Hurricane Katrina smashed 
into Florida. 
Several days before that happened, as it became 
clear that Katrina was likely to hit the coast, some 
members of the SEA-EAT team had prepared for 
action. Based on the SEA-EAT experience, the 
team focussed on a wiki. The site logged a million 
visitors in two days. Of course that’s largely because 
this disaster was in the US; internet usage there is 
of a completely different order of magnitude. The 
team collaborated on a People Finder and a Shelter 
Finder, and came up with innovations such as using 
a Florida Skype
18
 phone number as a call centre, 
manned by shifts of volunteers in three continents. 
In October 2005 an earthquake near the India-
Pakistan border resulted in major losses of life and 
property. Again, many members of the SEA-EAT 
and CSF teams, plus others from the MumbaiHelp 
effort, got together to try and help out. There 
wasn’t much info available; it is a remote, hostile 
landscape, without much infrastructure. The team 
went back to a blog as the centre of the effort, and 
attempted to create a system where SMSes could be 
sent direct to a blog, which didn’t quite work out.
In December 2005, as that awful year drew to a 
close, Bala Pitchandi and Angelo Embuldeniya came 
up with the idea of a Memorial Week that would try 
and bring the world’s attention back to the victims and 
survivors of the year’s disasters. Our campaign got a 
lot of support across the web. 
Around the same time, we realised that starting a 
new blog or wiki each time something bad happened 
meant establishing credibility and search engine 
rankings anew. We decided to bring it all under one 
umbrella, the World Wide Help (WWH) group. We 
post alerts and warnings to the WWH blog (and, 
by now, with our links to NGOs, world bodies and 
relief agencies, we’re able to keep tabs on potential 
crises pretty efficiently); and if a situation looks like 
becoming a major disaster, we then look at creating a 
focused resource.
We used the WWH blog during the floods in 
Suriname in May 2006, posting a combination of news 
reports, translation efforts, on-the-ground reporting, 
and information from relief organisations. The blog 
continues to be updated whenever needed.
In July 2006, around the time I was writing the 
original version of this essay, seven bombs went off in 
Bombay trains during the evening rush hour, killing 
181 people, injuring another 890. 
The city was in chaos; suburban trains, the major 
commuting artery, stopped running; thus roads were 
jammed too. As rumours and panic spread, everybody 
seemed to be trying to call everyone else at the same 
time. The phone network -- landlines as well as 
cellular -- were overwhelmed, so huge numbers of 
people got no information whatsoever, which only 
fuelled the confusion. 
Family and friends in other parts of the world 
frantically trying to make sure their loved ones were 
safe only added to it. Some of us turned to the web 
for answers, and MumbaiHelp came back to life, 
with a flurry of emails, first-person reports on road 
conditions, hospital numbers, and more. And, just in 
case I had begun to think I was becoming a bit of a 
guru on this online relief thing, the crowd taught me 
something new. One post, titled “How can we help 
you?” got a few hundred comments that night. The 
comment area became a de facto forum, with worried 
people leaving names and phone numbers of relatives, 
and others popping up to make calls, send SMSes and 
confirm that yes, your brother, your friend, your aunt, 
was indeed safe.
background image
And so we’re the best thing that happened to the 
Web, right?
I’ve heard talk about how SEA-EAT and 
subsequent efforts have outdone big media. I don’t 
believe a word of that. 
We did get a lot of attention, and that, let’s make 
it clear, was thanks to the media. Did we supplant 
traditional media? Heavens, no! Our biggest successes 
in terms of readership were SEA-EAT, which got a 
million visits in about eight days, and the Katrina wiki, 
which got that much in a day. For the big media sites, 
those figures are peanuts. None of them is trembling 
in fear of bloggers yet, I’ll wager. Citizen journalism 
-- or at least the segment that we of WWH specialise 
in, online relief aid --supplements the efforts of the 
media, of formal relief agencies, of government bodies.
But here’s the thing. There was a week on the 
cusp of 2004-2005 when a million people didn’t find 
what they wanted anywhere else. When Katrina hit, 
a million others couldn’t find the information they 
needed elsewhere that day. When the bombs went off 
in the Mumbai local trains, 40-50,000 people didn’t 
find what they were looking for in the media. We were 
able to reach out a hand to them, in our small way. We 
lit our candle, and showed we cared.
background image
An earlier, much longer version of this essay 
appeared in Sarai Reader 06: Turbulence, (Eds: 
Monica Narula, Shuddhabrata Sengupta, Ravi 
Sundaram, Jeebesh Bagchi, Awadhendra Sharan and 
Geert Lovink) produced and designed at the Sarai 
Media Lab, Delhi and published by the Centre for the 
Study of Developing Societies, ISBN 81-901429-7-6. 
More information and free downloads at http://www.
sarai.net/publications/readers/06-turbulence.
Nilanjana S. Roy first pushed me into writing this 
text. Jai Arjun Singh’s incisive questions helped me 
structure the first draft. I referred to posts by Dina 
Mehta and Bala Pitchandi to check on my recollection of 
the sequence of events. Dina and Bala, Megha Murthy, 
Neha Vishwanathan, Nilanjana S. Roy and Devangshu 
Datta critiqued this account for me at various times and 
gave me their opinions, invaluable in fine-tuning it from 
the first disjointed scribbles. Shuddhabrata Sengupta 
gave me the opportunity to first publish it in the Sarai 
Reader. Frederick Noronha and Nalaka Gunawardene 
charmed me into rewriting it for this book. 
And every member of all the collaborations I’ve been 
part of helped me understand the process a little better, 
while we helped each other refine, modify and make 
more useful, often on the fly, a very raw concept.
background image
background image
background image
On 26 December 2004, Sri Lanka faced its worst-
ever natural disaster recorded in recent history. A 
similar event is believed to have taken place, more 
than 2,000 years ago, but that could be more a 
legend. On the other hand, the Boxing Day tsunami 
was nothing short of harsh reality hitting one’s head 
like an express train. Nearly 40,000 people died in 
a span of a few hours. More than a million, out of 
a total Sri Lankan population of about 20 million, 
were displaced. The aggregate cost to property was 
estimated to be in the order of one to two billion 
dollars. 
These are all the well known parts of the story. 
Perhaps a lesser-known fact was that the majority of 
these 40,000 lives could have been saved. To see how 
this was possible, one needs only to have a careful look 
at the time-line of the critical events that occurred on 
that fateful day.
Let us start from the very beginning.
At 7.00 am local time on Boxing Day, a large 
earthquake occurs in the Indian Ocean, near Sumatra, 
Indonesia. 
Later, newspapers report that tremors took place 
within a few minutes in some parts in the island, but 
the impact was too minor to be taken seriously by 
a casual observer. Nevertheless, these are recorded 
at the Pallekele Seismological Station
1
,  in Sri Lanka 
itself, where sophisticated equipment monitors such 
events round-the-clock. What is missing though is an 
officer to have a look at the graphs and tell the rest 
of the world about the potential danger of the event 
about to happen in South Asia too in a few hours time. 
Alas, it is a Sunday following the night of 
Christmas.
2
 It is too much to expect a typical 
government servant to be on duty at that moment. 
So, the first opportunity to issue an early warning is 
forever gone. 
Pallekele Seismological Station, of course, is 
not the only point where this vital information gets 
recorded. At 7:07 am, the resulting seismic signals 
make the Hawaii-based Pacific Tsunami Warning 
Center (PTWC) trigger an internal alarm that alerts 
watchstanders located in different regions. At 7:10 am, 
the PTWC issues another message to observatories 
in the Pacific, with its preliminary earthquake 
parameters. 
At 7:14 am local time, the PTWC issues a bulletin 
providing information on the earthquake, stating that 
there is no tsunami threat to the Pacific nations that 
participate in the Tsunami Warning System in the 
Pacific (ITSU). India, Sri Lanka, and the Maldives 
are not part of this Pacific-focussed system. At 8:04 
am, the  PTWC issues bulletin No. 2, revising the 
earthquake magnitude to 8.5. That bulletin states that 
there is no tsunami threat to the Pacific, but identifies 
the possibility of a tsunami near the epicenter. 
This means there is a time-gap of 23 minutes 
before the first waves would eventually strike the east 
coast of Sri Lanka. If there was to be an island-wide 
radio broadcast of the warning, time could have well 
been sufficient for local communities to vacate the 
risky areas.
However, in the coastal areas of Sri Lanka there is 
no warning so no one evacuates one’s house.
What happens afterwards is the greatest tragedy. 
At 8.27 am, the first tsunami waves hit the 
island.  The first major town to be hit is Batticaloa, the 
provincial capital of the Eastern Province, at 8.40 am. 
Trincomalee, the port-city on the north-east coast, and 
Hambantota, the town on the south-east coast,  are 
hit within a few minutes of each other, at 8.52 am and 
8.55 am, respectively. Areas in the Jaffna peninsula 
are under water by 9.00 am. At 9.15 Galle, the third 
largest city in the country on the south-western tip of 
Sri Lanka, is hit. Areas close to Colombo, on the west 
coast, are hit between 9.20 and 9.30 am. 
The undeniable fact is that there had been a nearly 
30-minute difference between the time the towns in 
the east costs and the ones in the west costs were first 
hit. Statistics tell us that 37 out of every 100 persons 
in Sri Lanka own telephones, almost 80% of the 
households have radios, and 71% have televisions.
3
 
Still there were hardly any messages emanating 
from the east coast to the west, about the impending 
disaster. When the fishing communities in the villages 
background image
of the west coast see the 10-meter-high waves coming 
at them, they have no idea that somebody could have 
pre-warned them.
4
There are other unimaginable tragedies waiting 
to happen.
The railway authorities realise that one of their 
trains is moving down south, towards a risk prone 
area. They attempt to call the railway stations en 
route. The train is parked at the Ambalangoda railway 
station, when the station master’s phone rings 
constantly. Nobody answers it. Both the station master 
and his deputy are busy supervising the unloading of 
some goods from the train. By the time they receive 
the message, the train had already left the station. 
They do not have any way of issuing a warning, as the 
engine drive does not have a mobile phone.
The train stops sometime later, in the middle 
of a village that had already been hit by the first 
waves. Those who are running for their lives assume 
the train to be a shield against the waves. They are 
wrong. The next waves hit the train, carrying it away 
like a child’s toy. The railway tracks get crumpled like 
a Möbius strip. If it can be called a railway accident, 
this would have been the worst train accident the 
world had ever witnessed.
5
 It alone costs more then 
2,500 lives. Perhaps many of those lives could have 
saved if only the engine driver has been given a 
mobile phone.
Is that the end of the story? Sadly, no.
One key sign of an approaching tsunami, it is 
better acknowledged now, is the receding of water 
along the shoreline, exposing areas that are normally 
always submerged. It has been reported that on 24 
December 2004, in some of the coastal areas the 
water submerged for 1-2 km.
6
 This had opened the 
doors of a seemingly-miraculous new world for 
spectators, in the area. None of them knew of the 
danger that was about to come. So, when the waves 
came later, they were not even on the shore where 
they might have held a tree if they were lucky. They 
were out there in the sea bed. 
Many among the 40,000 who lost their lives 
were spectators of this sort. Most of their bodies were 
never recovered.
Now let me summarize what emerges from the 
facts above.
1.  The monitoring equipment did record the 
tremors; but by the time someone noticed it, the 
damage had already been done.
2.  Warning messages were issued in time, and most 
probably might have been available on the Net for 
even more time. Unfortunately, that never reached 
the ones who needed it most: the communities at 
risk.
3.  Even when we knew we are hit, we didn’t think it 
necessary to communicate that information to the 
rest.
4.  We wanted to pass messages to the critical 
individuals (like the engine drive of that ill-fated 
train) who however did not have the necessary 
equipment to receive such messages
5.  We had no idea about the do’s and don’ts in 
the face of a disaster, because nobody had ever 
educated us on this. So we walked towards the 
emptied seabed without ever thinking about the 
impending disaster that was to come our way.
Do you see where the gaps are? 
One, and an important one, was the issue of 
communication. It had nothing to do with the 
monitoring of the disaster itself. We had enough 
indications. What we failed to do was to communicate 
the right message to the right people, within the 
required time-frame.
Two, the lack of awareness. Even if the message 
had been passed to the community at the right time, 
probably they would not have evacuated in time, 
as they possibly could not have then foreseen the 
magnitude of the damage to come. This is true for any 
disaster that happens for the first time. 
Unfortunately, this sad scenario is not just limited 
to Sri Lanka. This is exactly what also happened in 
India, Indonesia and Thailand. In all these countries, 
costal communities faced the tsunami as a complete 
surprise.
background image
So what remedies one can suggest 
so that when the next disaster happens 
-- which may or may not be a tsunami 
-- we do not see the same series of 
events repeated? What exactly is the 
role that the media can play?
Firstly, establishing disaster 
warning channels is absolutely 
essential and should take priority 
among the tasks of any national 
government: One cartoon widely distributed over the Net 
in the tsunami aftermath portrayed two scenarios. On the 
left panel, there were so many satellites, television stations 
and dish antennas. That was the technology used to beam 
the horrific images of the tragedy to the living rooms of the 
West. On the right  was completely blank. That was the 
technology used to detect the tsunami and communicate 
the much-needed warnings. Given the commercial nature 
of the media and communication industries, it might be 
too much for any developing country to expect a balance 
between the left and right panels. 
However, it might still not be too much for every 
citizen to expect his or her government to have proper 
disaster monitoring communication systems set in place. 
After all, it is a question of life and death, a basic right 
of any citizen of any country. What can take the priority 
over that?
The below table shows some of the media channels that can be used for disaster communication, with their 
relative strengths and weaknesses.
Secondly, detection 
is critical, but without 
communication, it serves no purpose: No need 
to elaborate on this, since it is now obvious that what 
matters is the strength of the weakest link. Failure of 
communication channel somewhere in the middle -- or 
perhaps even just an half-hour delay -- is equivalent to 
having no warning systems at all. A warning delayed is a 
warning denied.
