












“In a disaster, everyone is a victim in one way or another; no one is spared. We as
media are not there to merely and dispassionately report. We invariably become a vital
link between the scene of the disaster and the rest of the world.”
“The under-reporting and non-reporting of many human interest and human
development stories is a scandal. There are many silent emergencies that never attract
sufficient media coverage or public attention…”
“As journalists, we've been trained to do quick, sharp and precise stories that will
have the most impact with our viewers. In doing so, we lose many nuances in a story like
the Tsunami.”
“If they want to engage the media, development professionals must first understand
the complexity, nuances and diversity in what is collectively labeled as ‘media’. In fact, the
very term ‘media’ is a plural!”
“The priority of development organisations arriving at disaster scenes is not
primarily to communicate, but to respond to the emergency situation on the ground. This
frustrates many journalists. It is therefore necessary for development organisations to see
information as a ‘commodity’…”
These were among the many wide-ranging observations and perspectives exchanged
during an Asian regional brainstorming meeting held on 21 – 22 December 2006 in
Bangkok, Thailand, on 'Communicating Disasters: Building on the tsunami experience and
responding to future challenges'. Convened by TVE Asia Pacific and UNDP, the meeting
brought together 33 leading media professionals, disaster managers and communication
specialists from South and Southeast Asia to probe the role of the mass media and
communication in times of disaster inspired crises and emergencies.
The meeting sought to discern the key communication lessons of the Indian Ocean
Tsunami (December 2004), Pakistan earthquake (October 2005) and other recent disasters
that impacted the lives of millions of people. It discussed both recent successes and failures
in timely communication using a range of information and communication technologies, or
ICTs.
Early on during the meeting, it became clear that both media practitioners and
disaster/development professionals had different attitudes and approaches to managing
information before, during and after disasters occur. Some of these arose from a failure
to appreciate the different needs and priorities of these two groups. Yet, this division
blurred as they agreed on the essential functions of information and communication,
and recognised the need to serve the public interest over individual, corporate or agency
interests.
The meeting agreed that the mass media must evolve their own ethics, guidelines and
strategies for covering hazards and disasters, balancing the public's right to know with the
right to privacy and human dignity of disaster affected persons. These cannot and should
not be imposed from outside. At the same time, greater understanding among media

practitioners, development professionals and disaster managers on each sector's needs
and limitations would engender more sharing and collaboration. The final report of the
meeting, presented as Appendix 1 of this book, captures highlights and recommendations of
the Bangkok meeting.
The discussion on the role of information and communication in disaster situations
continues. Media-based communication is vitally necessary, but not sufficient, in meeting
the multiple information needs of disaster risk reduction and disaster management. Other
forms of participatory, non-media communications are needed to create communities that
are better prepared and more disaster resilient.
The recent spate of trans-boundary mega-disasters in Asia and elsewhere offers a firm
reminder, if any were needed, of the increasing frequency and intensity of such calamities.
Climate change, which the scientific community now acknowledges as already unfolding
with far reaching consequences, will only exacerbate our vulnerability to new forms of
emergencies at national, regional and planetary levels.
This presents formidable challenges to governments, aid agencies, civil society and
the media. It calls for more strategic and collaborative approaches in our preparedness
and response. It also demands that we think and act beyond the conventional framework
of disaster risk reduction to take advantage of new technologies, methodologies and
opportunities.
Old and new ICTs -- ranging from telephones, radio and television to computers,
Internet and mobile devices -- can certainly play a part in responding to these challenges.
But success depends less on technologies, and more on policy, institutional and human
resource factors. After the Indian Ocean tsunami, Asia realised the inadequacies of existing
communications systems and arrangements in relation to hazard warning dissemination.
The region that leads the world in many areas of modern communications -- for example,
having the world’s largest TV audience and fastest growing Internet and mobile phone
markets -- failed to provide any public warning of the disaster.
As the Digital Review of Asia Pacific (2005/2006 edition) noted: "Many of the
communities struck by the waves were hit about two hours after the earthquake that
triggered them. Anecdotal reports emerging in the aftermath of the catastrophe told of
isolated teams of experts who tracked the progress of the tsunami remotely but did not have
the means to raise the alarm among the communities that were in harm’s way. There were
also disturbing anecdotes of other experts who had forewarning about the tsunami but held
back from raising the alarm owing to apprehensions about reprisals from restrictive gate-
keeping regimes in case disaster did not occur."
1
The tsunami communication failures inspired much reflection in the global
humanitarian community. In the World Disaster Report 2005, the International
Federation of Red Cross and Red Crescent Societies (IFRC) made a strong case for a greater
role for information and communication in disaster situations.
The report argued: "Information is a vital form of aid in itself – but this is not
sufficiently recognised among humanitarian organisations. Disaster-affected people need
information as much as water, food, medicine or shelter. Information can save lives,
livelihoods and resources. Information may be the only form of disaster preparedness the
most vulnerable can afford. Yet aid organisations focus mainly on gathering information

for themselves and not enough on exchanging information with the people they aim to
support…”
2
Asia's recent experiences have shown how governments, civil society and aid agencies
mismanage information and communication, aggravating the agony of affected people
and wasting limited resources. There is growing recognition on the need for a culture of
communication that values proper information management and inclusive information
sharing. The 19 chapters in this book explore the different elements and combinations that
could help evolve such a culture in Asia, home to more than half of humanity.
Our 21 contributors -– most of them from Asia, and representing media, development
or humanitarian sectors -- do not engage in mere theoretical discussions. In 19 chapters
of this book, they draw on their rich and varied experience working in either preparing
disaster resilient communities or responding to humanitarian emergencies triggered by
specific disasters. Some are journalists who have reported on disasters from the 'ground
zero'; others are aid workers, public information officials or development professionals who
have been at the forefront in emergency responses or are engaged in disaster risk reduction.
Diverse as their backgrounds and experiences are, our contributors share a belief in the
central role that communication can play before, during and after disasters occur. Within
this, they offer a kaleidoscope of perspectives as well as a great deal of practical advice on
how to communicate hazards and disasters at inter-personal, inter-agency, inter-sector and
public levels. The tools, technologies and methods may vary, but there is a broad consensus
that to be effective, communication needs to be two-way, inclusive, participatory and
sustained over time. It is not an 'add on' to other development interventions, but an integral
component in its own right.
This book comes out at a time when both the media industry and the global
humanitarian sector are undergoing rapid change. Our contributors are among the 'change
agents' leading or consolidating these changes, and thus able to offer insights from the
cutting edge in their respective spheres.
The proliferation of ICTs has enabled many forms of new media with higher levels
of interactivity and audience engagement than is typically possible in newspapers, radio
or television. This, in turn, has inspired a movement of citizen journalists who provide
independent reporting and analysis on many areas of public interest, including post-
disaster situations.
It marks the media's return to the grassroots where most stories originate and develop.
As Sir Arthur C Clarke, futurist and communication guru who has written a foreword to
this book, noted in an essay written in 2005: "Historically, organised and commercialised
mass media have existed only in the past five centuries, since the first newspapers – as we
know them – emerged in Europe. Before the printing press was invented, all news was
local and there were few gatekeepers controlling its flow. Having evolved highly centralised
systems of media for half a millennium, we are now returning to a second era of mass
media -- in the true sense of that term. Blogs, wikis and citizen journalism are all signs of
things to come."
3
The new media tools and platforms provide more opportunities for disaster affected
persons to directly voice their concerns, influencing how the mainstream media and
humanitarian players react to ground realities. For too long, media professionals and aid

workers have carried out their professional work with little or no meaningful interaction
with the affected people (sometimes called 'victims'). As we find out in this book, the
affected people are not only asserting their place in the relevant discussions, but expressing
themselves using digital technologies ranging from mobile phones to grassroots radio.
The humanitarian community recognises this sea change and is reorienting itself.
While this book was under compilation, the United Nations Office for the Coordination of
Humanitarian Affairs (UN-OCHA) convened the Global Symposium +5 on ‘Information for
Humanitarian Action’ in Geneva, Switzerland, from 22 to 26 October 2007. Representatives
from governments, aid agencies, non-governmental organisations, academia, private
sector and the media discussed and debated the state of humanitarian communication in
the digitally-empowered and media-rich world. Their statement (still in draft as this book
went to press in November 2007) attempted to define a common vision of the central role
of information and communication in support of effective humanitarian preparedness,
response and recovery.
It noted: "Information [and knowledge] has always been a key element in humanitarian
action but recent emergencies and disasters have demonstrated how vital its role is in
providing a basis for effective and informed advocacy, decision-making and resource
allocation for affected population as well as humanitarian actors. Timely, accurate [and
independent/objective/impartial] information is central to saving lives and strengthening
recovery; the power lies in its effective management, analysis and application…"
4
What does all this mean to a reporter or aid worker who is thrust into the midst of
an unfolding humanitarian emergency, challenging all professional training and norms
that work well under 'normal' circumstances? How can a community development worker
or school teacher add elements of disaster risk reduction to their regular work, trying to
raise awareness and preparedness at the local levels? And how can everyone enhance their
capacity to listen, reflect and learn -- essential steps in good communication?
This book does not claim to provide all the answers, but we hope it has at least
raised many pertinent questions. Instead of trying to be comprehensive or definitive, our
contributors are being provocative and imaginative.
As editors, we have resisted imposing our heavy hand on their diverse styles of
expression, allowing a free play and free flow of ideas. Thus, the book reflects the plurality
that is characteristic of both the mass media and wider communication processes. If this
comes across as a cacophony as a result, that is as intended.
This book is aimed at media professionals, disaster managers, development workers
and civil society groups across Asia -– in short, all who share an interest in using
information and communication to create safer societies and communities. We hope the
contents of this book challenge and engage them in ways that expand their horizons.