7
  
Thirdly, when it comes to disaster warning, 
it should not be a choice of one medium or 
technology over another: The very reason why 
there are different modes of communication is because 
none of them are hundred percent perfect. Each has its 
strengths and weaknesses. The appropriateness of every 
channel depends on the environment where they are to  
be applied. So, the least one expect is a competition of 
modes and technologies. Depending upon the situation, 
one should decide what combinations are the best.
background image
Fourthly, disaster warning is everyone’s 
business: Life for most of us would have been 
easier had the government taken full charge of 
disaster warnings. Unfortunately, the things do not 
work that way. These are some of key stakeholders 
and they have specific roles that they can play:
• The scientific community: Develop the early 
warning systems based on their expertise, support 
the design of scientific and systematic monitoring 
and warning services and translate technical 
information to layman’s language. 
• National governments: Adopt policies and 
frameworks that facilitate early warning, operate 
Early Warning Systems, issue warnings for their 
country in a timely and effective manner. 
• Local governments: Analyse and store 
critical knowledge of the hazards to which 
the communities are exposed. Provide this 
information to the national governments
• International bodies: Provide financial and 
technical support for national early warning 
activities and foster the exchange of data and 
knowledge between individual countries.
• Regional institutions and organisations: 
Provide specialized knowledge and advice in 
support of national efforts, to develop or sustain 
operational capabilities experienced by countries 
that share a common geographical environment.
• Non-governmental organisations: Play 
a critical role in raising awareness among 
individuals and organizations involved in early 
warning and in the implementation of early 
warning systems, particularly at the community 
level. 
• The private sector: Play an essential role in 
implementing the solutions, using their know-how 
or donations (in-kind or cash) of goods or services, 
especially for the communication, dissemination and 
response elements of early warning.
• The media: It has to play an important role in 
improving the disaster consciousness of the general 
population, and disseminating early warnings. This 
can be the critical link between the agency that offer 
the warning and the recipients.
• Communities: These are central to people-oriented 
early warning systems. Their input to system-design 
and their ability to respond ultimately determines 
the extent of risk associated with natural hazards. 
Finally, technology matters but people 
matter more: There is a school of thought that 
suggests that technology is a panacea every problem 
humankind faces, be that poverty, a lack of proper 
healthcare, human rights violations or disasters. Let us 
not fall into this trap. 
Technology is important. The sole reason behind 
the seemingly incredible advancements that have 
happened in the field of human development is the 
spurt in the growth of new technology. However 
without people to handle it properly, the technology 
per se can achieve little. What we can expect a 
sophisticate earthquake detecting device to do, if there 
are no human beings to take note what it indicates? 
So, while giving technology its due position, let us 
focus on the people-side of the problems.
background image
background image
For many weeks, Jantakarn Thep-Chuay -
- nicknamed Beam -– did not understand why her 
father was not coming home. The eight-year-old girl, 
in Takuapa in Thailand’s southern district of Phang 
Nga, had last seen him go to work on the morning of 26 
December 2004. 
“On that Sunday, the day there was a wave, my dad 
wore his tennis shoes,” she recalls as she gets into his 
pair of sandals. “My dad didn’t have to do much work 
-- he just walked around looking after workers.”  
Beam’s father Sukaroak –- a construction 
supervisor at a new beach resort in Khao Lak –- was 
one of thousands of Thais and foreign tourists killed 
when the Asian Tsunami hit without warning. His body 
was never found. 
For months, Beam would draw pictures of her 
family. These, and family photos of happier times, 
helped her to slowly come to terms with what 
happened.
The first year was long and hard for the family 
Sukaroak left behind: Beam, her two-year-old brother 
Boom, and mother Sumontha, 28. The determined 
young widow struggled to keep home fires burning -
– and to keep her troublesome in-laws at bay. 
As if that were not enough, she also had to engage 
assorted bureaucracies: even obtaining an official death 
certificate for her late husband entailed much effort.
Just a few weeks after the disaster, the local 
authorities approached Sumontha suggesting that 
she gives away one or both her children for adoption. 
Apparently a foreigner was interested. She said a firm ‘No’.
“Her dad wanted Beam to become an architect. He 
was hoping for a day when he could build something she 
draws,” says Sumontha. “If I am still alive, I want to raise 
my own children. I am their mother. For better or worse, 
I want to raise them myself.” 
The Tsunami destroyed Beam’s school, but she 
continued to attend a temporary school set up with local 
and foreign help. Before the year ended, she moved to a 
brand new ‘Tsunami School’ that the King of Thailand 
built to guarantee education for all children affected by 
the disaster.
Sumontha, Beam and Boom are three ordinary Asians 
who have shown extraordinary courage, resilience and 
resourcefulness as they coped with multiple challenges of 
rebuilding their lives after the Tsunami. Theirs is one of 
eight families that we followed throughout 2005, under 
our empathetic communication initiative called Children 
of Tsunami: Rebuilding the Future
It was a multi-country, multi-media project 
that tracked how ordinary Asians rebuilt their lives, 
background image
livelihoods and futures after one of the biggest 
disasters in recent years. We documented on TV, video 
and web the personal recovery stories of eight affected 
families in India, Indonesia, Sri Lanka and Thailand 
for a year after the disaster. Our many media products 
-- distributed on broadcast, narrowcast and online 
platforms -– inspired wide ranging public discussion 
on disaster relief, recovery and rehabilitation. In that 
process, we were also able to demonstrate that a more 
engaged, respectful kind of journalism was possible 
when covering post-disaster situations.
 
Children of Tsunami was conceived hurriedly in 
the first week of January 2005. It was born out of our 
collective outrage and frustration.
The aftermath of the Asian Tsunami was covered 
exhaustively by the national and international media. 
We at TVE Asia Pacific -- a regionally operating non-
profit organisation that uses television and video 
to communicate development -- felt this coverage 
focused too much on death and destruction, or on 
survivors’ misery and suffering. Yes, there was plenty 
of that in all the many locations affected, but there 
were also many instances of extraordinary courage, 
resilience and generosity under duress. These were 
treated as ‘soft’ stories, filling air time in between main 
news bulletins that were mostly about deaths or dollars.
And this saturation coverage lasted only for a few 
days. Soon, journalists moved on to other stories, and 
the tsunami as a news story started going down in the 
news hierarchy. 
Yet the story was far from over for those affected. 
We looked for a way to keep up with the story. We 
decided to document the gradual recovery process -
– and stay on with many evolving stories long after TV 
news cameras had left the scene. 
We realised that the Asian tsunami could be a ‘test’ 
for how information and communications technologies 
(ICTs) can support humanitarian assistance and human 
development. (The broader definition of ICTs includes 
television and radio.)
We were further inspired by the words of Sir Arthur 
C Clarke, inventor of the communications satellite, who 
said shortly after the disaster: “Media need to move 
beyond body counts and aid appeals to find lasting, 
meaningful ways of supporting Asia’s recovery. The real 
stories of survival and heroism are only just beginning. 
Let network TV move on to the next big story. I am 
background image
confident that the cyber activists and committed local 
journalists will keep us informed.”
It was this challenge that we took up with 
Children of Tsunami
We chose to cover the four countries that were 
hardest hit: India, Indonesia, Sri Lanka and Thailand. 
In each country, we found and commissioned a locally 
based yet internationally experienced film-maker team 
who would capture the recovery stories with empathy 
and authenticity. With their help, we then identified 
eight typical families –- two in each country -– who 
were affected in one way or another. After obtaining 
the families’ informed consent, our filming started in 
February 2005.
We invited a child in each affected family to 
guide us through the year, as our film crews returned 
to them month after month (see Box). We felt that 
working with children –- even though logistically 
harder -– would enable us to tell this complex story 
in a way that appeals not only to minds but also 
hearts. In this sense, our story telling approach was 
very different from the facts-laden documentaries 
and other media products about the Tsunami and its 
aftermath. 
Although we stayed focused on the eight children, 
we also covered their families and communities. The first 
year saw some major relief and rebuilding efforts carried 
out by governments, aid workers and NGOs. Trying to 
personalise the multitude of statistics, aid pledges and 
recovery plans, we asked how all this was impacting the 
eight children, their own families and neighbours. 
In doing so, we adopted a principle that Mahatma 
Gandhi had suggested decades ago: find out how a 
development effort reaches and touches the last man, 
woman and child. 
Our biggest challenge was not marshalling 
information, but how we related to the eight survivor 
families.
As journalists, we have been trained not to get 
‘too attached’ to the people or subjects we cover 
professionally, lest it affects our judgement and dilutes 
our ‘objectivity’. When we brought together the four 
production teams involved in Children of Tsunami for 
our first (and only) production planning meeting, we all 
resolved to follow this norm in our year-long coverage of 
the families.
We also agreed not to reward our participating 
families in cash or kind, as they were all participating 
voluntarily with informed consent. And our teams were 
briefed not to intervene in the aid or recovery efforts by 
anyone.
background image
But we soon found out that the ground reality was 
different. As Asia’s longest year (2005) wore on, our 
production teams found themselves becoming attached 
to the families they were filming. Sometimes -- acting 
purely as human beings, not journalists -- they simply 
had to play good Samaritans:
•  On some occasions, our teams found a survivor 
family close to starvation and bought dry rations 
or arranged for a cooked meal before any filming 
commenced. 
•  At other times, when the children appeared restless 
or aimless, our film teams gifted them a football, kite 
or another inexpensive toy that later produced hours 
of joy and cheer.
•  In March 2005, our India film crew found Mala's 
father seriously ill with a lung infection (triggered 
by his near-drowning during the Tsunami) and his 
family unable to seek medical attention. When the 
crew rushed the sick man to a nearby government-
run hospital, doctors refused to admit or treat him -- 
due to his supposedly low caste! It was only when the 
crew threatened to film the entire episode, and have 
it broadcast that same day, that medical attention 
was finally provided. Discarding all production plans, 
our crew stayed with Mala’s family at the hospital 
through the night and next day to ensure the doctors 
gave her father the correct medical attention. The 
family believes that the production team saved her 
father’s life that day.
As commissioners and publishers of Children 
of Tsunami stories, we had no problems with any 
of these acts of human kindness. We far preferred 
journalism with empathy to the cold detachment 
that journalism schools and textbooks recommended 
for such situations. (Incidentally, our media-
based documentation project did not seek to raise 
any donations for specific individuals or families. 
Occasional enquiries for help we received as a result of 
the media exposure for participating families were duly 
passed on to local charities best equipped to handle 
them.)
Instead, we stayed focused on telling the recovery 
stories and amplifying the voices of survivors. Our 
year-long filming produced a range of outputs in a 
variety of formats intended for different platforms and 
audiences.
We told the story as we went along. Every month, 
our four film teams produced a 5-minute video report 
background image
on each child and family. We uploaded these to a free, 
public access website we built and placed at 
www.childrenoftsunami.info. This website also carried 
additional text, still photos and links that enabled 
visitors to follow the personal stories as they evolved 
through 2005.
At the end of 2005, distilling the best material from 
one year’s worth of film footage, we produced two long 
format documentaries, viz: 
•  Children of Tsunami: The Journey Continues (48 
mins) captured the highlights and ‘lowlights’ of 
our families’ first year following the disaster. This 
was broadcast by TV channels across Asia on the 
Tsunami’s first anniversary in December 2005, 
and has since been screened at film festivals and 
international conferences around the world. 
•  Children of Tsunami: No More Tears (25 mins) 
was a shorter version we co-produced with the 
Singapore-based regional broadcaster Channel News 
Asia. This too had repeat broadcasts during the first 
anniversary and afterwards. 
Significantly, all material produced under 
Children of Tsunami was distributed completely 
free of license fees or royalty to broadcasters, 
educational institutions and civil society groups. This 
was consistent with the project’s non-commercial 
character, with our national film crews donating their 
services (billing only for logistics), and TV stations 
across Asia assigning prime time broadcast slots 
entirely for free. Many stations also versioned our 
English language documentaries into local languages 
at their cost. The website continues to archive all these 
outputs for free public access.
Besides public dissemination through different 
media platforms at regional and global level, Children 
of Tsunami films were also taken back to the 
participating families each month while the filming 
was going on. This was part of the engagement we 
wanted our film teams to maintain. The families saw 
how their real life story was being told to the world, 
and also how the other famailies were faring. 
Children of Tsunami did not set out on a fact-
finding mission nor did it engage in hard core 
investigative journalism. We just wanted to document 
the recovery process of eight affected families over the 
first year, helping amplify their voices and stories. 
In that process, we derived some very interesting 
insights and came across powerful personal 
testimonies. Taken together, our eight case studies 
offered an indication of the uneven progress made on 
the road to tsunami recovery -– one paved with missed 
opportunities, broken promises, false starts, donor 
arrogance, government indifference and political 
bickering. More encouragingly, we also found, at 
individual levels, inspiring real life stories of survival, 
resilience, courage and triumph. 
Here are a few highlights – and lowlights – in the 
first year of Children of Tsunami:
•  What happened to the money? Individuals, 
groups and governments that donated generously 
expected that support to help the short-term 
survival needs as well as long-term recovery needs. 
While part of this money eventually found its 
way to those in need, a good deal was dissipated, 
wasted or pilfered along the way. Rigid government 
bureaucracies, charity inefficiencies, local corruption 
and favouritism – among other factors -- made a 
mockery of donor’s good intentions. Within the 
same country, we found discriminatory practices 
that favoured one affected community over another 
(see box on page 35).
•  Governments of the people? Across the four 
countries, there was wide-spread disillusionment 
with local and central governments: affected people 
felt their elected representatives had let them down. 
Community and religious leaders became more 
vocal as the year progressed. Some governments 
background image
 
acknowledged by the year’s end that much of the 
aid was still entangled in red tape. Problems were 
aggravated by draconian post-tsunami regulations 
– such as Sri Lanka’s controversial ‘exclusion zone’ 
that banned all new buildings within 100 metres of 
the shore (which was withdrawn a year later).
•  Logo-delivery mechanisms? While the public 
perception of NGOs, aid agencies and charities was 
better, people were critical of inter-agency rivalries 
and the humanitarian sector’s own rigidity and 
inefficiency. Adding insult to injury was a ‘Tsunami 
hit parade’ witnessed across affected Asia for weeks 
after the disaster: heads and senior officials of UN 
agencies, international charities and bilateral donors 
toured the region – mainly to be photographed by 
the media. These publicity stunts, and the intense 
competition to stick agency logos on every single 
item donated, didn’t endear these angels of mercy to 
affected communities.
•  Gone with the waves: One of the biggest hurdles 
survivor families faced was the loss of tools, vessels 
and structures with which they earned a living. 
Many were self-employed, or ran small businesses. 
Practically none came within social safety nets or 
insurance schemes. Unaccustomed to living on 
donations or government rations, and yet unable 
to raise the capital to restart their livelihoods, most 
surviving adults were frustrated and bitter. As the year 
ended, half of our eight families had not bounced back 
to pre-Tsunami economic activity levels; two were 
almost destitute. 
•  Goodbye, school: Tens of thousands of Asian 
children found their education disrupted -- including 
some of our featured children. When waves destroyed 
Theeban’s school in eastern Sri Lanka, he dropped 
out and soon became an apprentice at a tractor 
repairing garage. Mala’s school was intact, but her 
family couldn’t afford to send her to school anymore. 
Putri, Yenni and Beam had their schools damaged or 
destroyed but their families managed to keep them in 
temporary schools. Heshani and Selvam too continued 
their schooling from temporary shelters. (At 16, Bao 
had already dropped out of school before the disaster.) 
•  New roles for survivors: When families 
were decimated, survivors found new roles and 
responsibilities thrust upon them. Elder siblings were 
suddenly bread-winners. Grandparents had to step in 
to take care of grandchildren.  And religious leaders 
had to play counsellor to thousands of grieving or 
traumatised people.
•  Healing wounded minds: Even though the 
mismanaged aid effort took care of some physical 
needs of affected families, there was little external 
support for their psychological needs. For these, some 
background image
turned to religion. Asia’s many cultural and religious 
festivals – when they arrived in their annual cycles 
– were low key affairs this year, but provided much 
needed healing for surviving families. Still, few could 
answer one question asked by many survivors: why 
us? 
•  Salvation for sale? While religions helped many 
people in their hour of need, other things were 
happening in the name of religion. The Tsunami’s 
aftermath attracted thousands of different groups to 
affected areas. Among them were groups who came 
offering Christianity as a “relief item”. Families in 
distress were promised relief or recovery assistance 
– if they converted. Two of our eight families came 
across this phenomenon quite independently – in 
places as far apart as India and Thailand. One family 
(in India) accepted; the other (in Thailand) declined. 
These and other findings were presented in the two 
documentaries, supported by visuals and interviews. 
Although our sample was very small, it 
nevertheless unearthed or highlighted many 
disparities in post-Tsunami recovery. By the time our 
filming with the eight families ended in December 
2005, only three of our eight families had recovered 
to some degree of normalcy. The others were still 
struggling to stay alive and stay together. The families 
of Theeban (Sri Lanka), Mala (India) and Yenni 
(Indonesia) were the worst off. Among them, Theeban 
was to wander aimlessly for nearly two and half years 
after the disaster before coming upon a fate worse 
than the Tsunami (see box on page 36).
Children of Tsunami was the most demanding 
media project that we personally and TVE Asia Pacific 
institutionally have embarked upon. This project 
underlined the pivotal role of communication in post-
background image
disaster situations, and showed how empathetic media 
coverage of disaster survivors can be accomplished 
while still respecting their communication rights and 
human dignity.
1
Many players engaged in recovery support spoke 
or wrote, sometimes passionately, about ‘Tsunami 
victims’ (a phrase we carefully avoided). In practice, 
however, few of them bothered to actually talk with, 
or listen to, the very people they were trying to help. 
In many cases, the affected were simply told how they 
should pick up their shattered lives and continue.
It is this major communication vacuum that we 
tried to fill in our small way. Our efforts resonated 
with a large number of community-based groups and 
local NGOs, who themselves had been sidelined in the 
‘Great Tsunami Aid Rush’ which brought in bigger 
players who were new to the local realities. 
Beyond its material production and dissemination 
activities, the Children of Tsunami process served 
unmet, important communication needs in the post-
background image
tsunami recovery of affected countries, communities 
and families. The authentic, sincere testimony of the 
survivor families was often an eye-opener for policy-
makers, diplomats and relief workers, many of who 
were once or twice removed from the actual ground 
realities. 
However, not everyone was convinced of the value 
of such communication. One senior aid official asked 
us how many houses could have been built using the 
(modest) funds we were spending on our filming. 
This indicated a fundamental lack of understanding 
of the many roles of communication before, 
during and after disasters. It is not just a matter of 
reporting casualties, displacement and relief needs. 
It goes beyond the publicity for individual agencies 
involved in disaster management or relief provision. 
Communicating disasters includes all these -– plus 
giving ample opportunity for the directly affected 
to express their views, even when some of it can be 
critical of the status quo.
background image
background image
background image
I will remember 3 March 2007 with sadness. 
That day, four gunmen murdered the teenager 
we had tracked in eastern Sri Lanka for the 
documentary, Children of Tsunami – No More 
Tears. Thillainayagam Theeban was gunned down 
in front of his grandmother in a tin shed in a 
temporary shelter in Karaitivu. He had been living 
there after the Tsunami wrecked his home and killed 
his mother and baby brother. 
A child’s murder outrages us. As a sense-maker, 
I ask the old question. Why do bad things happen 
to innocent people who have already suffered so 
much? As a journalist, I learn to move on. I get a 
unique vantage point on some of the world’s most 
shattering events as a television news editor with 
a regional network. The images are indelible. But 
when a catastrophe hits, no task is more important 
than to impart the news fast, accurately and fairly.
In the crush of facts, it is easy to overlook 
stories on the margins of the breathless headlines. 
Stories on disaster boil down essentially to details 
about individuals and communities. The real stories 
happen to real people on the side stream. Children 
of Tsunami enabled quiet, powerful story-telling 
that is not explosive enough for the mainstream 
media. It turned the lens on small people to call 
attention to big issues that demand humane 
solutions. It returned story-telling to the first force 
of knowing the world – the image.
Despite efforts to change the depiction of 
natural disasters, many media reports still portray 
a patronising view. Death and destruction conjure 
to injure helpless victims before heroic saviours 
arrive at catastrophe territory.  Cheap shots and 
clichés assault you in deadline-driven copy. Body 
counts and quickness of death distinguish the 
standard disaster-news-template. For human 
interest, look for the “higher hand” thing, like the 
last church, temple or mosque left standing. For 
an uplifting angle, find a miracle survivor, like an 
infant “snatched from the jaws of death.” Throw 
in a villager or politician to blame government 
unprepared-ness.
In making documentaries, I remain astute 
to the human experience. Reality is to be found 
by focusing on internal human processes and 
movements. The narrative approach strikes 
an emotional chord elusive to other forms of 
journalism. It breathes life into the five ‘W’s of the 
inverted pyramid of traditional journalism, which 
arranges who, what, where, when and why from the 
most important to the least important.
The Children of Tsunami project required the 
film-makers to immerse in local detail to create 
a meaningful larger picture. Out of the accounts 
drawn from four countries with diverse cultures, 
faiths and geography emerged themes of grace in 
grief, courage in catastrophe and faith in the future. 
The children’s testimonies showed remarkable 
recall for detail. The eye of the camera, unflinching 
yet intimate, invited them to gather strength from 
being heard and understood (see box).
Ours perhaps is the most hopeful and the 
most fearful of eras. Blogs, podcasts, videophones 
and digital cameras have expanded the space and 
means available for covering the public interest. 
Weeks after the Asian Tsunami disaster, the 
Internet supplanted television as a video platform 
in disseminating information. Amateur videos 
shot at ground zero helped the world to experience 
a disaster in ways not possible just a decade ago. 
If the Tsunami taught us a lesson in humility, it 
also tested our humanity. This equal-opportunity 
catastrophe did not discriminate. It swept away 
everyone and everything in its path. It orphaned a 
generation in Asia. 
background image
Theeban escaped the killer waves but not his 
human killers. If his life and the tens of thousands of 
faceless people who died in the tsunami should count 
for something, we owe it to our children and ourselves 
to tell their stories. Children of Tsunami – No More 
Tears was a baby step on a rough road to ensure that 
this modern tragedy of almost biblical proportions 
does not pass without inquiry and memorialisation.
background image
background image
Indonesian television journalist Dendy 
Montgomery saw 10-metre tall, black colour waves of 
the Asian Tsunami kill thousands of people and cause 
massive property damage in his homeland of Aceh. 
Two and a half years after the disaster, he feels 
waves of forgetfulness are compounding the tragedy.
The western coastal areas of Aceh, on the northern 
tip of Sumatra island, were among the hardest hit 
by the tsunami on 26 December 2004. According to 
estimates, around 160,000 people were killed in Aceh 
and 500,000 were left homeless.
On that fateful day, Montgomery and his 
photographer wife Nur Raihan Lubis saw the waters 
engulf areas near the majestic Grand Mosque 
landmark, saved others by carrying them away in their 
old jeep, and narrowly missed death.
“We lost at least 50 relatives (from our joint 
family),” Montgomery said in an interview conducted 
in Bangkok.
“(After that) I lost my sense of reporting for one 
month,” Montgomery explains. “Reuters (with whom 
he has been a TV stringer) wanted to give me a Betacam 
(camera). But I’m just thinking, can I just take a break 
for awhile. Everybody and everything appeared the 
same to me. There were broken pieces... and dead 
bodies. And I was a tsunami victim myself,” he said.
For six months after the disaster, the epicentre of 
the massive Indian Ocean tsunami of 2004 remained 
in the news. 
“But after that, I don’t know. We didn’t have 
(dramatic pictures) like broken homes. So (editors) 
probably felt it was not a ‘sexy’ story anymore,” says 
a bewildered Montgomery, named after the famous 
American general, who had impressed his grandfather, 
himself a military man.
When the tsunami’s first anniversary came up, 
reporting took a spurt. Then it slowed down again. It 
was a similar story with the second anniversary.
“You should follow your heart. Journalists from 
elsewhere come to (this northern tip of the Sumatra 
island) to do with their news director wants, not to 
report what’s happening in the field,” he says.
Montgomery says he slowly got back to the 
camera, when he got a chance to do long-term work 
on the lives of tsunami survivors. That was when 
he became involved in the Indonesian component 
of Children of Tsunami – a regional media project 
that tracked the recovery stories of tsunami affected 
families in India, Indonesia, Sri Lanka and Thailand.
Montgomery served as cameraman and his wife 
contributed as researcher for the Indonesia stories, 
which tracked the recovery struggles of two Tsunami 
affected girls -- Putri, 8, and Yenni, 15. 
“It was like being born again. After months, I 
began thinking about getting a good picture,” he 
recalls.
He says the conflict in Aceh, earlier known for 
its separatist rebel movement fighting for greater 
background image
autonomy from Indonesia, is also not viewed as “sexy 
anymore” in newsrooms.
“Sometimes journalists ask the military to shoot 
from their tank, and then report (on TV) as if they are 
in the heat of a battle,” says he.
“Some ask me, ‘Hey Dendi, where can we find 
good gun-fighting?’ So I tell them, why do you want 
to find something like this? Don’t break my heart. I’m 
Achenese. Why would like gunfighting? Just for your 
audience? Or your TV station?” he adds.
Aceh has substantial natural resources, including 
oil and gas -- some estimates put Aceh gas reserves as 
being the largest in the world. “We’ve got wealth, but 
no development,” Montgomery puts it.
The Kingdom of Aceh was established initially as a 
small Islamic kingdom in the 12th century AD. During 
its golden era, its territory and political influence 
expanded as far as Satun in southern Thailand, Johor 
in Malay Peninsula, and Siak in what is today Riau 
province.
Its capital, Banda Aceh, gets the first part of its 
name from the Persian, meaning ‘port’ or ‘haven’.
“It’s not even a true war (in Aceh). But we can find 
a victim everyday,” says Montgomery. “It’s easy to kill 
people. Once they are dead, you 
can claim they are from the Free 
Aceh Movement or from the 
military, depends which side 
you’re on.”
This separatist battle began 
in 1998, but flared up in 2001.
But on a more personal 
note, Montgomery’s personal 
loss is that of his gear, gone 
with the tsunami waves. “If 
I need to do a production, 
I need to rent a camera, 
tripod, mike-boom... and pay 
approximately $150 per day 
for that,” he says.
background image
background image
background image
It was many years ago that I met that woman 
in Shondeep. It was after the cyclone in Bangladesh 
in 1991. Our helicopter had landed in the damaged 
airstrip of Patenga airport in Chittagong. There had 
been no fire, so why were the leaves all charred? What 
had happened on that fateful night of 29 April? 
My questions to the ‘experts’ resulted in the 
standard response. The NGO workers told me of the 
bags of wheat they’d given out. The engineers talked of 
the torque of the wind. The government officers spoke 
of the funds they had allocated. 
Then the woman spoke. In a quiet but controlled 
voice she recounted, ‘The land became the sea and the 
sea became a wave’. 
It took those words, for me the photographer, to 
see what had happened that night.
The Tsunami had come and gone. While I had felt 
the pain of the Tsunami victims and their survivors, 
the predominant media coverage of western tourists 
and western ‘experts’ had angered me. As an aid 
worker and later a photographer after the Tsunami 
in Sri Lanka, I could relate to the resilience of the 
victims, but the aid efforts had changed. 
There were many more ‘experts’ in the fray 
and I could see how the media and other major 
players determined how things panned out. I had 
arrived after the event. In Trincomalee, the placid 
water of the ancient tanks gave no sense of the 
horror on Boxing Day. I then went to Telwatta, 
on the southern coast, where the train Samudra 
Devi (‘Goddess of the Sea’) had been devoured by 
the wave. Where the land had become the sea. 