My Chilean friends didn’t bat an eyelid
when I asked, “Do you know what it means
when the sea rushes back?”
“Oh,” they replied matter-of-factly. “It
means you have to run away -- and fast!
Maremoto (tsunami).”
I thought I was sharing new and relevant
information with them, given the global
impact that had just been created by the
tsunami of 26 December 2004 that severely
hit five countries of Asia -- India, Indonesia,
Sri Lanka, Thailand and Myanmar. But then
I found out that all schoolchildren in Chile
are taught this and are thus familiar with
tsunami warnings.
Chile, after all, has a 6,435-kilometre
coastline and has suffered massive damage
from the earthquake-tsunami of May 1960. It
has experienced 28 great quakes measuring
more than 6.9 on the Richter scale.
So, while Chile might be continents away
from Asia, that conversation drove home
a point – that information can indeed save
lives. In contrast, many of the people near
Thailand’s beaches that December morning,
except for some indigenous peoples familiar
with the sea, were fascinated by the sudden,
rapid retreat of the sea and rushed into the
water seconds before the killer waves came.


A natural disaster usually comes as a surprise, as
the December 2004 tsunami was for many countries,
but the real story does not end there. A disaster is
usually defined and reported by media as an event. In
reality, it is also a process, which means the complete
story goes much beyond the deluge of column inches
and soundbites about immediate damage, destruction
and the must-do anniversary stories.
Today, over two years after the tsunami that killed
nearly 230,000 people, how much do we really know
about the communities and countries it affected? The
stories were saleable in the weeks and months after
the tsunami. Freelancers fanned out across the region,
because disaster makes journalists sit up. But the
usual definition of news also means that the media’s
attention span is limited.
The tsunami slid down the news ladder as the
big international camera crews packed up, as the
immediacy of the disaster faded. Soon, in the usual
news parlance, nothing much new was ‘happening’.
How communities are coping, somehow, often seemed
to be less newsy that describing death, or churning out
the latest numbers of the dead and injured.
In a global information society where there is a
constant race for who delivers the news first, such
news undoubtedly fill a need -- the need to know.
But does reporting on disaster, conflict, international
politics or other issues, throw up other questions
beyond ‘what happened’? Questions like: What does

this mean? How did this happen? How do other
communities cope? Are the funds being put to good
use? Is the kind of assistance coming in sensitive to
different communities’ needs? Which communities are
left out from receiving aid and why?
These are some of the questions that beg to be
delved into, and are the niche for media organisations,
whose mission it is to try to look at the bigger picture
and put the issues behind the events in context.
This is not to say that some are always better than
others. It is a way of stressing that ‘media’ are
far from a homogenous crowd, and that different
media organizations have different media products,
stemming from different assessments of their
audiences and mission.
How many ways are there to report on a disaster?
I use examples from Inter-Press Service (IPS), a
development news agency for which I am director for
Asia-Pacific, to do a post-mortem of sorts in the spirit
of sharing the challenges of covering disasters like that
of the tsunami and of learning from one another.
On 26 December 2004, I was in Manila, the
Philippines, for the year-end holidays when the
newsbar across the screens of international TV
networks began flashing reports that “scores” were
believed to have been killed by a tsunami in the
Indian Ocean. It was, we were told, triggered by an
undersea earthquake recorded at up to 9.3 magnitude
on the Richter Scale. (This has since been called the
second most powerful earthquake ever recorded by a
seismograph.)
In the following hours, the number kept rising
– first to “hundreds” then to “thousands”. Even
without much detail and description, it was clear this
was quite a different disaster. News desks around the
world went into action.
The editor for my region was on holidays in Africa.
So I was in touch with our regional correspondent,
who was then on holidays in Sri Lanka, and also in
contact with a regular contributor from Colombo, as
well our correspondent in India. We agreed on a few
story angles, trying to focus not on what had already
been reported and added little to the avalanche of
stories out there, but on how, for instance, the effects
of the tsunami interplayed with the ethnic tensions in
Sri Lanka.
A look back at the coverage on the IPS wire --
ipsnews.net -- at that time shows two different kinds
of stories in the days and weeks after December 26.
Some were more obvious, predictable ones, and other
more contextual ones that, regardless of where they
were filed from, hew more closely to the news agency’s
mission of trying to provide reporting that explains
– and not only records what is happening.
Our Sri Lanka stories were among the richest,
consisting of reporting from different datelines from
areas affected by the disaster. Some articles, such as
one from Batticaloa, looked into how the tsunami,
which killed over 38,000 people in the South Asian
island nation, was bringing temporary rapprochement
among ethnic groups that had stayed away from
each other despite a three-year ceasefire between the
government and Tamil separatist rebels.
In a January 2007 story from Sri Lanka, the
same contributor, Amantha Perera, follows how
rehabilitation is going on some years after the
disaster. (“Life is almost normal,” says Mohideen
Ajeemaat, whose home has been rebuilt.) But amid
such successes, the writer documents the concern
that the areas worst-hit by the tsunami, in the north
and the east of the island nation, appear to have been
grossly neglected at the cost of better rehabilitation
and reconstruction in the Sinhala-dominated south,
leading to charges of discrimination and political
patronage.
Other past IPS stories on the tsunami that
complemented straight news reports at the time
include one from Geneva, moved the day after the
tsunami. It reported how the tsunami showed, once
again, the lack of an early warning system for such
disasters.

From Washington was a piece saying that while
the world rushed to pour aid to the affected countries,
very few were focusing on calculating the long-
term economic cost of the tsunami. There were also
subsequent articles on how the tsunami highlighted
and exacerbated the discrimination that Burmese
migrants experienced in Thailand.
In retrospect, some stories could have added
more to what readers already knew. Some articles
contributed from Thailand fell into the trap (and
shortcut) of quoting mostly Western tourists who were
victims -- and left out local interviewees. This was
also significant, given later complaints, both in media
in and out of Thailand, that international reporting
appeared to give the impression the lives of foreigners
was more than important than that of locals, and that
foreigners’ deaths made bigger news.
The pressure of deadlines does not make reporting
on disasters easy, especially for a development news
agency.
It was certainly a challenge for news organisations
that could not easily send hordes of journalists
into other countries or places. But like other media
organisations with the same aim of trying to cover the
other side or present other angles, the tsunami was also
a time to take a second look at how we do the news.
It’s not that news agencies like us cannot cover
fast-moving news, because we have been doing it for
decades. But the difference lies in the creativity and
skill in finding the relevant, the different angles, the
not-so-obvious viewpoints and the ones we might
find if we stepped back and scratched the surface a
bit more. After all, our news lens was never meant to
consist of by-the-second reporting, but contextualised
reportage that seeks to help audiences understand and
feel the human story behind the event.
Certainly, though, there are a lot of media groups
that continue to report on the after-effects of the
tsunami since 2004, even if the space that these
articles and TV material occupy are these days much
less than at the height of the disaster.
Our contributions to this effort also include a
special series from the tsunami-hit areas in 2005,
coordinated by IPS Asia-Pacific with the support of
ActionAid International. One series, produced by
Asian journalists who applied for these reporting
slots, was released around the sixth month after
the December 2004 disaster. A second one invited
applications from journalists from tsunami-affected
countries to report on another tsunami-hit nation,
to do stories linking the two and learning from each
other’s experiences in disaster management and
prevention.
Issues relating to tsunami-hit areas remain quite
definitely in IPS’ regional news priorities. However,
more can certainly be done.
For instance, this could be achieved by
designating specific writers to follow issues around
the tsunami as a beat – not one designed by
country or geography, but by issues such as aid and
accountability, means of rehabilitation, disaster
prevention and management. This conscious effort
to stick to the tsunami story – resisting fully event-
driven coverage -- could be one way to ensure
intelligent, consistent reporting with a view to coping
with disasters and contributing to their prevention in
the future.
Meantime, the December 2004 tsunami may
have ended, but its story continues.