Shanika, the little girl I’d tried to photograph 
in the remains of her home, was terrified of the 
sea. She had lost her twin sister, her two other 
sisters and her mother to the waters. Priantha, 
her father, had taken his family to the train for 
safety, and had watched in horror as the sea 
moved in. 
Shanika knew the sea was not to be trusted. 
She had been with her aunt, and had only heard 
what had happened. Had she seen the waves? 
Had she felt the fury? I never found out, but we 
made friends. The digital camera made it easy 
to share pictures and we photographed each 
other and approached the sea together. And she 
was telling me to be careful. We spoke different 
languages, but I wanted to know what she felt 
about the sea. That night after dusk, I went back 
to the edge of the water, and in that muted light, I 
tried to see the things Shanika had feared. Where 
the sea had become a giant wave.
background image
children we had gone out singing songs, and collecting 
blankets, whenever a disaster struck. I wanted to 
go out to Pakistan, but it was different this time. 
One needed visas, letters of invitation and official 
permission. The right time to be there, and capture the 
unfolding story, came and went. I decided to wait. 
But as the media predictably moved on, and the 
people outside affected areas gradually forgot the 
disaster, the pain gnawed inside of me. As the winter 
drew near, I worried about what might be happening. 
My friends in CONCERN, an NGO I had worked for 
before, were already out there and I decided to join 
them. Arriving in Islamabad in the early hours of 
one morning in December 2006, I soon headed off to 
Muzaffarabad. 
This time the waves were different. Entire 
mountainsides had flowed like liquid, crushing all 
in their path. Trucks were still clearing winding 
pathways, blocked by massive landslides. 
I was nervous as I went through the long tunnel 
that was the gateway to Azad Kashmir. Tents dotted 
either side of the roads, but even amidst the rubble 
and despair, life was going on. Children were playing 
with whatever they could find. A teacher was teaching 
Yet, exactly a year earlier on 26 December 2003, 
and almost to the hour, nature had also reminded us 
of her presence. The historic city of Bam, in Iran, had 
been all but reduced to rubble. The clay bricks, the 
domed rooftops, and the fact that people were at home 
sleeping, all led to the huge loss of life. With no light 
and no electricity, the few that were living could do 
little to retrieve the dying. 
Iran is no stranger to earthquakes. Another 
curious cycle of roughly ten years separates the 
devastating quakes that have rocked this land. I wasn’t 
there, but my photographer friends had decided that 
we would not be allowed to forget this calamity. Over 
a period of months, they documented the misery, the 
valour, the strength and the fighting spirit of those 
who survived and remained but refused to give in. 
The witnesses of our time have ensured that we on 
the sidelines also bear witness. We later exhibited our 
work together. Trying to pass on nature’s message.
8 October 2005. Breaking out from the cyclic 
order of the previous disasters, the quake in Kashmir 
took on a different form. News filtered through slowly. 
As the death figures rose, I remembered how as 
background image
her class with a blackboard under the open sky. 
Moving their tables on to the road, a restaurant was 
serving customers. 
A solitary telephone, on a rickety table, open to 
the wind and other elements, was the most popular 
amenity. People desperately sought news of their loved 
ones. 
It was Amjad, the driver, who brought it home as 
we approached Ballakot. He simply said, “This was a 
city. Now it’s a graveyard.” 
The winter was already setting in when we met a 
family in a remote mountain near Neelam. Fatema’s 
husband had been crushed by their falling roof. Her 
mother in law had been hurled below, survived the 
fall, but died of a heart attack when she heard of her 
son’s death. They had not come across the army, 
government officials or NGOs, but as in Muzaffarabad, 
they were just getting on with their lives. Their top 
priority was to rebuild their homes before the snow 
closed in. 
The response by ordinary people was 
overwhelming. Winter came and went. Many survived 
the bitter chill, but months later, and nearly a year 
on, much of the talked-about reconstruction had not 
happened. The pledges seemed to have been forgotten. 
I decided to return. I had worked hurriedly the 
first time, and felt there were many personal stories 
that needed to be recorded. Nearly a year after the 
Kashmir quake, I went back.
On the first occasion, I slept in a tent in the 
garden of the CONCERN office.  This time I stayed 
indoor. The office couch became my bed. But nearly 
a year on, tents were still where most people lived. 
The after tremors still shook the homes, and even 
those who had moved back to their houses lived in 
fear. They would move out to tents at night. They 
didn’t trust themselves enough to wake up in time 
and move out in case there was another quake 
during the night.
As we went through the ravaged land, we 
found people who had suffered many times over. 
Shabbir and Razia had taken shelter in a tent after 
their house was destroyed. Their temporary home 
was washed away by a flash flood, one of the many 
after effects of the earthquake. They lost everything 
that they salvaged after the quake, and some Rs. 
17,000 (US$ 282 approx.) that remained of the 
compensation from government.  And they now had 
a new-born baby to look after.
background image
We came across tender love stories, as that of 
Muhammed Saleem Khan, who despite his own 
injuries, pushed his unconscious wife Rubina on 
a home-made stretcher for two days to the Abbas 
Hospital in Muzaffarabad. Muhammed looked after 
the children and doted on Rubina, but she was sad. 
The children had become close to the father and she 
herself, paralysed from the waist down and unable to 
look after them, felt the children were moving away 
from her.
Safdar Hussain was buried under stones for 
four days and thought he would die. Having lost his 
wife and children to the earthquake, he wept for his 
mother. Unable to hold the pain, his mind had taken 
shelter elsewhere.
But Fazila Bibi had a different story to tell. “Before 
the earthquake we were happy, healthy people,” she 
said, “the sort of people who gave alms to beggars. 
Now we have nothing, and we must do with nothing, 
but we are stronger people.” 
Fazila and her family, confined to a tent in 
Jalalabad Park in Muzaffarabad, waited for things to 
get better. Waited with quiet strength.
Cluster bombs, warheads, bombs that dig deep 
before exploding, compete with burning oil wells, toxic 
spills and nuclear dumping, to shake our fragile earth. 
Rampant consumer cultures arrogantly shun treaties 
to curb our destructive habits. In a globalised world 
where material and human world resources are fodder 
for exploitation by giant nations and multinational 
companies, nature in its fury reminds us that our lives 
are entwined.
In the ruins of Telawata, where the fateful train 
disaster had taken place, I came across a family that 
had gathered in the wreckage of their home. I wanted 
to ask them their stories, find out what they had seen, 
but stopped when I saw them pick up the family 
album. They sat amidst the rubble and laughed as they 
turned page after page. 
I had seen it before. As people rummaged through 
the ruins of their homes, the first thing they searched 
for was photographs. Years earlier at a disaster closer 
to home, I had photographed a group of children 
amidst the floods of 1988. The children insisted 
on being photographed. As I pressed the shutter, 
I realised that the boy in the middle was blind. He 
would never see the photograph he was proudly posing 
for. Why was it so important for the blind boy to be 
photographed?  
Though my entry into photography had been 
through a happy accident, my choice of becoming a 
photographer had been a very conscious one. Having 
felt the power of the image I recognised its ability 
to move people. The immediacy of an iconic image, 
its ability to engage with the viewer, its intimacy, 
the universality of its language, means it is at once a 
language of the masses, but also the key that can open 
doors. 
For both the gatekeepers and the public, the image 
has a visceral quality that is both raw and delicate. 
It can move people to laughter and to tears and can 
touch people at many levels. The iconic image lingers, 
long after the moment has gone. We are the witnesses 
of our times and the historians of our ages. We are the 
collective memories of our communities. 
For that blind boy in Bangladesh and for the 
many who face human suffering but may otherwise be 
forgotten, the photograph prevents them from being 
reduced to numbers. It brings back humanity in our 
lives.
background image
background image
A disaster, or a conflict, can spell an abrupt halt to 
everything we know and live with. The sea turns into 
a demon, the earth devours villages, neighbours turn 
into killers. A photographer freezes these dramatic 
moments and showcases them to the world. These 
images generate shock, information, compassion, 
awareness, policy changes, mass action (as in the US 
during the Vietnam war) and even entertainment, 
in a perverted sense. It takes a while to get the clock 
ticking again. If the cameras stay back, as it only rarely 
happens, then they can record the budding of life once 
again, moment by precious moment.
In this chapter we explore the challenges of 
disaster-linked still photography from a media 
professional’s perspective. It argues that disaster 
photography needs to break away from the constraints 
of time and space. There is work to be done – both 
before the clock stops, and after it restarts.
By the very nature of disaster, it is the sheer drama 
and scale of the event that attract media photographers. 
They look for shots that sum up ‘the drama, spirit and 
courage in the face of a disasters’, as Thomas E Franklin 
said about his famous still of the flag raising at Ground 
Zero on 9/11.
1
 That was a ‘decisive moment’ as the 
legendary French photographer Henri Cartier-Bresson 
would have called. 
It is all about being at the right place at the right 
time, when history happens. This is the essence of 
good field reporting using any medium – text, sound 
or visuals. A discerning photographer can combine 
this classic time and space formula with his or her 
heart, head and hand to produce lasting memories.
Closer home, the Indian Ocean tsunami produced 
a set of unforgettable images. 
Perhaps the most telling one about the sorrow 
of this tragedy was a picture taken by the Reuters 
photographer Arko Datta, showing a woman lying on 
sandy ground, mourning a dead relative. It became 
the World Press Photo of the year 2005. One of the 
jury members called it “graphic, historical and starkly 
emotional.”
2
 In fact, this photograph’s power lies in its 
understatement, the respect shown to the subject in 
keeping the bloated body beyond the frame, showing 
only the hand (see box for interview).
At the same time we also saw a flood of images, 
rather less respectful – mountains of bodies, 
bulldozers burying them en masse, bawling relatives... 
The boundary between reporting and disaster 
pornography often became very thin and contested. 
How much human suffering can actually be shown 
visually in the media depends on where the disaster or 
humanitarian tragedy occurs. 
An unwritten rule of thumb seems to be that the 
poorer a region is, the more graphic the international 
media’s disaster coverage would be. Few dead bodies 
were shown in the visual media coverage after the 9/11 
attacks in the United States. But the emaciated, naked 
bodies are staple for reporting on African famines while 
piles of dead bodies are routinely and explicitly shown 
in the aftermath of earthquakes or floods in other parts 
of the developing world. 
The presence of cameras at the wrong spot aimed at 
a wrong angle is bad enough, but worse is their absence 
when people need it the most: after the last aid van has 
departed. The cameras vanished from the scene once 
the drama was over for the tsunami. The media interest 
waned and the assignment charts got filled with election 
campaigns, corporate results, celebrity lifestyles, 
wildlife and assorted beauty pageants. 
And we had our fair share of disasters in the Indian 
subcontinent. When the tsunami-affected people were 
rebuilding their lives, living in hot, humid temporary 
shelters in all the affected countries, press cameras 
were often not there to tell the story to the world. If 
the international media played its role as the witness, 
thousands would not have suffered in shelters dubbed 
as shoeboxes, saunas and ovens across southern Asia. 
Fires and floods would not have displaced many of these 
people again and again. In the suburbs of the South 
Indian city of Chennai, racketeers thriving on an organ 
trade would not have approached them with disgusting 
offers. 
Still, people showed their resilience and survived 
with dignity. They resold boats that did not fit their 
fishing patterns -- sometimes back to the aid agencies 
themselves. They also exchanged extra blankets 
for saris. They insisted that selective, piecemeal, 
discriminatory charity would not work. Cameras were 
just not there to capture small acts of courage in the face 
of a disaster that seemed to have no end.
Across the region, the newfound peace in conflict-
striken northern Sumatra tip of Aceh in Indonesia, and 
that reached amidst disasters recovery and the broken 
ceasefire in Sri Lanka, were news events for the world. 
But the visual representation of these events in the 
international mainstream media was predominated 
by guns – up or down in accordance with the story 
– and politicians and commanders shaking hands and 
background image
smiling before the flashbulbs. It was not very easy to 
find pictures of people rebuilding their lives after the 
tsunami in Aceh two years since the disaster. And the 
Trincomalee (Sri Lanka) fisherman who had to flee his 
rebuilt house amid crossfire between the militants and 
the military did not find a camera to tell his tale. 
The renewed conflict in Sri Lanka sent over 
16,000 new refugees to India. Their clandestine 
journey across the choppy Palk Straits in overcrowded 
small fishing boats, often at night, is perilous and 
dramatic by any count. At least 18 people died in 
capsizes and accidents in 2006, many were stranded 
in the shoals that make the Adam’s Bridge. But when 
did you ever see a striking ‘boat people’ picture? 
Committed photojournalism involves getting one’s 
feet wet. It requires resource support, sound editorial 
decisions and, above all, bold photographers. Even all 
these may not work if there  is no media interest in the 
plight of a set of marginal people. Media memory is 
indeed short. 
The very life of the media lies in its ephemeral 
nature. It is all about here-and-now happenings. 
This concern with ephemera is in fact the bane of the 
media. We, reporters, tend to switch off our senses 
to what goes on then and there. Still, persistence of 
memory, some long-distance telephone calls and a 
little bit of imagination might help a text reporter 
to reconstruct a remote event and connect it to the 
present. But for a photographer, life revolves around 
here-and-now happenings. For a follow-up, she or 
he will have to take a flight and land on the spot and 
search diligently for the actors of the drama long 
after the curtains are down. Or the editor may have to 
commission somebody closer there. 
Such time and resources are seldom spent by 
media houses on development stories. At the same 
time, the local media that can actually cover processes 
on ground fail to create enough momentum so that 
national, regional and international media get to 
notice what is going on at the ground level. Getting 
wide coverage of local issues like disaster rebuilding 
is like the making of an avalanche. It has to roll on to 
gain size and momentum.
Humanitarian workers argue that it is important 
to have visual coverage at all phases of disasters. 