As the magnitude of the situation seeped in, I
shuttled between TV, computer and cell phone, seeking
news, information, ways to help, anything. News there
was, aplenty. But nothing about how one could help.
I had been exchanging SMSes with Rohit Gupta,
founder of an online collaboration project I was part of;
it struck us that the best thing we could do would be to
collate information, put it all together in one place and
tell people about it.
Collaboration was the only way to go: no single
person could do this. I quickly set up a blog
1
on
Blogger’s web publishing service; it was free, familiar,
permitted multiple contributors, and simple to learn.
I put up a post stating our broad intentions, and we
began hunting up information, simultaneously inviting
bloggers we knew to join us.
Dina Mehta, influential blogger and online
acquaintance, was one of the first to jump into the
effort.
Dina and Rohit were contributors on World
Changing,
2
a highly-regarded blog. They posted there
about TsunamiHelp, as we called our blog. One of WC’s
members, in turn, tipped off Boing Boing,
3
who linked
to us. I had mailed Prem Panicker, then Managing
Editor at Rediff
4
in the US; Rediff’s coverage also
immediately began to feature a link to us. From the
Sitemeter
5
counter I had plugged in, I noticed that
from the few hundred initial visitors our mass mailings
brought in, we were now getting thousands every hour.
By the next day, the New York Times and the
Guardian had written about us, and put our URL
in their articles, and the BBC’s site linked to us as
well, listing us as a reliable resource. Many other
news organisations followed suit.
6
Google put a
(unprecedented) Tsunami Aid link on their home
page, and linked to us from their dedicated tsunami
page.
7
Bloggers and webmasters linked to us by the
thousands. Traffic, as a result, was overwhelming: over
a million visitors in the first eight days. Our mailboxes
were bombarded with offers to help, and the team grew
rapidly.
The group self-organised over email, SMS and
instant messengers. An email list
8
became the main
channel for group communication; instant chats and
conferences
9
happened via Yahoo! Messenger.
From everyone trying to do everything at the same
time, the team evolved sets of duties.
“Janitors” cleaned up posts; “Monitors” checked
information that readers were leaving for us; “Linkers”
ensured that data stayed current; a few of us worked out
a system for answering questions from the Press; those
with the right contacts networked with NGOs and aid
agencies.
Someone came up with the idea of using Flickr and
its tags to help the Missing Persons effort, and quickly
set up a Flickr pool.
10
Others set up a working-group
page that tracked what needed to be done, and who was
doing what, on space donated by SocialText.
11
Some
took charge of creating versions in other languages. A
designer corrected my ham-handed initial template,
then created a new design, much easier on the eye, that
organised the information far more efficiently.
12
There was fevered discussion about what exactly we
were trying to do. News organisations provided much
better hard coverage than we could hope to. Wikinews,
in its first real test as a news source, was doing a sterling
job of newsgathering via collaboration.
13
What was missing was a single repository of
information about who needed help at ground zero.
We hastily, but formally, defined our task: collate news
and information about resources, aid, donations and
volunteer efforts. We set some ground rules: no politics,
no opinions, steer away from controversy, just find
out about and link to aid efforts. Some of us felt that
“Tsunami Help” as a name ignored the earthquake that
caused the tsunami, so we renamed the blog “the South-
East Asia Earthquake and Tsunami blog.”
The blog grew. And grew!
Then, we discovered that while Blogger made
collaboration easy, it had serious limitations: no native
way to classify posts; no comment moderation or
comment-spam protection.
14
Soon, searching within all
those posts got confusing for us, its creators. How much
more difficult would it be for a reader anxiously looking
for something specific? The work-around: split the
content into focussed sub-blogs. Teams began copying
content into Tsunami Enquiries/Helplines/Emergency
Services, Tsunami Missing Persons, Tsunami News
Updates, Tsunami Help Needed and Tsunami Help
Offered.
Someone suggested that a wiki
15
was a better
vehicle. But so many organisations and individuals
were already directing traffic to the blog URL. Moving
base would mean extra clicks for visitors. Besides, not
everyone was wiki-savvy. So, instead of moving to the
wiki, we made it a parallel effort. Initially, we were part
of Wikinews, but the administrators there had issues
with is.
16
To end the squabbles, Dina paid to register
a domain name, tsunamihelp.info, Rudi Cilibrasi
provided server space, and a team of wiki-adepts began
categorising and copying content from the blog.

I have never quite figured out precisely how
many people chipped in to help. Sure, you could tot
up the contributors listed on the blog’s side panel,
the IDs and IP numbers on the wiki, the newsgroup
subscribers, and wind up with more than 200.
That’s just part of the story. Help came from
everywhere -- Asia, Europe, North America, South
America, Australia. Veteran bloggers, designers,
geeks, poets, lawyers, executives, academics,
teenagers, foodies, lit-lovers, database wonks,
wikians, stay-at-home moms; they put their lives
on hold and mailed in information, blogged,
commented, wikied, sorted data.
Each time we needed something done, someone
stepped up with the knowledge and expertise,
and just did it. Solutions were improvised, and,
somehow, it all worked. We kept each other
motivated, encouraging one another to get some
sleep, some food, some relaxation, while ignoring
similar exhortations directed at ourselves. No one
was indispensable -- willing hands took up the slack
whenever someone had to leave.
Food? Sleep? These were dispensable luxuries.
Party invitations were declined without a whimper.
People apologised profusely for the time it took to
commute between work and home PCs.
For those of us who worked independently, it
meant non-working (i.e. unpaid) time. The ones
holding down jobs juggled everyday tasks with the
SEA-EAT effort. I remember pinging our designer
about a display problem. “Give me a minute,” she
typed, “I just have to tell someone to go away.” She
spent an hour painstakingly tweaking the template,
and after we were done, I asked, “Who was that you
shooed away?” She typed a smiley, and added: “My
boss.”
One member excused himself briefly just before
midnight, December 31. A few minutes into 2006,
he was back and blogging -- he’d just popped up
to raise a toast to the New Year with the folks in
his apartment. Another calmly and competently
took over tech coordination when others burned
out. Another spent huge amounts of time online
though she had to make crucial preparations for an
upcoming wedding: her own! Another didn’t sleep
for several days, fuelled only by rice, coffee and
adrenaline.
But it wasn’t all good vibrations. With the
frenetic activity, frayed tempers, misunderstandings,
and blow-ups were inevitable. A potentially
interesting offshoot, ARC (Alert Retrieval Cache
17
),
designed to auto-post SMSes, sustained collateral
damage in one major conflagration. One overstressed
person began inundating the group with needless
email, a council of war took instant harsh decisions.
Opportunists promoting their own agendas had to be
curbed. Some of the unpleasantness still lingers.
Overall, it was difficult to know where to draw the
line, and I’ll wager we erred as often as not. But work
continued uninterrupted, quality kept getting better.
What kept us going was the knowledge that in some
small way, we were helping.
Side by side, another effort was taking place.
Many of us were also members of Chien(ne)s Sans
Frontières, a mediawatch blog. Some of the members
in South India and Sri Lanka were blogging, mailing
and SMSing from ground zero. Dilip D’Souza in Tamil
Nadu: “Don’t send clothes, they’re lying in piles on the
roadside.”
Four young Sri Lankans told us of morgues,
identifying corpses, burials in graves they helped dig,
of aid not getting to where it was needed thanks to
corruption and inefficiency. One of them, Morquendi
(an online handle), and I chatted online for hours one
night, he telling me matter-of-factly about the political
games, the risks he and his young friends were taking.
He was worried about them. “They’re so young,” he
said. “How old are you, Morq,” I typed. “23,” he wrote
back.

I brushed away tears several times that night, not
for the first time in those weeks.
Did we do any good? Did we succeed?
We didn’t have a formal agenda when we started.
Some people did donate money. Others sent clothing,
food, medicines. Some volunteered in affected areas.
We had web expertise, we knew how to look for
information, how to make it user-friendly, we had
networks. That’s what we could give, and we did.
My friend Nilanjana Roy put it into words for me.
She said “It was your way of putting a candle in your
window, to show that you cared.”
Did we change the world? Did we make a
significant difference?
From the emails, the sheer number of visitors,
from the links to us, from the media coverage, we infer
that we were able to provide valuable information at
a time when it counted. In our small way, we created
a little bit of internet history, pioneered a model for
successful online collaboration, a model that we, or
others, can refine.
Some of the team stayed in touch, building
friendships on the strength of that month of working
together. We debated whether we should create a