While disaster images generate compassion and 
policy interest, the follow-up coverage is essential to 
keep-up the interest and to ensure transparency and 
accountability. 
“Photographs offer a good a reality check,” says 
Dr Unnikrishnan PV, an emergencies and conflicts 
advisor for ActionAid International. “They can alert 
the humanitarian and the government system and 
help initiate action.” This globetrotter medic advises 
photographers to go beyond the roadsides and 
background image
highways, to the remote corners where the real story 
lies, and witness the resilience of people. 
Walking an extra mile and getting closer to people 
always produce good pictures. As the famous conflict 
photographer James Nachtwey says about his style, 
a photographer has to operate in the same intimate 
space that the subjects inhabit.
3
 While dealing with 
people caught up in disasters and conflict, this 
closeness matters. It blunts the predatory edge of the 
camera. The photographer becomes a visitor, rather 
than a nosey intruder. Once the photographer knows 
the first name of the person she or he is shooting, it 
becomes a bit difficult to be offensive with the camera. 
The Dutch photographer Peter van der Houwen, 
who published a book and held an exhibition titled 
‘Resilience’, on people recovering from the tsunami 
across Asia, shares Nachtwey’s view. “The challenge 
is getting closer to people,” he would often say. He 
befriended his subjects with Polaroid prints and small 
talk -- and sometimes serious debates -- before setting 
up his large-format analogue cameras. 
This relaxed style is an anti-thesis to the shoot-
and-scoot dictum of the digital era – a departure 
from the remote, or rather removed, telephoto-mode 
operation. A photographer can be detached, but not 
wholly cut-off, from the people suffering when he or 
she is covering a disaster, or its aftermath.
If the concern for one’s fellow-being is an 
important factor of photography, then it can get 
translated into some pre-emptive coverage of would-be 
disasters. Those living perilously close to flood-prone 
rivers, lightning-speed highways and storm-exposed 
coasts can become subjects of futuristic news. For many 
of these subjects, the clock is still ticking and the world 
does not know or care about the risks they are exposed to. 
Photography, like text-based reporting, can have a 
prophetic role built, in the sense that it can predict and 
depict trends. 
The media agenda cannot be set from the field 
alone. There are issues of power dynamics, economic 
constraints, editorial taste and political imperatives 
that influence media choices. Still, a strong storyline 
and a promise of stunning visuals coming from a 
photographer’s end would be irresistible for any 
newsroom. 
One way to promote better visual representation 
of disasters and conflict, and also of the people caught 
up in them, would be to empower photographers. 
They should be able to make their own storylines, 
charting out their own assignments. Some of the 
training sessions of the World Press Photo are aimed 
at developing better storylines. Such a trend has yet to 
catch up in the Asian media. 
Besides, the mainstream media in South Asia has 
yet to experiment with the photo possibilities offered by 
the digital technology and new age design and the use of 
multimedia. It requires quite a number of operational 
changes in the tradition-bound newsrooms and dark-
rooms. Most of the editors in the region are text-driven, 
and all over the world too they have a background in 
text reporting or editing. So changes also need to reach 
the top.
The way photographs are used can be innovative and 
quite effective. There is a trend of publishing a series of 
photographs in a series structured as if in a movie and 
telling the tale -- sometimes followed up by sound, video 
and multimedia clips in a web version. Such innovations 
can have a tremendous influence on humanitarian news 
coverage that often gets very little attention.
Meanwhile, it may be worthwhile for Asian 
photographers to find opportunities to see the work 
of one another and to learn about their neighbouring 
countries. 
Disasters that have recently hit the continent -- like 
the tsunami, the Kashmir earthquake and some floods 
in the sub-Himalayan region -- did not respect national 
boundaries. There is no likelihood that future events, 
especially the climate-change related disasters, would 
be restricted to specific countries. There have been 
background image
attempts, with varying degrees of success, in dealing 
with disasters in a cross-border manner. Photography 
too should think and move beyond political borders. 
In this age of the Internet and instant 
transmission of images, there is a good case for 
photographers, especially those covering disasters and 
other emergencies, to work and learn beyond borders 
and pool their work. 
While this chapter was being written, in July 
2007, scientists from across the world were meeting in 
Bangalore, southern India, probing the secrets of the 
monsoon -- learning how the currents of equatorial 
Pacific and the winds of northern Atlantic influence 
this pan-Asian phenomenon. Such a photogenic 
and life-giving, yet hazard-prone, happening like 
the monsoon is a good starting point for Asian 
photographers to break the barriers of time and space.
background image
background image
While doing a report on media perceptions 
of disasters in 1999, I interviewed senior editors, 
journalists and columnists and asked how they look at 
disasters. I wanted to know what role they thought the 
media could play in reducing disaster-related risk via the 
domain of reporting. One senior editor of an English-
language daily newspaper responded: “What does the 
media have to do with disasters, except to report on 
it after it has occurred? For us [the media] disaster is 
always a front-page story, anyway.”
These reflections now hit my memory and remind 
me a folkloric narrative on floods, and how these were 
understood in the past in my country, Pakistan, and 
probably elsewhere too. This stands in sharp contrast to 
the understanding of the editor we encountered.
“Kang aye aiy way loko kang aiye aiy” (this could 
be literally translated as “the flood has come o folks, the 
flood has come”) is a folkloric narrative in the Punjabi 
language, which I have been hearing from my childhood. 
It comes from my village, situated in close proximity to 
the crucial river Chenab.  
In the past, floods were not just bad news. As the 
above comment suggests, this narrative goes beyond a 
mere mourning of flood-induced loss in a risk-prone local 
geography. 
At certain points, it appears to be a cultural satire 
and social commentary on locally embedded causes, 
the differential impacts and discrimination witnessed 
in a disaster like a flood. It’s a traditional but critical 
articulation of seeing disasters differently -- by not treating 
it narrowly as an ecological event or a stereotypical ‘fury of 
God’. Rather, it’s a way of unfolding the causal relationship 
and social interaction of floods as an ongoing ‘process’.
Shamra Mussalli, one of the performers of this 
narrative, starts by breathlessly following the flood waters. 
He takes his listeners, through this narrative, to a ride 
along areas and communities of once-wild Chenab river in 
Punjab. Punjab straddles the region falling across Pakistan 
and India and is a place with a long history and rich 
cultural heritage. 
It has been suggested that the Chenab has a similar 
space in the consciousness of the people of the Punjab 
as, say, the Rhine holds for the Germans, or the Danube 
for the Austrians and the Hungarians. It is the iconic 
river around which quite some amount of  Punjabi 
consciousness revolves.
background image
But back to  Mussalli’s work. His poem captures 
the flood waves gushing into the adjoining rural and 
urban localities, and finally ends with the flood waters 
receding back to the riverbed. I find this piece as an 
irresistible example of an oral ‘reportorial’ comment 
or understanding of what the floods meant in the area. 
The longitudinal lens through which this folklore looks 
at floods is what, arguably, is missing from the today’s 
corporate-driven media –- particularly when it comes to 
reports on recurring disasters. 
Media, arguably, tend to be the victim as well as the 
promoter of hegemonic ideologies, popular prejudice 
and social stereotypes. Like rest of the events happening 
everyday in our social milieu, the media largely looks at 
disaster as an ‘event’, and at the best treats it as a hard 
news. 
There is a glaring similarity between the government 
and media in the way both deal with disasters. A 
quick review of the disaster management policies of 
South Asian governments would reveal that the policy 
emphasis of the governments in the region remain post-
hoc, focusing on emergency management and relief 
distribution. Wittingly or otherwise, the dominant media 
pattern follows suit when it comes to disaster reporting.
This has happened particularly in recent mega 
disasters brought about by the Indian Ocean tsunami 
in December 2004 and the Himalayan earthquake in 
October 2005. There was a rush of camera crews to 
capture the melodramatic content of the disasters in 
the first few hours and days; but there was little or no 
news once the impacts of tides and tremors became 
‘stale’. Though the survivors were still grappling with 
the nightmares wrought by those fateful moments of 
the tsunami and the earthquake, the media was simply 
not around, eager or forthcoming to follow up the story. 
Instead, they were all competing with each other to break 
at the time of the disaster itself. 
Swapan Dasgupta, then the deputy editor of India 
Today, argued disaster reporting in India as having 
traditionally followed a formula: “First there are the 
gruesome horror stories, followed by accusations that the 
government willfully connived in the disaster, followed 
by the stories of how official machinery is insensitive 
to the sufferings, followed by the alarmist fears of 
epidemics and, finally, the expose of the wholesale loot of 
relief material.”
background image
Needless to say, such a focus does make a good 
story for practicing journalists; but there are other 
points  which could make ‘disaster’ a story before it 
has occurred. The question, however, lies in how we 
perceive and understand disaster as a concept and as 
an event. 
Recent disaster studies have differentiated 
between a ‘hazard’ and a ‘disaster’. 
These studies maintain that a hazard is a natural 
event but a disaster is not. The South Asia Disaster 
Report 2005 suggests that “a disaster is the dialectical 
upshot of development failures and socio-economic 
imbalances manifested in the built- and natural 
environment.” The report criticises the ‘dominant 
perspective’ which believes that disaster is an interim 
intermission that can be efficiently reversed with 
emergency interventions largely based on rescue and 
relief. 
This is a stereotyped understanding of disaster, 
which rules the imagination of state managers and 
is being upheld by media in general. Yet, it has to be 
questioned. 
Nothing short of a paradigm shift is needed if one 
is to get an alternative perspective on disasters: a shift 
from emergency management to risk management. 
This perspective suggests understanding, 
investigating and exploring the social dimensions 
of disaster. It involves focusing on the process of 
ongoing development planning, state governance and 
social organization of at-risk areas and communities. 
A disaster event and its impact needs to be located 
through a longitudinal lens as what makes some 
communities and areas more vulnerable to disasters 
and how disaster could change or transform the social 
relationship at the country, community and household 
level. 
Broadly speaking, disasters can be divided into 
two categories: slow onset and sudden onset disasters. 
A cursory look at the media treatment of disasters 
would suggest that sudden and macro disasters catch 
media attention more prominently then the slow and 
micro-scale disasters. One possible reason of this 
trend strongly visible in the media can be seen in the 
‘shock value’ of sudden and macro disasters. Micro 
and slow onset disasters largely remain ‘missing’ or 
‘invisible’ in media analysis and hard-sell stories. 
Drought, for example, may not be as ‘sexy’ a story as 
famine; despite the fact that we all know  fully-well 
that drought leads to famine. 
Let’s look at another example. The consolidated 
data of disaster-related deaths in Nepal covering 
32 years (1971 - 2003) reveals that epidemic was 
the cause of 60% of deaths, compared with 16% 
from landslides, 11% from floods, four percent from 
earthquake, three percent from thunderstorms and 
six percent stemming from others causes. Similarly, 
in the eastern Indian state of Orrisa, epidemics were 
recorded to be one of the greatest causes of deaths. 
A comparative analysis of data for 2005 reveals 
that more people were killed in epidemics (748) than 
background image
with the overall development policy, planning and 
implementation in Asian countries. It is pertinent to 
note that these mega development projects are being 
persued by national governments; and loans for these 
projects are solicited from international financial 
institutions (IFIs) on extravagent commercial interest 
rates. Closer investigations have revealed, particularly 
in the case LBOD (as mentioned above), that these IFI-
financed mega projects are causing disasters in terms of 
flooding, displacement and erosion of livelihood assets 
of vulnerable communities of the region.
A disaster cycle can be divided into five phases: pre-
disaster; immediately post-disaster; short term relief; 
recovery; and rehabilitation. Media have specific roles 
to play in all these phases. Informing, educating and 
influencing public opinion and policy towards disaster 
risk reduction can be some untapped entry points for 
the media in relation to disaster reporting. 
For instance, in the pre-disaster phase of slow-
onset disasters, the media can bring the potential 
risk into the public attention and highlight imminent 
damages. In sudden-onset disasters, it can disseminate 
preparedness information and send warnings to the 
threatened.
In post-disaster situations stemming from slow-
onset disasters, the media can inform decision makers 
about the concerns and needs of affected people and, 
inversely, can inform the people about the government’s 
policies and decisions. It assumes the role of tracking, 
oversight and monitoring the relief process and can also 
provide relief information to the people.
In post-disaster situations arising from sudden-
onset disasters, the media could identify the cause of the 
disaster, estimate its seriousness, provide and double-
check damage estimates and detail the relief needs. 
In the short-term relief phase, the media can 
monitor the event, report relief operations, locate gaps, 
obtain accurate information and articulate the voices 
and interests of victims and survivors. 
In the phases of recovery and rehabilitation, 
the media tends to show a decrease in interest, yet 
these are the times most crucial for digging out more 
investigative stories, and unearthing the gaps in the 
balance sheet of pledges and actual performances. 
Recovery and rehabilitation audits by the media are 
one of the under-reported issue, which could bridge the 
information gap and fill accountability needs of long-
term recovery and rehabilitation of disaster-affected 
areas and communities.
landslides (287) in Afghanistan, India and Pakistan 
put together. Yet, these larger killers continue to be 
some of the most under-reported disasters in the 
media. A certain tendency of ‘normalcy bias’ has 
developed towards these disasters. 
In recent times a new phenomenon of the 
development-induced disaster is emerging in the 
countries of South Asia. A report on development-
induced disasters by the Manila-based NGO Forum on 
ADB (Asian Development Bank), reflects some of this 
thinking.
While commenting on the US$ 62 million 
Khulna-Jessore Drainage Rehabilitation Project 
(KJDRP) of the ADB in the southwest coastal districts 
in Bangladesh, Zakir Kibria of Bangla Praxis states: 
“The project ignored environmental concerns raised 
in the Summary Initial Environmental Examination 
(SIEE) and embarked on a structural construction-
based design in an ecologically fragile river system. 
The failed project has now left a legacy of social and 
environmental disaster exemplified by silted-up dead 
rivers, permanent inundation of thousands of hectares 
of land, loss of indigenous variety of fish and crop 
biodiversity, and has driven fisherfolk out of work.”
In another example, Zulfiqar Halepoto of Forum 
for Conflict Resolution-Pakistan stated: “The Left 
Bank Outfall Drain (LBOD) project was intended to 
drain saline ground of   surface water and storm run-
off. Due to several technical problems, the drainage 
effluents, instead of going into the sea, started 
destroying lands and internationally-recognized 
wetlands. The project-induced problems include: 
flooding, sea intrusion, loss of crops and agricultural 
land, reduction in fish catches and the loss of lives.”
On the Case of Urban Infrastructure Development 
Projects in Karnataka, India, Gururaja Budhya of 
Urban Research Centre-Bangalore indicated that 
the implementation of urban development projects 
in Karnataka shows that the five major challenges 
in the Environment Policy identified by the ADB 
have not been addressed; rather it has created more 
complications. The poor are not part of decision-
making, institutional changes are top-down, the 
project has contributed to the deterioration of 
regional environment in the long run, no stakeholder 
engagement has been conducted, and systems within 
are not internalized.
These recent trends open new avenues for 
investigative disaster reporting which are linked 
background image
background image
On 26 January 2001 a devastating earthquake 
measuring 6.9 on the Richter scale struck the Indian 
state of Gujarat. The epicenter was in the remote 
district of Kutch, close to the Pakistani border. Kutch 
was cut off from the outside world. Telephone lines 
were down, mobile phone networks were jammed and 
the HF radio mast used by local Indian Air Force base 
had been damaged. It took more than 24 hours before 
communication could be restored. 
This was not an untypical scenario and one that 
humanitarian organisations and the media regularly 
confront in the aftermath of major natural disasters. 
The South Asia Delegation of  the International 
Federation of Red Cross and Red Crescent Societies 
(International Federation, or IFRC ) based in Delhi 
was at the forefront of the international response to 
the earthquake. Despite the information vacuum, a 
well-oiled response mechanism swung into action. By 
the afternoon of January 26, a preliminary appeal for 
2 million Swiss Francs had been launched to assist 
50,000 affected people. By 9 am on 29 January donors 
had committed 4 million Swiss Francs. 
Good communications played a key role in 
mobilizing the funds so quickly. Within 24 hours of 
the disaster, an assessment team -- which included 
an information delegate -- had been sent to Kutch 
from Delhi. Armed only with a satellite phone hooked 
up to a car battery, the information delegate’s main 
functions were to brief colleagues in Geneva and Delhi 
and give interviews to the international media. For 
over a week, the Red Cross featured almost daily on 
CNN, BBC and other major news outlets.  This level of 
visibility sent a clear signal to the donor community 
that they were on the ground getting the job done. 
Good communication in a disaster zone depends 
on many factors. Rapid access to the disaster zone, 
professional human resource capacity and readily 
available communications technology are among them. 
The latest communications technology should be 
integral to a humanitarian organisations emergency 
response toolkit. Whether it’s an earthquake in the 
mountains of Afghanistan or flooding in Somalia, 
a satellite phone is an essential piece of equipment 
to maintain contact with the outside world where 
conventional communication isn’t possible. Combine a 
satellite phone with a laptop, digital camera and digital 
video camera, and a humanitarian agency can become 
a news provider from anywhere in the world. Web 
stories and blogs can be posted on agency web sites, 
and digital photos and raw video footage can easily be 
made accessible to international news agencies.
Organisations such as the International Federation, 
UNICEF and World Food Programme (WFP) all 
recognize the importance of having experienced 
communications staff strategically located in offices 
around the world who are available to move into 
disaster zones at short notice. With the advent of the 
24 hour news cycle, humanitarian agencies quite often 
find themselves arriving at the scene of a disaster at the 
same time as international news teams. 
This carries advantages and disadvantages. How 
many times have you heard the phrase when watching 
the News …‘the aid effort is slow to get underway’? In 
any given disaster, it always takes time to establish 
logistical pipelines and the infrastructure required to 
deliver relief supplies. But for the media, conveying 
a mood of drama and controversy makes for a more 
exciting news report.  
background image
Generally, the relationship between the media 
and humanitarian agencies following a disaster is a 
reciprocal one. The media need access to the story, 
sound-bites and good story leads. Humanitarian 
agencies need visibility and the opportunity to 
broadcast their concerns to a global audience.  
While the relationship is one of mutual benefit, it 
tends to be short-lived. Media interest in the Gujurat 
earthquake plummeted after a week when journalists 
moved on to the next story.  In the case of the 2004 
Asian Tsunami, media interest was sustained for a few 
weeks, but some would argue this was largely due to 
the numbers of foreign tourists who were affected.   
A common frustration is that news reporters tend 
to be very formulaic in their approach to covering 
disasters. Reporters arriving from abroad rarely probe 
beneath the surface to provide analysis of the wider 
issues surrounding disasters, and it is seldom that 
journalists return to the scene of a disaster to report on 
how affected communities are coping a few months or 
a year down the line. This is the nature of news -- the 
humanitarian community needs to recognize that 
they have a limited window of opportunity to get their 
message across using the news media.
The disparity in funding per capita between 
high profile disasters and some neglected disasters is 
alarming.  Chronic disasters -- such as droughts -- are 
difficult to cover as news stories precisely because their 
onset is slow and the visible signs of human suffering 
that the media favour are often absent. 
But the disparity in funding received for different 
disasters is clearly reflected in the levels of media 
attention that they receive. The Asian Tsunami raised 
at least US$ 1,241 per beneficiary in aid, compared 
to appeals for disasters such as the 2005 droughts in 
Malawi and Niger which averaged less than US$27 per 
person.
1
 
Although the media does have an important role 
as a catalyst to mobilise public support, they should 
not be held accountable for some disasters remaining 
in the shadows. While donor governments have 
their own decision-making criteria, media coverage 
of a disaster can certainly influence donor policy on 
whether or not they should intervene in any given 
crisis. 
Neglect is not necessarily a term that would be 
associated with the outpouring of goodwill shown 
by humanitarian agencies in their response to the 
Asian Tsunami, but it is questionable as to whether 
some agencies neglected to communicate sufficiently 
with affected communities.  Most International Non 
Governmental organizations (INGOs) have signed 
up to the Red Cross and NGO Code of Conduct 
(see box on page 62) which provides a clear set of 
guiding principles designed to regulate consultation 
between humanitarian agencies and the people they 
set out to assist. These principles stress the need 
for consultation, participation and transparency 
when planning humanitarian interventions. Reviews 
conducted on the response to the 2004 Asian Tsunami 
clearly demonstrate that many humanitarian agencies 
made decisions based on experience and professional 
judgement when dispatching standard relief materials 
to the disaster zone.  It was only when the chaos 
subsided that assessments and consultations with 
affected communities became more detailed and 
provided more factual data. Under these circumstances 
information is power and invariably aid agencies hold 
the key as they make decisions which have a direct 
impact on the people caught up in the disaster. 
In November 2005, the International Federation 
teamed up with CDA Collaborative Learning Projects 
and other partners in the humanitarian sector to 
launch the ‘Listening Project’
2
, which aimed to gather 
the views and opinions of local people in up to 20 
developing countries where international aid had 
been provided after a disaster. The idea was to assess 
the impact of international assistance and learn from 
beneficiaries experiences.  
background image
The project began in Aceh, Indonesia, and 
produced some interesting results. Seven teams of 
listeners were designated different localities. They 
didn’t work from pre-set questions; rather, the 
approach was to move around, engaging a wide cross-
section of people, young and old, in conversation. It 
was the beneficiaries who took the lead in raising the 
issues that most concerned them. 
It was apparent that in their response to the 
Tsunami, NGOs overall had performed poorly when 
communicating with the people they set out to help. 
Many people were unhappy that they did not have 
enough information about aid and aid processes.  
Some couldn’t understand why different aid was given 
to neighbouring communities. Assumed wisdom led 
many NGOs to channel information to the community 
through the village head man which wasn’t always the 
best approach -- it created suspicions of unfairness, 
and quite often the information failed to trickle down 
to key groups, particularly women. 
The Listening teams found that many people 
felt there was no mechanism to express their 
opinions or discuss problems with the NGOs, and 
felt afraid to raise issues with NGOs. When asked 
how communication could be improved, there were a 
number of suggestions, such as more public meetings 
or information centers where NGOs could explain 
issues in greater detail to the community. 
The Listening Project highlights how a lack of 
beneficiary communication can seriously undermine 
the credibility of humanitarian agencies, which, in 
turn, led to a negative impact on the welfare of local 
communities.  
Surprisingly few agencies have genuinely 
addressed the notion of accountability in their 
aid delivery. Some would argue that upward 
accountability to donors has taken precedence over 
downward accountability to beneficiary populations. 
Despite the heavy branding on most of the relief 
materials that were distributed in Aceh, most of the 
recipients knew next to nothing about the agencies 
that had come to help them.  
The response to the Tsunami in Sri Lanka 
is a good demonstration of conflicting priorities. 
Reportedly over 300 agencies arrived with 
considerable funding and little knowledge of 
working in the country.  It was not easy to establish 
coordination mechanisms at central and district levels 
between an overwhelmed government bureaucracy 
and NGOs whose main focus was to hit the ground 
background image
running. Because so many agencies wanted to stake 
their claim to a corner of the country, and become 
operational as soon as possible, opportunities to 
share data, assessment findings and knowledge were 
lost.  Collaboration with local government and other 
agencies became secondary, and there was wide-
spread duplication of efforts. Some villages received 
multiple distributions of fishing boats, while others 
received countless assessment teams from different 
agencies passing through their village asking the same 
questions….with little or no material benefits. 
Providing information to survivors of a disaster can 
have a significant impact on their well-being by helping 
to repair psychological damage and restore people’s 
dignity. In post Tsunami Sri Lanka, the International 
Committee of the Red Cross (ICRC) deployed twelve 
mobile teams whose function was to enable families and 
individuals staying in welfare centres to make contact 
with their relatives to let them know they were alive and 
well.  The teams visited over 300 welfare centres armed 
with satellite and mobile phones, playing a critical role 
at a time when communication by telephone was almost 
non-existent.  
Mass media plays a crucial role in disaster 
preparedness and response. Radio was the sole 
information source for thousands of families living 
in temporary shelters in Sri Lanka after the Tsunami. 
Many NGOs and humanitarian agencies tapped into 
this by collaborating with public and commercial 
broadcasters to produce public information 
broadcasts that featured details of forthcoming 
relief distributions, training opportunities or health 
education messages. 
Despite the lack of official early warning systems, 
communications technology played an important role 
in saving lives before the tsunami struck. There were 
many reported cases of people-to-people early warning 
via mobile phone networks.  With the proliferation 
of mobile phone use, text messaging (SMS) is being 
looked at seriously in some countries for disseminating 
nationwide early warning alerts. Other modes of 
communication play a vital role in the Bangladesh 
Red Crescent Society’s Community Based Disaster 
background image
Preparedness programme. Historically, the Bay of 
Bengal is prone to highly destructive seasonal cyclones 
which in recent decades have claimed hundreds of 
thousands of lives. The Red Crescent has established 
a no-nonsense approach to reducing risk for 
communities living close to the sea.  Working closely 
with the Government’s meteorological department 
in Dhaka, Red Crescent disaster preparedness team 
tracks the movement and intensity of cyclones. If 
the cyclone looks potentially life-threatening, Red 
Crescent field offices are alerted by HF radio. The 
message is then relayed down by VHF radio to disaster 
preparedness teams at village level where trained 
volunteers equipped with loud-hailers and bicycles 
set off through local villages warning villagers to take 
refuge in the nearest cyclone shelter. The programme 
has proved to be successful not only because it has 
saved thousands of lives, but because it is sustained 
through the active participation of volunteers from the 
community.
The success or failure of humanitarian action 
can depend on good communication. This is far more 
complex than simply building good relations with 
the media in times of crisis. Communications needs 
of beneficiaries must be addressed in programme 
planning and delivery, and humanitarian agencies 
must place more emphasis on sharing information and 
resources rather than competing for airtime. Agencies 
also need to join forces to raise awareness around 
neglected disasters that remain in the shadows.  To 
make all this happen communications must be seen as 
integral to strategic objectives. Humanitarian agencies 
need to make the necessary investment and should 
explore new ways to engage their publics using new 
communications channels and media. 
If they don’t, they can end up in the shadows.
background image
background image
“My mom came before the TV warning. She 
woke me up and said, ‘Waves’. She told me to move 
to higher ground. My mom is faster than the TV!” 
eight-year-old Beam said after a tsunami-evacuation 
drill carried out in Thailand sometime in March 2005. 
Her mother Sumontha explained that community 
members did not always hear the warnings the 
government broadcasts; it was the neighbours who 
phoned them and made sure they evacuated from the 
high-risk areas. 
Beam was talking to a TVE Asia Pacific film crew 
who had tracked families affected by the 26 December 
2004 tsunami for months, and documented how they 
were returning to normalcy.
1
Time and again, local community members 
are the first to join hands during an emergency 
situation, and on a voluntary basis they help the most 
vulnerable. Alas, few of these Samaritans are involved 
in preparedness activities; nor are most able to adapt 
available resources to disseminate much-needed 
information, including alerts on when evacuees can 
safely return to their homes.
This was the case in Indonesia’s province of 
Banda Aceh, one of the worst hit areas by the 2004 
Boxing Day tsunami. Aware of the isolated state in 
which their region was at that point in time due to 
the dreadful conditions on the ground, hundreds of 
local volunteers quickly organized emergency relief 
efforts. They succeeded in many ways, but developing 
communication methods once again proved 
challenging.
It was ten days after the disaster that a group of 
volunteer experts from the KBR68H radio station in 
Jakarta were finally able to arrive in Aceh, and set 
up a community radio station. The crew was given a 
crash course. They worked hard to ensure that much-
needed information (from religious messages and 
encouragement to sharing data on missing persons) 
finally got to the people. Had local volunteers already 
received appropriate training, they would have been 
able to set up the emergency studio in a period of just 
six hours. 