formal organisation, document processes... but we’d
neglected the rest of our lives for too long, and these
thoughts fizzled out.
I had begun to think that SEA-EAT was a one-
off, but I was relieved to see that when there were
a couple of subsequent earthquake scares in the
region, many of the team immediately got back in
touch and began updating the blog and wiki.
Then, on 26 July 2005, Bombay (Mumbai)
was hit by 944 mm of rain in one day. The weather
people called it a freak storm, a “cloudburst.” Parts
of the city stayed flooded for days. People were
stranded in offices or on the streets. Residents
of ground floor flats found themselves with their
possessions unsalvageable. Many lived through days
of water-logging, no electricity, phones or -- the
irony -- drinking water.
In the aftermath, a group of SEA-EAT alumni
and friends began to put together two blogs:
Cloudburst Mumbai concentrating on information
about the current situation, flooding, news reports,
aid efforts and the like; and Mumbai Help, a
resource guide not just for the immediate situation
but for future reference as well. (The URLs for these
sites, and others mentioned in this section, are at
the end of this chapter.) Out of these efforts, an
initiative called ThinkMumbai was set up, to look
at some of the city’s deep-rooted problems, and to
provide some aids for future difficult times. That
effort went into a long hiatus, but a few of us plan to
revive it.
In August 2005, Hurricane Katrina smashed
into Florida.
Several days before that happened, as it became
clear that Katrina was likely to hit the coast, some
members of the SEA-EAT team had prepared for
action. Based on the SEA-EAT experience, the
team focussed on a wiki. The site logged a million
visitors in two days. Of course that’s largely because
this disaster was in the US; internet usage there is
of a completely different order of magnitude. The
team collaborated on a People Finder and a Shelter
Finder, and came up with innovations such as using
a Florida Skype
18
phone number as a call centre,
manned by shifts of volunteers in three continents.
In October 2005 an earthquake near the India-
Pakistan border resulted in major losses of life and
property. Again, many members of the SEA-EAT
and CSF teams, plus others from the MumbaiHelp
effort, got together to try and help out. There
wasn’t much info available; it is a remote, hostile
landscape, without much infrastructure. The team
went back to a blog as the centre of the effort, and
attempted to create a system where SMSes could be
sent direct to a blog, which didn’t quite work out.
In December 2005, as that awful year drew to a
close, Bala Pitchandi and Angelo Embuldeniya came
up with the idea of a Memorial Week that would try
and bring the world’s attention back to the victims and
survivors of the year’s disasters. Our campaign got a
lot of support across the web.
Around the same time, we realised that starting a
new blog or wiki each time something bad happened
meant establishing credibility and search engine
rankings anew. We decided to bring it all under one
umbrella, the World Wide Help (WWH) group. We
post alerts and warnings to the WWH blog (and,
by now, with our links to NGOs, world bodies and
relief agencies, we’re able to keep tabs on potential
crises pretty efficiently); and if a situation looks like
becoming a major disaster, we then look at creating a
focused resource.
We used the WWH blog during the floods in
Suriname in May 2006, posting a combination of news
reports, translation efforts, on-the-ground reporting,
and information from relief organisations. The blog
continues to be updated whenever needed.
In July 2006, around the time I was writing the
original version of this essay, seven bombs went off in
Bombay trains during the evening rush hour, killing
181 people, injuring another 890.
The city was in chaos; suburban trains, the major
commuting artery, stopped running; thus roads were
jammed too. As rumours and panic spread, everybody
seemed to be trying to call everyone else at the same
time. The phone network -- landlines as well as
cellular -- were overwhelmed, so huge numbers of
people got no information whatsoever, which only
fuelled the confusion.
Family and friends in other parts of the world
frantically trying to make sure their loved ones were
safe only added to it. Some of us turned to the web
for answers, and MumbaiHelp came back to life,
with a flurry of emails, first-person reports on road
conditions, hospital numbers, and more. And, just in
case I had begun to think I was becoming a bit of a
guru on this online relief thing, the crowd taught me
something new. One post, titled “How can we help
you?” got a few hundred comments that night. The
comment area became a de facto forum, with worried
people leaving names and phone numbers of relatives,
and others popping up to make calls, send SMSes and
confirm that yes, your brother, your friend, your aunt,
was indeed safe.

And so we’re the best thing that happened to the
Web, right?
I’ve heard talk about how SEA-EAT and
subsequent efforts have outdone big media. I don’t
believe a word of that.
We did get a lot of attention, and that, let’s make
it clear, was thanks to the media. Did we supplant
traditional media? Heavens, no! Our biggest successes
in terms of readership were SEA-EAT, which got a
million visits in about eight days, and the Katrina wiki,
which got that much in a day. For the big media sites,
those figures are peanuts. None of them is trembling
in fear of bloggers yet, I’ll wager. Citizen journalism
-- or at least the segment that we of WWH specialise
in, online relief aid --supplements the efforts of the
media, of formal relief agencies, of government bodies.
But here’s the thing. There was a week on the
cusp of 2004-2005 when a million people didn’t find
what they wanted anywhere else. When Katrina hit,
a million others couldn’t find the information they
needed elsewhere that day. When the bombs went off
in the Mumbai local trains, 40-50,000 people didn’t
find what they were looking for in the media. We were
able to reach out a hand to them, in our small way. We
lit our candle, and showed we cared.

An earlier, much longer version of this essay
appeared in Sarai Reader 06: Turbulence, (Eds:
Monica Narula, Shuddhabrata Sengupta, Ravi
Sundaram, Jeebesh Bagchi, Awadhendra Sharan and
Geert Lovink) produced and designed at the Sarai
Media Lab, Delhi and published by the Centre for the
Study of Developing Societies, ISBN 81-901429-7-6.
More information and free downloads at http://www.
sarai.net/publications/readers/06-turbulence.
Nilanjana S. Roy first pushed me into writing this
text. Jai Arjun Singh’s incisive questions helped me
structure the first draft. I referred to posts by Dina
Mehta and Bala Pitchandi to check on my recollection of
the sequence of events. Dina and Bala, Megha Murthy,
Neha Vishwanathan, Nilanjana S. Roy and Devangshu
Datta critiqued this account for me at various times and
gave me their opinions, invaluable in fine-tuning it from
the first disjointed scribbles. Shuddhabrata Sengupta
gave me the opportunity to first publish it in the Sarai
Reader. Frederick Noronha and Nalaka Gunawardene
charmed me into rewriting it for this book.
And every member of all the collaborations I’ve been
part of helped me understand the process a little better,
while we helped each other refine, modify and make
more useful, often on the fly, a very raw concept.



On 26 December 2004, Sri Lanka faced its worst-
ever natural disaster recorded in recent history. A
similar event is believed to have taken place, more
than 2,000 years ago, but that could be more a
legend. On the other hand, the Boxing Day tsunami
was nothing short of harsh reality hitting one’s head
like an express train. Nearly 40,000 people died in
a span of a few hours. More than a million, out of
a total Sri Lankan population of about 20 million,
were displaced. The aggregate cost to property was
estimated to be in the order of one to two billion
dollars.
These are all the well known parts of the story.
Perhaps a lesser-known fact was that the majority of
these 40,000 lives could have been saved. To see how
this was possible, one needs only to have a careful look
at the time-line of the critical events that occurred on
that fateful day.
Let us start from the very beginning.
At 7.00 am local time on Boxing Day, a large
earthquake occurs in the Indian Ocean, near Sumatra,
Indonesia.
Later, newspapers report that tremors took place
within a few minutes in some parts in the island, but
the impact was too minor to be taken seriously by
a casual observer. Nevertheless, these are recorded
at the Pallekele Seismological Station
1
, in Sri Lanka
itself, where sophisticated equipment monitors such
events round-the-clock. What is missing though is an
officer to have a look at the graphs and tell the rest
of the world about the potential danger of the event
about to happen in South Asia too in a few hours time.
Alas, it is a Sunday following the night of
Christmas.
2
It is too much to expect a typical
government servant to be on duty at that moment.
So, the first opportunity to issue an early warning is
forever gone.
Pallekele Seismological Station, of course, is
not the only point where this vital information gets
recorded. At 7:07 am, the resulting seismic signals
make the Hawaii-based Pacific Tsunami Warning
Center (PTWC) trigger an internal alarm that alerts
watchstanders located in different regions. At 7:10 am,
the PTWC issues another message to observatories
in the Pacific, with its preliminary earthquake
parameters.
At 7:14 am local time, the PTWC issues a bulletin
providing information on the earthquake, stating that
there is no tsunami threat to the Pacific nations that
participate in the Tsunami Warning System in the
Pacific (ITSU). India, Sri Lanka, and the Maldives
are not part of this Pacific-focussed system. At 8:04
am, the PTWC issues bulletin No. 2, revising the
earthquake magnitude to 8.5. That bulletin states that
there is no tsunami threat to the Pacific, but identifies
the possibility of a tsunami near the epicenter.
This means there is a time-gap of 23 minutes
before the first waves would eventually strike the east
coast of Sri Lanka. If there was to be an island-wide
radio broadcast of the warning, time could have well
been sufficient for local communities to vacate the
risky areas.
However, in the coastal areas of Sri Lanka there is
no warning so no one evacuates one’s house.
What happens afterwards is the greatest tragedy.
At 8.27 am, the first tsunami waves hit the
island. The first major town to be hit is Batticaloa, the
provincial capital of the Eastern Province, at 8.40 am.
Trincomalee, the port-city on the north-east coast, and
Hambantota, the town on the south-east coast, are
hit within a few minutes of each other, at 8.52 am and
8.55 am, respectively. Areas in the Jaffna peninsula
are under water by 9.00 am. At 9.15 Galle, the third
largest city in the country on the south-western tip of
Sri Lanka, is hit. Areas close to Colombo, on the west
coast, are hit between 9.20 and 9.30 am.
The undeniable fact is that there had been a nearly
30-minute difference between the time the towns in
the east costs and the ones in the west costs were first
hit. Statistics tell us that 37 out of every 100 persons
in Sri Lanka own telephones, almost 80% of the
households have radios, and 71% have televisions.
3
Still there were hardly any messages emanating
from the east coast to the west, about the impending
disaster. When the fishing communities in the villages