When disaster strikes, volunteers come to the 
fore. Community members typically rally to support 
one another. However they need to be prepared, 
and their efforts need to be coordinated. Trained 
professionals can provide crucial support by training 
people in disaster preparedness and response, and 
by helping to coordinate national and international 
relief and rebuilding programmes. The United Nations 
Volunteers programme (UNV) is often one of the first 
organisations to respond to disasters on-site. UNV 
mobilizes national and international UNV volunteers 
to support the immediate relief and recovery activities 
of major disaster organisations and domestic 
institutions.
Beyond the response phase, UNV works with 
governments and other national partners in the 
creation of community-level disaster preparedness 
plans to strengthen their capacities and lessen the 
impact of possible future disasters. UNV supports 
countries in the development of disaster mitigation 
programmes that incorporate the principle of 
volunteerism for development and foster people-
centred preparedness initiatives in communities.
The idea of volunteers being philanthropists 
and lacking in skills, or being young, fresh college 
graduates entering the job market and seeking 
adventure, is rapidly changing. The number of 
international organisations mobilizing highly educated 
and professional volunteers is on the rise. 
Volunteers associated with United Nations 
Volunteers (UNV), for instance, have five to 10 years of 
work experience and are an average 37 years old. Their 
on-site and online contributions are proving extremely 
productive in fields as diverse as health, education, 
human rights promotion, community development, 
vocational training, industry and population. 
Information and communication technologies 
(ICTs) are other areas where volunteers are 
contributing necessary knowledge and expertise. They 
support in disseminating warnings, coordinating relief 
background image
efforts and implementing recovery and rehabilitation 
programmes. 
If communities are to brace themselves for 
weather-related disasters, they need sufficient 
early warning mechanisms to be able to implement 
emergency plans of action.  
Some initiatives are happening on the ground. 
As part of the World Meteorological Organization’s 
(WMO) daily routine of weather observation, large 
numbers of people volunteer their time to the 
most basic level of meteorological prediction: data 
collection. 
Experienced farmers, fishermen, pilots and 
sea captains read hydrological and meteorological 
recorders, measure rainfall and test climatic 
conditions. They report their findings to national 
meteorological surveys around the world. 
Without these volunteer efforts, meteorologists 
would have less access to information about 
conditions in remote areas, impeding their ability to 
provide accurate forecasts of weather patterns around 
the globe. 
Volunteerism has also served as an effective 
communication support system in the wake of 
disasters.  In India for instance, a victim of the Gujarat 
earthquake in January 2001 himself, Information 
Technology specialist Hemang Karelia declined an 
offer from a private consulting firm and decided 
instead to help thousands of victims of the quake, 
which had devastated his hometown of Bhuj. After 
signing up as a UNV volunteer a few days after 
the disaster, he took charge of the computers in 
the control room and made sure relevant data was 
collected to help affected people. Easily-readable 
maps, which helped to track and channel the scarce 
resources available in those trying times, were also 
produced. 
“It gave me great satisfaction to provide the right 
information at the right time and direct resources in 
the right direction,” Hemang recalls. 
Before that, Sanjaya Mohanty in Orissa also used 
modern tools in communication to take information 
about government programmes right to the doorstep 
of poor villagers, whose livelihoods were destroyed 
first by a cyclone and soon afterwards by floods 
in October 1999. Furthermore, he established 
information technology kiosks at a minimal cost to 
serve as disaster management tools. 
“Local communities are now able to access early 
warning information about impending cyclones and 
learn about new agricultural practices,” Mohanty 
explains.
After the immediate response, there is always a 
need to ensure a long-term engagement of different 
parties in the recovery and reconstruction process of 
areas hit by natural disasters. UNV volunteers working 
as Field Reporting Officers help ensure commitments 
are met. They play a crucial role in the analysis and 
dissemination of data, and are thus instrumental in 
assisting communities to gain better access to services. 
background image
They also participate in meetings that serve as the 
main channel for recovery information collection 
and data sharing, and their reports and findings are 
uploaded to websites accessible to any interested 
person.
Kenyan-born Anita Shah flew all the way from 
her country to assist as a UNV volunteer in the early 
days of the emergency operation in Sri Lanka in 
2004. She made valuable contributions to emergency 
information management. 
“We channeled valuable information on damage 
and losses, as well as needs, gaps and response 
efforts. I compiled a bulletin twice a week on the 
activities being carried out, and was able to provide 
real time and credible information for planning and 
decision making,” she recalls. 
While volunteer contributions like these have 
proven extremely valuable at the country level, there 
is still a need to fully integrate them into strategic 
partnerships, such as those aiming at communicating 
disasters at regional levels.
International organisations engaged in 
mobilizing volunteers should join forces and prepare 
a database of volunteers with specific professional 
backgrounds in fields such as journalism, 
communication technology, disaster management 
and public health, to respond to the needs of mass 
media and other communication partners in times of 
emergency.
The print and broadcast media would probably 
welcome an extra hand that would assist in their 
work and help ensure that reliable information is 
promptly gathered or disseminated. Overloaded news 
bureaux could greatly benefit from having on-site 
and online specialized volunteers carrying out field 
research, extending advice and even giving interviews 
on disaster management or health recommendations, 
at least until official sources are ready to do so.
Experienced “volunteer journalists” could also 
be deployed on-site to act as team leaders for local 
amateur reporters and photographers, and help 
speed up the collection of data on casualties and 
ground conditions. Information centres set up by 
the specialists would ensure that latest news reached 
main-stream media for broader dissemination in a 
timely manner.
When disaster strikes, volunteers are the ones 
who spearhead activities to support those most 
affected. The ingenuity solidarity and creativity of 
ordinary people are harnessed through voluntary 
action. And since each and every human being 
has the potential to volunteer, encouraging 
and supporting their involvement in strategic 
partnerships will enrich disaster preparedness, 
mitigation and, ultimately, management.
background image
background image
background image
There are good boys and bad boys out there, in 
the big world called “Development”. Some full-time 
“developmentalists” consider the media to be the 
notorious bad-boys. To them, the media are largely 
obsessed with profit-making, their cardinal principle 
is to reduce every reader or viewer or listener to being 
a mere consumer; they cater to the least common 
denominator; they are sensational; they distort reality; 
and the media thrive on hyperbole while they also lack 
sensitivity. 
Developmentalists’ critics whine, they cringe and 
their dirges reach high decibel levels when they lament 
about the media’s alleged lack of conviction and total 
disregard for the well-being of the society. They often 
take it on themselves to “build capacity for the media” 
and draw their attention to the specific issue on which 
their own development agency is working at that point 
of time.
On the other hand, journalists have developed a 
pathological distaste to the development narrative that 
emerges from the portals of various developmental 
agencies. 
Maybe this is understandable. Journalists 
consider that their reports are ritualistic, cloaked 
in the political correctness, but often not backed by 
enough empirical data. Journalists think that the 
development agencies are monochromatic in vision 
and do lack the larger picture in their imagination. 
So, this gap grows. There is a popular game 
prevalent in news-rooms. It involves  nick-naming the 
development agencies  in question based on the issue 
they focus on --  ”the HIV- guy”, “the development-
index guy”, “the global-warming guy”, “the poverty 
guy”, “the MDG (millennium development goals) guy”, 
all labels referring to one or the other development 
agency working on the specific theme in question. 
Rarely have these organisations or their staff members 
shown an interest in themes or issues which are not 
directly linked with their own priorities of-the-moment.  
It is not very surprising therefore that most 
journalists consider the development agencies as yet 
another set of self-serving institutions. Institutions 
that are craving for media coverage, institutions which 
shamelessly want a plug for the purpose of their own 
profile-raising, and institutions that  are not above 
board when it comes to that deadliest of sins — the 
planting of stories. 
The divide is nearly complete. The sole saving 
grace is that both sides have not started wagging war 
against each other. At least not yet.
So, how did this chasm come about? Are these 
two arms of the society mutually exclusive? Is there 
no space for interaction and mutual benefits? Is it, at 
background image
all, possible for both to work together for the eventual 
benefit of their real clientele — the people? 
To answer these questions, one must, first of all, 
understand media dynamics, and, then, the narrative 
dynamics of the development discourse. 
After all, the media is plural term, not a singular 
one. This implies that the media are not a monolith. 
Some are excellent; many are mediocre; some are 
downright bad. Some in the media are also indifferent 
to some issues but may be outstanding in addressing 
other issues. 
If you rotate the media vibgyor-disk fast enough, 
all you see are shades of grey. But, the development 
narrative tries to fit it into a bi-polarity of black and 
white. In a sense, the development narrative predates 
George W. Bush Jr. and the perspective that you are 
either with us or against us. 
background image
Fundamentally, this cleavage is due to the 
developmentalists’ inability to distinguish between 
journalism and the media industry. 
The media industry, though it claims innumerable 
privileges, is still an industry with a clear focus on the 
bottom-line. However, it must be noted that there are 
any number of journalists who are alive to the crucial 
issues confronting - humanity. They are constantly 
on the look-out for a good story that would make 
some change in people’s lives. They want to record, 
document, initiate a debate, shake the policy-makers 
out of either their slumber or rank opportunism, 
research for alternatives, and open up space for 
dissent.  
How am I so sure of this? Well, journalism was my 
chosen field for some twenty-odd years, till I moved 
on to the insular world of development, a couple of 
years ago. 
One never looked at journalism purely as a 
careerist pursuit. I believed, and still do believe, that 
the media are a site for the democratic mediation of 
ideas. 
It is important for any politically-sensitive person, 
but one who is not a politician or merely a partisan 
in narrow party politics, to reach out to the public 
directly, to bare open his or her ideas and views 
through the dynamics of media. This is essential 
to ensure a place for those ideas to germinate into 
something more concrete in the domain of the public 
sphere. 
Not for a minute had I any delusions about the 
media being free from various pressures, ideologies 
and political-orientations.  I believe that anyone who 
wants a space in the public sphere comes in with a 
worldview, and with a clear motivation for pursuing 
that worldview. One argues for that worldview and 
is constantly engaged in the process of refining, 
redefining and enriching that worldview based on 
empirical evidence and sharpened by intellectual 
input. 
A crucial component of my political belief is that 
there is not a single public sphere in an Habermasian 
sense, but multiple public spheres; and a journalist 
can play the role of a mediator of these public spheres 
only when he or she operates in more than one public 
sphere. This thinking influenced my decision to be a 
bi-lingual journalist. 
The trick in bringing the two sectors 
– development and the media -- closer lies not 
just in creating an institutional framework, but 
in generating a vibrant human network between 
development practitioners and journalists who work 
on developmental issues. 
Publications, channels or radio stations may or 
may not share the concerns of the developmental 
agencies; but individual journalists do. They use 
three creative tools to get their stories published or 
broadcast. 
First, journalists always create a contemporary 
peg to hang their stories onto. They know that stories 
when presented with no sense of immediacy -- and 
those having a shelf-life beyond the periodicity of the 
publication -- seem fit for the story-bank, from which 
they are rarely if ever retrieved. 
This is an essential difference between the 
perception of developmental agencies and that of 
the media. Developmental agencies always believe 
they have generated a body of information that has 
relevance for at least a decade. And the media looks 
background image
at everything from a perspective of the here and now
The media always seeks a contemporary peg in order 
to help its reader relate to the story by providing a 
recent grounding. And that’s the reason the media 
remains the best communication platform, while 
developmental work remains mainly on the shelves of 
the bookshop. 
Second, people working the media are masters 
of subtle subversion. They know how to mask a story 
without losing its power or potency in overcoming 
various forms of censorships to which the mainstream 
media is often subject. 
Censorship comes from the ownership, from 
the state, from the market and at times there is even 
self-censorship to tide over a current crisis within the 
organisation or to cope with the Spirit of the Times. 
Developmental agencies should therefore leave the 
narrative grid of the story and form to the journalist, 
and not to try and impose a politically correct, 
sanitised version which fails to work, especially with 
the readers.
Third, journalists also deploy their excursions in 
erudition to bring forth a point closer to the reader, by 
drawing parallels or hinting at similarities. 
For this, they will obviously not be prepared to 
use verbatim the developmental agencies’ findings, 
recommendations, research and writings. Journalists 
need to counterpose these with other claims, research 
and writings in order to contextualise them. 
One of the usual complaints against journalists 
coming in from development agencies is that “we gave 
them so much material but they used so little”. There 
is a need here for the development agencies to reflect 
why this happens ever so often. 
Development agencies rarely bring journalists into 
their universe at a stage which can be called ‘work-in-
progress’. They usually just come to the media with a 
finished product. There is hardly any joint exploration. 
When presented with a finished product, there is just 
one alternative for a reporter — that is, to review the 
product that is already done. 
Imagine a scenario where journalists are brought 
into the process right from the word go. There would 
background image
have been a series of stories, and when the final 
report of the development agencies is realised, that 
may well serve as the winding-up story tracking the 
entire trajectory. 
A journalist is expected to report and not 
just reproduce. Development agencies like their 
versions to be reproduced to a large extent. This 
becomes an assault on the journalists’ work-pride. 
He or she would like to do a field report, taking 
a cue or two from the work of the development 
agency. But, to merely reproduce a report is 
seen only as providing a free plug, an unpaid 
advertisement, and doing a stenographer’s job. 
Let’s look at one story which had a massive 
impact. In India, the Narmada Bachao Andolan 
(NBA – the movement to protect livelihoods 
of tribals coming under threat from a series of 
major dam projects) has been campaigning on the 
contentious issue of big dams for nearly two-and-a-
half decades. But, not once did Ms. Medha Patkar, 
the moving spirit of the movement, fail to get the 
support from the mainstream media. The media 
has, in fact, been an integral part of this struggle. 
This is true on many fronts. Whether in 
terms of  countering the government’s claim over 
proposed dam projects, or in terms of  generating 
details of the area or mass of land that was to be 
lost due to the raising water levels, or the question 
of displacement, or on the lack of rehabilitation. 
On all these issues, the NBA managed to keep the 
media informed from the word go. In the process, 
it managed to generate much debate, raise voices 
of concern over many institutions, including the 
apex judicial body, the Supreme Court of India. 
Never once, did the NBA come to the 
media with a final text and ask them merely to 
reproduce it. Journalists, on the other hand, were 
informed of the NBA’s activities, they were given 
details of the villages that are getting submerged, 
and they were taken into confidence even about 
the nature of protests that were being planned. 
NBA shared with journalists its own doubts, 
vulnerabilities, and anxieties and often voiced 
their fear that all their efforts may be futile. In 
many a sense, it was a partnership between the 
NBA and the journalists. 
Though the NBA’s struggle may have 
ultimately not yielded the desired results in its 
entirety – the contentious dams were built, finally 
-- what resulted from this fruitful partnership 
was many a useful by-product. This included the 
debate on the desirability of big dams in India, 
the actual human cost of development, the need 
for proper rehabilitation and re-settlement, and 
wider issues concerning development-induced-
displacement. 
background image
UN agencies, donor agencies and international 
development organisations should keep in mind that 
media is not merely a conveyor of messages handed 
to them by press officers. 
The prose of the development agencies often 
has no people in it... it’s just numbers. They retain 
their sense of critical distance; and journalists feel 
slighted by the press releases that land on their tables 
mostly without any scope whatsoever for verification, 
counter-checking and illustrative examples.
A good journalist always strives to a give a human 
face to his or her reports. There are names, faces, 
families, friends, and depictions of the local society 
in their stories. By focusing on one individual, 
the media makes the suffering of that individual a 
metaphor of larger malady. It helps the readers to 
understand the pain, hope and frustrations of the 
victims. 
In that sense, journalism helps people to retain 
their dignity and not get reduced to becoming mere 
statistics. If developmental agencies understand 
this dynamics about the working of journalists, 
then there is nothing that prevents a most beneficial 
partnership from flourishing sometime in the future. 
But that goal is some understanding away, still.
background image
background image
What is a disaster? How is it that some houses can 
be destroyed by storm winds while others resist the 
most frightening earthquake? Why do some people 
need years to recover from a bout of localised heavy 
rain, while others are back in business just a  few 
months after a major tsunami? 
For risk professionals, disasters occur when a 
potentially dangerous natural phenomenon impacts 
vulnerable people (or their houses, organizations or 
cultures) who then cannot cope with these natural 
forces and their destructive effects. 
What are their causes? As noted above, there are 
causes behind nature’s potential to become a threat – 
some of which we can hardly influence
1
.  For instance, 
we have no ways to avoid the normal movements of 
the earth’s crust, which we call earthquakes, or the 
differences in humidity and pressure, which turn into 
typhoons. But society’s bigger weaknesses come from 
its vulnerabilities
For instance: a lack of awareness about the 
potential threats. A misunderstanding of how 
development effects could end up causing increasing 
risks. The unavailability of sufficient resources to 
build better homes. Inadequate or non-existent land-
use planning. There could also be the problems of 
information systems not reaching the exposed people 
to alert them on upcoming events. It might be due to 
weak preparation or the lack of training and resources 
to help those affected.
Information, education, and communications 
are, then, essentials primary tools that could play a 
vital role to reduce vulnerabilities, increase awareness 
and promote changes directly or by influencing better 
decision-making.
Most vulnerable communities have long learnt 
to deal with disastrous events. There are many 
examples of indigenous people -- who are probably 
among the most socially-vulnerable groups nowadays 
-- or ancient inhabitants of a region, understanding 
nature’s messages of an event-to-come based on their 
historical knowledge of nature’s behaviour. 
This, for instance, was the case of some of the 
Andaman’s populations, on the islands off the Indian 
east coast, during the 2004 Indian Ocean Tsunami. 
People in some of these areas rushed inland after 
noticing the water receding from the beaches on 26 
December that year. We technologists would call this 
information an “early warning message”, one that 
needs to be understood and acted upon. 
Access to historical information about past 
events is often one of the best mechanisms to prevent 
death for many. That is why most of the participatory 
approaches to assess risks at the village level include 
in their initial steps a discussion and collection of 
past events.  This is the case with the approaches 
used by the United Nations Development Programme 
(UNDP), the Red Cross/Red Crescent, Asian Disaster 
Preparedness Centre (ADPC), CARE, Oxfam and many 
others that work on supporting local communities.
Such an approach allows one to know in which 
conditions those events have occurred in the past, 
where they normally happen, and who has been 
historically affected and how. 
Unlike information needed by a state government 
or other national entities, “small” events are also 
compiled at that stage. For a vulnerable community, 
having one or two families affected can translate 
background image
into a disaster; and surely it is one for those 
whose livelihoods have been severely destroyed 
or jeopardized. The UNDP has been promoting 
DesInventar (www.desinventar.org), a Free/Libre 
and Open Source Software tool to collect, analyse and 
present such historical data. It is being used in all five 
tsunami affected countries, as well as in Latin America 
and other Asian countries, to be able to go into the 
details of past events.
Deeper risk analysis requires one to look for 
additional information. There’s a reason for that: how 
can we avoid an event from turning into a disaster 
if we don’t understand its roots, its causes and the 
parameters that creates it? Apart from the natural 
phenomenon, the developments around which and 
evolution of which are well known to researchers and 
scientific institutions across the globe, digging into 
the social causes such as territorial (un)planning, 
productive activities that lead to the changing of 
the environmental balances, building methods, 
organizational structures, internal power struggles 
and disparities, and the impact of external actors,  are 
some of the key factors needed to be incorporated into 
a good risk assessment. 
Tools like hazard-mapping, actors-mapping, 
seasonal calendars, economical activities, an analysis 
of social service providers (such as transport, 
education, power, water and sanitation) and social 
typologies, are then useful to allow communities 
to better understand, express and explain their 
knowledge of risks. All this is also essential to 
document the reality of risks.
Unfortunately, all this information is not always 
available at the community level, because it is 
unknown by people there or unavailable to them. 
Take the case of migration, involving people in 
search of a better future, who opt to move to some 
newly-created community or neighbourhoods, around 
an important urban centre. They often don’t have 
this past information to be able to build on their 
knowledge of potential threats. 
They wouldn’t know, for instance, how a river 
would evolve during the rainy season, or they often 
don’t even have access to proper construction 
materials, basic health care, education or permanent 
jobs. In many cases, they themselves risk  being 
affected by monsoon floods, and deliberately choose  
to find a way to survive in their permanent social 
disaster (whether this is brought about by poverty, 
illness, illiteracy, discrimination or something else). 
Being the most vulnerable to natural events is very 
often an indicator of a deeper social vulnerability, 
inequity and discrimination.
To reduce risk, it is also essential to document and 
understand good practices, not only as ready-to-use 
technical solutions  to imitate, but most importantly, 
as social processes to replicate in different conditions, 
searching for internal and external factors that will 
trigger success. 
Looking for, understanding, sharing, and adapting 
good practices, building its own new ones from 
others’ experience is certainly one of the best ways to 
ensure proper ownership and sustainability of new 
techniques, organizations and partnerships.
But information by itself is not knowledge. Just 
being aware of a danger can cause more anxiety than 
bring security, mainly if we know that nothing is being 
done to reduce the threat. It is therefore imperative to 
simultaneously  teach, educate and train vulnerable 
people and societies on ways to find solutions, or 
techniques allowing them to reduce vulnerabilities. 
Because the human part of the risks are produced 
by development choices, a lot of the decisions 
affecting local conditions are not taken locally. Take 
the example of market policies that can be a strong 
incentive for patterns in agricultural production which 
effectively lead to wider deforestation. Or, energy 
policies that could modify a river’s flow. 
It is hence imperative to raise awareness, and 
promote risk education among decision-makers, 
highlighting the way a “development” decision 
could either reduce (if its implementation is done 
accordingly) or increase risks.  Most of the time, it 
is the latter which happens when risk knowledge 
remains completely absent from the development 
decision-making chain. 
When Hurricane Mitch struck in Central America, 
there were many cases of well-constructed bridges 
being affected, even though they were strong enough 
to resist the water flow from mighty rivers. They were 
meant to weather large floods upstream, but their 
design was not done in a way to take into account the 
highest historical rainfall! Such bridges became the 
main cause for vulnerable communities upstream.
background image
At the local level, many solutions are already 
known. Education and training will range from 
creating new (or restoring the old) agriculture or 
forestry techniques to reduce potential landslides 
on high-slope terrains, building methods to prevent 
floods from damaging houses, early warning schemes, 
first aid, rescue methods and evacuation planning 
to avoid the loss of  lives. These solutions need to be 
adapted to the local context, implying the translation 
of documents. It would also help to produce audio 
documents, incorporate cultural standards, and reach 
the most vulnerable sections.
At the national, state or district level, with 
decision-makers, awareness can be increased by 
education and training on risk creation, by producing 
assessment techniques to identify the most-obvious 
risks using existing data, just as it is being done for 
environmental purposes, allowing the emergence of 
prevention or mitigation solutions. 
Informing the general public on these matters is 
also a way to produce pressure for better decision-
making. In 2004 in Panama, CEPREDENAC
2
 and 
the UNDP supported the Ministry of Finance while 
modifying the normal government project-financing 
approval process, so as to train their project reviewers 
on disaster risks, enabling them to add five questions 
about risks, to be answered by any proposal: Is 
the project zone prone to natural events? With 
which frequency? When finished, will the project 
produce new risks to other projects? If infrastructure 
project, is it compliant with the seismic-resistant 
constructions codes? Does the project consider 
mitigation measures to reduce its vulnerabilities?
As we have seen above, the responsibility on 
producing vulnerabilities and increasing risk does 
not lie solely with the communities. Many decisions 
affecting local land use or social mobility are driven by 
local authorities, economical conditions and private 
investments, national policies and regulations. In 
some cases, these decisions are  even taken in another 
country (particularly in the case of  trans-boundary 
rivers’ management scenarios that produce floods 
in the lowest part of the watershed). Knowledge 
should then be used to communicate on an informed 
basis, so as to promote “horizontal” dialogue and 
open discussion between parties to look for solutions 
after determining responsibilities. Development 
strategies should always be the product of a wide 
discussion, taking economic, environmental and 
social interest into account. (Incidentally those are the 
“ingredients” of sustainable development, as defined 
during the 1990s.) There should also be a special 
place for discussing risks, as they also have economic, 
environmental and social implications which show up 
during disasters.
Information and communication are among the 
main purposes of the media. Risks can be reduced 
even before tragedy strikes by using informed cases 
studies, success stories  or examples of good- and bad-
practices. In these efforts, one could highlight existing 
risks to enhance the dialogue between communities 
and decision-makers.
It’s not enough just to report on the number of the 
dead, and point at responsibilities after an event. This 
is specially the case if one’s focus is building education 
around prevention matters, and for empowering 
communities with useful information.
Based on concrete examples, the media can and 
should play a significant role in letting large audiences 
be aware of the risks. It can also play a useful task by 
getting people to start to think of potential threats 
before they occur, so that human development activities 
might include vulnerability-reduction actions too.
background image
background image
Disasters, whether natural or man-made, used 
to be phenomena that we read about, saw on the 
television or heard on the radio after they happened. 
Even the advent of cable TV and 24 hour news 
channels did not change this. 
Unexpected or unplanned, no one could accurately 
predict where or when they would occur. Once they 
did, our first images and sounds usually used to be of 
ambulances rushing into hospital with the injured and 
the dead; bloody, ashen or mud-stained emergency 
workers and survivors emerging from the chaos; an 
aerial shot over the disaster area; an image zoomed in 
to focus on a single detail (a broken toy, a frozen clock 
or a single shoe); an animation depicting the lead-up 
to the disaster and how it played out; sound-bites from 
traumatized victims and various spokespersons; or a 
news anchor struggling to be heard above the din of 
relief work.  Headlines the next day would scream out 
the numbers dead alongside an image of the tragedy 
-- shot by a professional photographer and purchased 
for hundreds of dollars. 
Large-scale disasters are growing. One the 
one hand, global warming and unprecedented 
environmental change are resulting in disasters 
more frequent and calamitous than before. Natural 
disasters such as earthquakes (Kashmir, 2005), floods 
(Bangladesh, India and Nepal, 2007), landslides 
and mudslides (Bam, 2003; Chittagong, 2007), 
volcanic eruptions (Merapi, 2006), tsunamis (South 
and Southeast Asia, 2005) and forest fires (across 
Europe, 2007) continue to severely affect the lives and 
livelihoods of millions. On the other, the iconic images 
of the London bombings (7 July 2006), the Twin 
Towers in New York on 11 September 2001, Madrid 
train bombs (2004) and the Bali bombings (2002 
and 2005) coupled with hundreds of gruesome local 
incidents -- including suicide bombings in countries 
such as Sri Lanka, Afghanistan and Iraq -- are a stark 
reminder that man made disasters, often the result of 
terrorism, are a permanent feature of domestic life in 
many countries. 
But how do we make sense of such disasters -- 
their causes, their impact on those involved as victims 
and perpetrators? How do we maintain compassion 
in a world with competing human tragedies? Does the 
increasing availability and affordability of Information 
and Communications Technologies (ICT) -- covering 
PCs, radio, mobile phones, blogs, SMS and the 
Internet -- result in the coverage and awareness of 
disasters qualitatively better than before? Or does 
reportage across a hundred thousand websites and 
background image
blogs by those who are untrained in professional 
journalism diminish the importance of and, by 
extension, the response towards a disaster?
There are no easy answers to these questions. 
Whether we like it or not, new technologies are 
changing the manner in which we gather, store, 
disseminate, consume and comment on news. The 
overall experience after the tsunami in Sri Lanka and 
the subsequent design of ICTs for humanitarian aid 
suggests that ordinary citizens can play a pivotal role in&nb