of the west coast see the 10-meter-high waves coming
at them, they have no idea that somebody could have
pre-warned them.
4
There are other unimaginable tragedies waiting
to happen.
The railway authorities realise that one of their
trains is moving down south, towards a risk prone
area. They attempt to call the railway stations en
route. The train is parked at the Ambalangoda railway
station, when the station master’s phone rings
constantly. Nobody answers it. Both the station master
and his deputy are busy supervising the unloading of
some goods from the train. By the time they receive
the message, the train had already left the station.
They do not have any way of issuing a warning, as the
engine drive does not have a mobile phone.
The train stops sometime later, in the middle
of a village that had already been hit by the first
waves. Those who are running for their lives assume
the train to be a shield against the waves. They are
wrong. The next waves hit the train, carrying it away
like a child’s toy. The railway tracks get crumpled like
a Möbius strip. If it can be called a railway accident,
this would have been the worst train accident the
world had ever witnessed.
5
It alone costs more then
2,500 lives. Perhaps many of those lives could have
saved if only the engine driver has been given a
mobile phone.
Is that the end of the story? Sadly, no.
One key sign of an approaching tsunami, it is
better acknowledged now, is the receding of water
along the shoreline, exposing areas that are normally
always submerged. It has been reported that on 24
December 2004, in some of the coastal areas the
water submerged for 1-2 km.
6
This had opened the
doors of a seemingly-miraculous new world for
spectators, in the area. None of them knew of the
danger that was about to come. So, when the waves
came later, they were not even on the shore where
they might have held a tree if they were lucky. They
were out there in the sea bed.
Many among the 40,000 who lost their lives
were spectators of this sort. Most of their bodies were
never recovered.
Now let me summarize what emerges from the
facts above.
1. The monitoring equipment did record the
tremors; but by the time someone noticed it, the
damage had already been done.
2. Warning messages were issued in time, and most
probably might have been available on the Net for
even more time. Unfortunately, that never reached
the ones who needed it most: the communities at
risk.
3. Even when we knew we are hit, we didn’t think it
necessary to communicate that information to the
rest.
4. We wanted to pass messages to the critical
individuals (like the engine drive of that ill-fated
train) who however did not have the necessary
equipment to receive such messages
5. We had no idea about the do’s and don’ts in
the face of a disaster, because nobody had ever
educated us on this. So we walked towards the
emptied seabed without ever thinking about the
impending disaster that was to come our way.
Do you see where the gaps are?
One, and an important one, was the issue of
communication. It had nothing to do with the
monitoring of the disaster itself. We had enough
indications. What we failed to do was to communicate
the right message to the right people, within the
required time-frame.
Two, the lack of awareness. Even if the message
had been passed to the community at the right time,
probably they would not have evacuated in time,
as they possibly could not have then foreseen the
magnitude of the damage to come. This is true for any
disaster that happens for the first time.
Unfortunately, this sad scenario is not just limited
to Sri Lanka. This is exactly what also happened in
India, Indonesia and Thailand. In all these countries,
costal communities faced the tsunami as a complete
surprise.

So what remedies one can suggest
so that when the next disaster happens
-- which may or may not be a tsunami
-- we do not see the same series of
events repeated? What exactly is the
role that the media can play?
Firstly, establishing disaster
warning channels is absolutely
essential and should take priority
among the tasks of any national
government: One cartoon widely distributed over the Net
in the tsunami aftermath portrayed two scenarios. On the
left panel, there were so many satellites, television stations
and dish antennas. That was the technology used to beam
the horrific images of the tragedy to the living rooms of the
West. On the right was completely blank. That was the
technology used to detect the tsunami and communicate
the much-needed warnings. Given the commercial nature
of the media and communication industries, it might be
too much for any developing country to expect a balance
between the left and right panels.
However, it might still not be too much for every
citizen to expect his or her government to have proper
disaster monitoring communication systems set in place.
After all, it is a question of life and death, a basic right
of any citizen of any country. What can take the priority
over that?
The below table shows some of the media channels that can be used for disaster communication, with their
relative strengths and weaknesses.
Secondly, detection
is critical, but without
communication, it serves no purpose: No need
to elaborate on this, since it is now obvious that what
matters is the strength of the weakest link. Failure of
communication channel somewhere in the middle -- or
perhaps even just an half-hour delay -- is equivalent to
having no warning systems at all. A warning delayed is a
warning denied.
7
Thirdly, when it comes to disaster warning,
it should not be a choice of one medium or
technology over another: The very reason why
there are different modes of communication is because
none of them are hundred percent perfect. Each has its
strengths and weaknesses. The appropriateness of every
channel depends on the environment where they are to
be applied. So, the least one expect is a competition of
modes and technologies. Depending upon the situation,
one should decide what combinations are the best.

Fourthly, disaster warning is everyone’s
business: Life for most of us would have been
easier had the government taken full charge of
disaster warnings. Unfortunately, the things do not
work that way. These are some of key stakeholders
and they have specific roles that they can play:
• The scientific community: Develop the early
warning systems based on their expertise, support
the design of scientific and systematic monitoring
and warning services and translate technical
information to layman’s language.
• National governments: Adopt policies and
frameworks that facilitate early warning, operate
Early Warning Systems, issue warnings for their
country in a timely and effective manner.
• Local governments: Analyse and store
critical knowledge of the hazards to which
the communities are exposed. Provide this
information to the national governments
• International bodies: Provide financial and
technical support for national early warning
activities and foster the exchange of data and
knowledge between individual countries.
• Regional institutions and organisations:
Provide specialized knowledge and advice in
support of national efforts, to develop or sustain
operational capabilities experienced by countries
that share a common geographical environment.
• Non-governmental organisations: Play
a critical role in raising awareness among
individuals and organizations involved in early
warning and in the implementation of early
warning systems, particularly at the community
level.
• The private sector: Play an essential role in
implementing the solutions, using their know-how
or donations (in-kind or cash) of goods or services,
especially for the communication, dissemination and
response elements of early warning.
• The media: It has to play an important role in
improving the disaster consciousness of the general
population, and disseminating early warnings. This
can be the critical link between the agency that offer
the warning and the recipients.
• Communities: These are central to people-oriented
early warning systems. Their input to system-design
and their ability to respond ultimately determines
the extent of risk associated with natural hazards.
Finally, technology matters but people
matter more: There is a school of thought that
suggests that technology is a panacea every problem
humankind faces, be that poverty, a lack of proper
healthcare, human rights violations or disasters. Let us
not fall into this trap.
Technology is important. The sole reason behind
the seemingly incredible advancements that have
happened in the field of human development is the
spurt in the growth of new technology. However
without people to handle it properly, the technology
per se can achieve little. What we can expect a
sophisticate earthquake detecting device to do, if there
are no human beings to take note what it indicates?
So, while giving technology its due position, let us
focus on the people-side of the problems.


For many weeks, Jantakarn Thep-Chuay -
- nicknamed Beam -– did not understand why her
father was not coming home. The eight-year-old girl,
in Takuapa in Thailand’s southern district of Phang
Nga, had last seen him go to work on the morning of 26
December 2004.
“On that Sunday, the day there was a wave, my dad
wore his tennis shoes,” she recalls as she gets into his
pair of sandals. “My dad didn’t have to do much work
-- he just walked around looking after workers.”
Beam’s father Sukaroak –- a construction
supervisor at a new beach resort in Khao Lak –- was
one of thousands of Thais and foreign tourists killed
when the Asian Tsunami hit without warning. His body
was never found.
For months, Beam would draw pictures of her
family. These, and family photos of happier times,
helped her to slowly come to terms with what
happened.
The first year was long and hard for the family
Sukaroak left behind: Beam, her two-year-old brother
Boom, and mother Sumontha, 28. The determined
young widow struggled to keep home fires burning -
– and to keep her troublesome in-laws at bay.
As if that were not enough, she also had to engage
assorted bureaucracies: even obtaining an official death
certificate for her late husband entailed much effort.
Just a few weeks after the disaster, the local
authorities approached Sumontha suggesting that
she gives away one or both her children for adoption.
Apparently a foreigner was interested. She said a firm ‘No’.
“Her dad wanted Beam to become an architect. He
was hoping for a day when he could build something she
draws,” says Sumontha. “If I am still alive, I want to raise
my own children. I am their mother. For better or worse,
I want to raise them myself.”
The Tsunami destroyed Beam’s school, but she
continued to attend a temporary school set up with local
and foreign help. Before the year ended, she moved to a
brand new ‘Tsunami School’ that the King of Thailand
built to guarantee education for all children affected by
the disaster.
Sumontha, Beam and Boom are three ordinary Asians
who have shown extraordinary courage, resilience and
resourcefulness as they coped with multiple challenges of
rebuilding their lives after the Tsunami. Theirs is one of
eight families that we followed throughout 2005, under
our empathetic communication initiative called Children
of Tsunami: Rebuilding the Future.
It was a multi-country, multi-media project
that tracked how ordinary Asians rebuilt their lives,

livelihoods and futures after one of the biggest
disasters in recent years. We documented on TV, video
and web the personal recovery stories of eight affected
families in India, Indonesia, Sri Lanka and Thailand
for a year after the disaster. Our many media products
-- distributed on broadcast, narrowcast and online
platforms -– inspired wide ranging public discussion
on disaster relief, recovery and rehabilitation. In that
process, we were also able to demonstrate that a more
engaged, respectful kind of journalism was possible
when covering post-disaster situations.
Children of Tsunami was conceived hurriedly in
the first week of January 2005. It was born out of our
collective outrage and frustration.
The aftermath of the Asian Tsunami was covered
exhaustively by the national and international media.
We at TVE Asia Pacific -- a regionally operating non-
profit organisation that uses television and video
to communicate development -- felt this coverage
focused too much on death and destruction, or on
survivors’ misery and suffering. Yes, there was plenty
of that in all the many locations affected, but there
were also many instances of extraordinary courage,
resilience and generosity under duress. These were
treated as ‘soft’ stories, filling air time in between main
news bulletins that were mostly about deaths or dollars.
And this saturation coverage lasted only for a few
days. Soon, journalists moved on to other stories, and
the tsunami as a news story started going down in the
news hierarchy.
Yet the story was far from over for those affected.
We looked for a way to keep up with the story. We
decided to document the gradual recovery process -
– and stay on with many evolving stories long after TV
news cameras had left the scene.
We realised that the Asian tsunami could be a ‘test’
for how information and communications technologies
(ICTs) can support humanitarian assistance and human
development. (The broader definition of ICTs includes
television and radio.)
We were further inspired by the words of Sir Arthur
C Clarke, inventor of the communications satellite, who
said shortly after the disaster: “Media need to move
beyond body counts and aid appeals to find lasting,
meaningful ways of supporting Asia’s recovery. The real
stories of survival and heroism are only just beginning.
Let network TV move on to the next big story. I am

confident that the cyber activists and committed local
journalists will keep us informed.”
It was this challenge that we took up with
Children of Tsunami.
We chose to cover the four countries that were
hardest hit: India, Indonesia, Sri Lanka and Thailand.
In each country, we found and commissioned a locally
based yet internationally experienced film-maker team
who would capture the recovery stories with empathy
and authenticity. With their help, we then identified
eight typical families –- two in each country -– who
were affected in one way or another. After obtaining
the families’ informed consent, our filming started in
February 2005.
We invited a child in each affected family to
guide us through the year, as our film crews returned
to them month after month (see Box). We felt that
working with children –- even though logistically
harder -– would enable us to tell this complex story
in a way that appeals not only to minds but also
hearts. In this sense, our story telling approach was
very different from the facts-laden documentaries
and other media products about the Tsunami and its
aftermath.
Although we stayed focused on the eight children,
we also covered their families and communities. The first
year saw some major relief and rebuilding efforts carried
out by governments, aid workers and NGOs. Trying to
personalise the multitude of statistics, aid pledges and
recovery plans, we asked how all this was impacting the
eight children, their own families and neighbours.
In doing so, we adopted a principle that Mahatma
Gandhi had suggested decades ago: find out how a
development effort reaches and touches the last man,
woman and child.
Our biggest challenge was not marshalling
information, but how we related to the eight survivor
families.
As journalists, we have been trained not to get
‘too attached’ to the people or subjects we cover
professionally, lest it affects our judgement and dilutes
our ‘objectivity’. When we brought together the four
production teams involved in Children of Tsunami for
our first (and only) production planning meeting, we all
resolved to follow this norm in our year-long coverage of
the families.
We also agreed not to reward our participating
families in cash or kind, as they were all participating
voluntarily with informed consent. And our teams were
briefed not to intervene in the aid or recovery efforts by
anyone.

But we soon found out that the ground reality was
different. As Asia’s longest year (2005) wore on, our
production teams found themselves becoming attached
to the families they were filming. Sometimes -- acting
purely as human beings, not journalists -- they simply
had to play good Samaritans:
• On some occasions, our teams found a survivor
family close to starvation and bought dry rations
or arranged for a cooked meal before any filming
commenced.
• At other times, when the children appeared restless
or aimless, our film teams gifted them a football, kite
or another inexpensive toy that later produced hours
of joy and cheer.
• In March 2005, our India film crew found Mala's
father seriously ill with a lung infection (triggered
by his near-drowning during the Tsunami) and his
family unable to seek medical attention. When the
crew rushed the sick man to a nearby government-
run hospital, doctors refused to admit or treat him --
due to his supposedly low caste! It was only when the
crew threatened to film the entire episode, and have
it broadcast that same day, that medical attention
was finally provided. Discarding all production plans,
our crew stayed with Mala’s family at the hospital
through the night and next day to ensure the doctors
gave her father the correct medical attention. The
family believes that the production team saved her
father’s life that day.
As commissioners and publishers of Children
of Tsunami stories, we had no problems with any
of these acts of human kindness. We far preferred
journalism with empathy to the cold detachment
that journalism schools and textbooks recommended
for such situations. (Incidentally, our media-
based documentation project did not seek to raise
any donations for specific individuals or families.
Occasional enquiries for help we received as a result of
the media exposure for participating families were duly
passed on to local charities best equipped to handle
them.)
Instead, we stayed focused on telling the recovery
stories and amplifying the voices of survivors. Our
year-long filming produced a range of outputs in a
variety of formats intended for different platforms and
audiences.
We told the story as we went along. Every month,
our four film teams produced a 5-minute video report

on each child and family. We uploaded these to a free,
public access website we built and placed at
www.childrenoftsunami.info. This website also carried
additional text, still photos and links that enabled
visitors to follow the personal stories as they evolved
through 2005.
At the end of 2005, distilling the best material from
one year’s worth of film footage, we produced two long
format documentaries, viz:
• Children of Tsunami: The Journey Continues (48
mins) captured the highlights and ‘lowlights’ of
our families’ first year following the disaster. This
was broadcast by TV channels across Asia on the
Tsunami’s first anniversary in December 2005,
and has since been screened at film festivals and
international conferences around the world.
• Children of Tsunami: No More Tears (25 mins)
was a shorter version we co-produced with the
Singapore-based regional broadcaster Channel News
Asia. This too had repeat broadcasts during the first
anniversary and afterwards.
Significantly, all material produced under
Children of Tsunami was distributed completely
free of license fees or royalty to broadcasters,
educational institutions and civil society groups. This
was consistent with the project’s non-commercial
character, with our national film crews donating their
services (billing only for logistics), and TV stations
across Asia assigning prime time broadcast slots
entirely for free. Many stations also versioned our
English language documentaries into local languages
at their cost. The website continues to archive all these
outputs for free public access.
Besides public dissemination through different
media platforms at regional and global level, Children
of Tsunami films were also taken back to the
participating families each month while the filming
was going on. This was part of the engagement we
wanted our film teams to maintain. The families saw
how their real life story was being told to the world,
and also how the other famailies were faring.
Children of Tsunami did not set out on a fact-
finding mission nor did it engage in hard core
investigative journalism. We just wanted to document
the recovery process of eight affected families over the
first year, helping amplify their voices and stories.
In that process, we derived some very interesting
insights and came across powerful personal
testimonies. Taken together, our eight case studies
offered an indication of the uneven progress made on
the road to tsunami recovery -– one paved with missed
opportunities, broken promises, false starts, donor
arrogance, government indifference and political
bickering. More encouragingly, we also found, at
individual levels, inspiring real life stories of survival,
resilience, courage and triumph.
Here are a few highlights – and lowlights – in the
first year of Children of Tsunami:
• What happened to the money? Individuals,
groups and governments that donated generously
expected that support to help the short-term
survival needs as well as long-term recovery needs.
While part of this money eventually found its
way to those in need, a good deal was dissipated,
wasted or pilfered along the way. Rigid government
bureaucracies, charity inefficiencies, local corruption
and favouritism – among other factors -- made a
mockery of donor’s good intentions. Within the
same country, we found discriminatory practices
that favoured one affected community over another
(see box on page 35).
• Governments of the people? Across the four
countries, there was wide-spread disillusionment
with local and central governments: affected people
felt their elected representatives had let them down.
Community and religious leaders became more
vocal as the year progressed. Some governments

acknowledged by the year’s end that much of the
aid was still entangled in red tape. Problems were
aggravated by draconian post-tsunami regulations
– such as Sri Lanka’s controversial ‘exclusion zone’
that banned all new buildings within 100 metres of
the shore (which was withdrawn a year later).
• Logo-delivery mechanisms? While the public
perception of NGOs, aid agencies and charities was
better, people were critical of inter-agency rivalries
and the humanitarian sector’s own rigidity and
inefficiency. Adding insult to injury was a ‘Tsunami
hit parade’ witnessed across affected Asia for weeks
after the disaster: heads and senior officials of UN
agencies, international charities and bilateral donors
toured the region – mainly to be photographed by
the media. These publicity stunts, and the intense
competition to stick agency logos on every single
item donated, didn’t endear these angels of mercy to
affected communities.
• Gone with the waves: One of the biggest hurdles
survivor families faced was the loss of tools, vessels
and structures with which they earned a living.
Many were self-employed, or ran small businesses.
Practically none came within social safety nets or
insurance schemes. Unaccustomed to living on
donations or government rations, and yet unable
to raise the capital to restart their livelihoods, most
surviving adults were frustrated and bitter. As the year
ended, half of our eight families had not bounced back
to pre-Tsunami economic activity levels; two were
almost destitute.
• Goodbye, school: Tens of thousands of Asian
children found their education disrupted -- including
some of our featured children. When waves destroyed
Theeban’s school in eastern Sri Lanka, he dropped
out and soon became an apprentice at a tractor
repairing garage. Mala’s school was intact, but her
family couldn’t afford to send her to school anymore.
Putri, Yenni and Beam had their schools damaged or
destroyed but their families managed to keep them in
temporary schools. Heshani and Selvam too continued
their schooling from temporary shelters. (At 16, Bao
had already dropped out of school before the disaster.)
• New roles for survivors: When families
were decimated, survivors found new roles and
responsibilities thrust upon them. Elder siblings were
suddenly bread-winners. Grandparents had to step in
to take care of grandchildren. And religious leaders
had to play counsellor to thousands of grieving or
traumatised people.
• Healing wounded minds: Even though the
mismanaged aid effort took care of some physical
needs of affected families, there was little external
support for their psychological needs. For these, some

turned to religion. Asia’s many cultural and religious
festivals – when they arrived in their annual cycles
– were low key affairs this year, but provided much
needed healing for surviving families. Still, few could
answer one question asked by many survivors: why
us?
• Salvation for sale? While religions helped many
people in their hour of need, other things were
happening in the name of religion. The Tsunami’s
aftermath attracted thousands of different groups to
affected areas. Among them were groups who came
offering Christianity as a “relief item”. Families in
distress were promised relief or recovery assistance
– if they converted. Two of our eight families came
across this phenomenon quite independently – in
places as far apart as India and Thailand. One family
(in India) accepted; the other (in Thailand) declined.
These and other findings were presented in the two
documentaries, supported by visuals and interviews.
Although our sample was very small, it
nevertheless unearthed or highlighted many
disparities in post-Tsunami recovery. By the time our
filming with the eight families ended in December
2005, only three of our eight families had recovered
to some degree of normalcy. The others were still
struggling to stay alive and stay together. The families
of Theeban (Sri Lanka), Mala (India) and Yenni
(Indonesia) were the worst off. Among them, Theeban
was to wander aimlessly for nearly two and half years
after the disaster before coming upon a fate worse
than the Tsunami (see box on page 36).
Children of Tsunami was the most demanding
media project that we personally and TVE Asia Pacific
institutionally have embarked upon. This project
underlined the pivotal role of communication in post-

disaster situations, and showed how empathetic media
coverage of disaster survivors can be accomplished
while still respecting their communication rights and
human dignity.
1
Many players engaged in recovery support spoke
or wrote, sometimes passionately, about ‘Tsunami
victims’ (a phrase we carefully avoided). In practice,
however, few of them bothered to actually talk with,
or listen to, the very people they were trying to help.
In many cases, the affected were simply told how they
should pick up their shattered lives and continue.
It is this major communication vacuum that we
tried to fill in our small way. Our efforts resonated
with a large number of community-based groups and
local NGOs, who themselves had been sidelined in the
‘Great Tsunami Aid Rush’ which brought in bigger
players who were new to the local realities.
Beyond its material production and dissemination
activities, the Children of Tsunami process served
unmet, important communication needs in the post-

tsunami recovery of affected countries, communities
and families. The authentic, sincere testimony of the
survivor families was often an eye-opener for policy-
makers, diplomats and relief workers, many of who
were once or twice removed from the actual ground
realities.
However, not everyone was convinced of the value
of such communication. One senior aid official asked
us how many houses could have been built using the
(modest) funds we were spending on our filming.
This indicated a fundamental lack of understanding
of the many roles of communication before,
during and after disasters. It is not just a matter of
reporting casualties, displacement and relief needs.
It goes beyond the publicity for individual agencies
involved in disaster management or relief provision.
Communicating disasters includes all these -– plus
giving ample opportunity for the directly affected
to express their views, even when some of it can be
critical of the status quo.



I will remember 3 March 2007 with sadness.
That day, four gunmen murdered the teenager
we had tracked in eastern Sri Lanka for the
documentary, Children of Tsunami – No More
Tears. Thillainayagam Theeban was gunned down
in front of his grandmother in a tin shed in a
temporary shelter in Karaitivu. He had been living
there after the Tsunami wrecked his home and killed
his mother and baby brother.
A child’s murder outrages us. As a sense-maker,
I ask the old question. Why do bad things happen
to innocent people who have already suffered so
much? As a journalist, I learn to move on. I get a
unique vantage point on some of the world’s most
shattering events as a television news editor with
a regional network. The images are indelible. But
when a catastrophe hits, no task is more important
than to impart the news fast, accurately and fairly.
In the crush of facts, it is easy to overlook
stories on the margins of the breathless headlines.
Stories on disaster boil down essentially to details
about individuals and communities. The real stories
happen to real people on the side stream. Children
of Tsunami enabled quiet, powerful story-telling
that is not explosive enough for the mainstream
media. It turned the lens on small people to call
attention to big issues that demand humane
solutions. It returned story-telling to the first force
of knowing the world – the image.
Despite efforts to change the depiction of
natural disasters, many media reports still portray
a patronising view. Death and destruction conjure
to injure helpless victims before heroic saviours
arrive at catastrophe territory. Cheap shots and
clichés assault you in deadline-driven copy. Body
counts and quickness of death distinguish the
standard disaster-news-template. For human
interest, look for the “higher hand” thing, like the
last church, temple or mosque left standing. For
an uplifting angle, find a miracle survivor, like an
infant “snatched from the jaws of death.” Throw
in a villager or politician to blame government
unprepared-ness.
In making documentaries, I remain astute
to the human experience. Reality is to be found
by focusing on internal human processes and
movements. The narrative approach strikes
an emotional chord elusive to other forms of
journalism. It breathes life into the five ‘W’s of the
inverted pyramid of traditional journalism, which
arranges who, what, where, when and why from the
most important to the least important.
The Children of Tsunami project required the
film-makers to immerse in local detail to create
a meaningful larger picture. Out of the accounts
drawn from four countries with diverse cultures,
faiths and geography emerged themes of grace in
grief, courage in catastrophe and faith in the future.
The children’s testimonies showed remarkable
recall for detail. The eye of the camera, unflinching
yet intimate, invited them to gather strength from
being heard and understood (see box).
Ours perhaps is the most hopeful and the
most fearful of eras. Blogs, podcasts, videophones
and digital cameras have expanded the space and
means available for covering the public interest.
Weeks after the Asian Tsunami disaster, the
Internet supplanted television as a video platform
in disseminating information. Amateur videos
shot at ground zero helped the world to experience
a disaster in ways not possible just a decade ago.
If the Tsunami taught us a lesson in humility, it
also tested our humanity. This equal-opportunity
catastrophe did not discriminate. It swept away
everyone and everything in its path. It orphaned a
generation in Asia.

Theeban escaped the killer waves but not his
human killers. If his life and the tens of thousands of
faceless people who died in the tsunami should count
for something, we owe it to our children and ourselves
to tell their stories. Children of Tsunami – No More
Tears was a baby step on a rough road to ensure that
this modern tragedy of almost biblical proportions
does not pass without inquiry and memorialisation.


Indonesian television journalist Dendy
Montgomery saw 10-metre tall, black colour waves of
the Asian Tsunami kill thousands of people and cause
massive property damage in his homeland of Aceh.
Two and a half years after the disaster, he feels
waves of forgetfulness are compounding the tragedy.
The western coastal areas of Aceh, on the northern
tip of Sumatra island, were among the hardest hit
by the tsunami on 26 December 2004. According to
estimates, around 160,000 people were killed in Aceh
and 500,000 were left homeless.
On that fateful day, Montgomery and his
photographer wife Nur Raihan Lubis saw the waters
engulf areas near the majestic Grand Mosque
landmark, saved others by carrying them away in their
old jeep, and narrowly missed death.
“We lost at least 50 relatives (from our joint
family),” Montgomery said in an interview conducted
in Bangkok.
“(After that) I lost my sense of reporting for one
month,” Montgomery explains. “Reuters (with whom
he has been a TV stringer) wanted to give me a Betacam
(camera). But I’m just thinking, can I just take a break
for awhile. Everybody and everything appeared the
same to me. There were broken pieces... and dead
bodies. And I was a tsunami victim myself,” he said.
For six months after the disaster, the epicentre of
the massive Indian Ocean tsunami of 2004 remained
in the news.
“But after that, I don’t know. We didn’t have
(dramatic pictures) like broken homes. So (editors)
probably felt it was not a ‘sexy’ story anymore,” says
a bewildered Montgomery, named after the famous
American general, who had impressed his grandfather,
himself a military man.
When the tsunami’s first anniversary came up,
reporting took a spurt. Then it slowed down again. It
was a similar story with the second anniversary.
“You should follow your heart. Journalists from
elsewhere come to (this northern tip of the Sumatra
island) to do with their news director wants, not to
report what’s happening in the field,” he says.
Montgomery says he slowly got back to the
camera, when he got a chance to do long-term work
on the lives of tsunami survivors. That was when
he became involved in the Indonesian component
of Children of Tsunami – a regional media project
that tracked the recovery stories of tsunami affected
families in India, Indonesia, Sri Lanka and Thailand.
Montgomery served as cameraman and his wife
contributed as researcher for the Indonesia stories,
which tracked the recovery struggles of two Tsunami
affected girls -- Putri, 8, and Yenni, 15.
“It was like being born again. After months, I
began thinking about getting a good picture,” he
recalls.
He says the conflict in Aceh, earlier known for
its separatist rebel movement fighting for greater

autonomy from Indonesia, is also not viewed as “sexy
anymore” in newsrooms.
“Sometimes journalists ask the military to shoot
from their tank, and then report (on TV) as if they are
in the heat of a battle,” says he.
“Some ask me, ‘Hey Dendi, where can we find
good gun-fighting?’ So I tell them, why do you want
to find something like this? Don’t break my heart. I’m
Achenese. Why would like gunfighting? Just for your
audience? Or your TV station?” he adds.
Aceh has substantial natural resources, including
oil and gas -- some estimates put Aceh gas reserves as
being the largest in the world. “We’ve got wealth, but
no development,” Montgomery puts it.
The Kingdom of Aceh was established initially as a
small Islamic kingdom in the 12th century AD. During
its golden era, its territory and political influence
expanded as far as Satun in southern Thailand, Johor
in Malay Peninsula, and Siak in what is today Riau
province.
Its capital, Banda Aceh, gets the first part of its
name from the Persian, meaning ‘port’ or ‘haven’.
“It’s not even a true war (in Aceh). But we can find
a victim everyday,” says Montgomery. “It’s easy to kill
people. Once they are dead, you
can claim they are from the Free
Aceh Movement or from the
military, depends which side
you’re on.”
This separatist battle began
in 1998, but flared up in 2001.
But on a more personal
note, Montgomery’s personal
loss is that of his gear, gone
with the tsunami waves. “If
I need to do a production,
I need to rent a camera,
tripod, mike-boom... and pay
approximately $150 per day
for that,” he says.



It was many years ago that I met that woman
in Shondeep. It was after the cyclone in Bangladesh
in 1991. Our helicopter had landed in the damaged
airstrip of Patenga airport in Chittagong. There had
been no fire, so why were the leaves all charred? What
had happened on that fateful night of 29 April?
My questions to the ‘experts’ resulted in the
standard response. The NGO workers told me of the
bags of wheat they’d given out. The engineers talked of
the torque of the wind. The government officers spoke
of the funds they had allocated.
Then the woman spoke. In a quiet but controlled
voice she recounted, ‘The land became the sea and the
sea became a wave’.
It took those words, for me the photographer, to
see what had happened that night.
The Tsunami had come and gone. While I had felt
the pain of the Tsunami victims and their survivors,
the predominant media coverage of western tourists
and western ‘experts’ had angered me. As an aid
worker and later a photographer after the Tsunami
in Sri Lanka, I could relate to the resilience of the
victims, but the aid efforts had changed.
There were many more ‘experts’ in the fray
and I could see how the media and other major
players determined how things panned out. I had
arrived after the event. In Trincomalee, the placid
water of the ancient tanks gave no sense of the
horror on Boxing Day. I then went to Telwatta,
on the southern coast, where the train Samudra
Devi (‘Goddess of the Sea’) had been devoured by
the wave. Where the land had become the sea.
Shanika, the little girl I’d tried to photograph
in the remains of her home, was terrified of the
sea. She had lost her twin sister, her two other
sisters and her mother to the waters. Priantha,
her father, had taken his family to the train for
safety, and had watched in horror as the sea
moved in.
Shanika knew the sea was not to be trusted.
She had been with her aunt, and had only heard
what had happened. Had she seen the waves?
Had she felt the fury? I never found out, but we
made friends. The digital camera made it easy
to share pictures and we photographed each
other and approached the sea together. And she
was telling me to be careful. We spoke different
languages, but I wanted to know what she felt
about the sea. That night after dusk, I went back
to the edge of the water, and in that muted light, I
tried to see the things Shanika had feared. Where
the sea had become a giant wave.

children we had gone out singing songs, and collecting
blankets, whenever a disaster struck. I wanted to
go out to Pakistan, but it was different this time.
One needed visas, letters of invitation and official
permission. The right time to be there, and capture the
unfolding story, came and went. I decided to wait.
But as the media predictably moved on, and the
people outside affected areas gradually forgot the
disaster, the pain gnawed inside of me. As the winter
drew near, I worried about what might be happening.
My friends in CONCERN, an NGO I had worked for
before, were already out there and I decided to join
them. Arriving in Islamabad in the early hours of
one morning in December 2006, I soon headed off to
Muzaffarabad.
This time the waves were different. Entire
mountainsides had flowed like liquid, crushing all
in their path. Trucks were still clearing winding
pathways, blocked by massive landslides.
I was nervous as I went through the long tunnel
that was the gateway to Azad Kashmir. Tents dotted
either side of the roads, but even amidst the rubble
and despair, life was going on. Children were playing
with whatever they could find. A teacher was teaching
Yet, exactly a year earlier on 26 December 2003,
and almost to the hour, nature had also reminded us
of her presence. The historic city of Bam, in Iran, had
been all but reduced to rubble. The clay bricks, the
domed rooftops, and the fact that people were at home
sleeping, all led to the huge loss of life. With no light
and no electricity, the few that were living could do
little to retrieve the dying.
Iran is no stranger to earthquakes. Another
curious cycle of roughly ten years separates the
devastating quakes that have rocked this land. I wasn’t
there, but my photographer friends had decided that
we would not be allowed to forget this calamity. Over
a period of months, they documented the misery, the
valour, the strength and the fighting spirit of those
who survived and remained but refused to give in.
The witnesses of our time have ensured that we on
the sidelines also bear witness. We later exhibited our
work together. Trying to pass on nature’s message.
8 October 2005. Breaking out from the cyclic
order of the previous disasters, the quake in Kashmir
took on a different form. News filtered through slowly.
As the death figures rose, I remembered how as

her class with a blackboard under the open sky.
Moving their tables on to the road, a restaurant was
serving customers.
A solitary telephone, on a rickety table, open to
the wind and other elements, was the most popular
amenity. People desperately sought news of their loved
ones.
It was Amjad, the driver, who brought it home as
we approached Ballakot. He simply said, “This was a
city. Now it’s a graveyard.”
The winter was already setting in when we met a
family in a remote mountain near Neelam. Fatema’s
husband had been crushed by their falling roof. Her
mother in law had been hurled below, survived the
fall, but died of a heart attack when she heard of her
son’s death. They had not come across the army,
government officials or NGOs, but as in Muzaffarabad,
they were just getting on with their lives. Their top
priority was to rebuild their homes before the snow
closed in.
The response by ordinary people was
overwhelming. Winter came and went. Many survived
the bitter chill, but months later, and nearly a year
on, much of the talked-about reconstruction had not
happened. The pledges seemed to have been forgotten.
I decided to return. I had worked hurriedly the
first time, and felt there were many personal stories
that needed to be recorded. Nearly a year after the
Kashmir quake, I went back.
On the first occasion, I slept in a tent in the
garden of the CONCERN office. This time I stayed
indoor. The office couch became my bed. But nearly
a year on, tents were still where most people lived.
The after tremors still shook the homes, and even
those who had moved back to their houses lived in
fear. They would move out to tents at night. They
didn’t trust themselves enough to wake up in time
and move out in case there was another quake
during the night.
As we went through the ravaged land, we
found people who had suffered many times over.
Shabbir and Razia had taken shelter in a tent after
their house was destroyed. Their temporary home
was washed away by a flash flood, one of the many
after effects of the earthquake. They lost everything
that they salvaged after the quake, and some Rs.
17,000 (US$ 282 approx.) that remained of the
compensation from government. And they now had
a new-born baby to look after.

We came across tender love stories, as that of
Muhammed Saleem Khan, who despite his own
injuries, pushed his unconscious wife Rubina on
a home-made stretcher for two days to the Abbas
Hospital in Muzaffarabad. Muhammed looked after
the children and doted on Rubina, but she was sad.
The children had become close to the father and she
herself, paralysed from the waist down and unable to
look after them, felt the children were moving away
from her.
Safdar Hussain was buried under stones for
four days and thought he would die. Having lost his
wife and children to the earthquake, he wept for his
mother. Unable to hold the pain, his mind had taken
shelter elsewhere.
But Fazila Bibi had a different story to tell. “Before
the earthquake we were happy, healthy people,” she
said, “the sort of people who gave alms to beggars.
Now we have nothing, and we must do with nothing,
but we are stronger people.”
Fazila and her family, confined to a tent in
Jalalabad Park in Muzaffarabad, waited for things to
get better. Waited with quiet strength.
Cluster bombs, warheads, bombs that dig deep
before exploding, compete with burning oil wells, toxic
spills and nuclear dumping, to shake our fragile earth.
Rampant consumer cultures arrogantly shun treaties
to curb our destructive habits. In a globalised world
where material and human world resources are fodder
for exploitation by giant nations and multinational
companies, nature in its fury reminds us that our lives
are entwined.
In the ruins of Telawata, where the fateful train
disaster had taken place, I came across a family that
had gathered in the wreckage of their home. I wanted
to ask them their stories, find out what they had seen,
but stopped when I saw them pick up the family
album. They sat amidst the rubble and laughed as they
turned page after page.
I had seen it before. As people rummaged through
the ruins of their homes, the first thing they searched
for was photographs. Years earlier at a disaster closer
to home, I had photographed a group of children
amidst the floods of 1988. The children insisted
on being photographed. As I pressed the shutter,
I realised that the boy in the middle was blind. He
would never see the photograph he was proudly posing
for. Why was it so important for the blind boy to be
photographed?
Though my entry into photography had been
through a happy accident, my choice of becoming a
photographer had been a very conscious one. Having
felt the power of the image I recognised its ability
to move people. The immediacy of an iconic image,
its ability to engage with the viewer, its intimacy,
the universality of its language, means it is at once a
language of the masses, but also the key that can open
doors.
For both the gatekeepers and the public, the image
has a visceral quality that is both raw and delicate.
It can move people to laughter and to tears and can
touch people at many levels. The iconic image lingers,
long after the moment has gone. We are the witnesses
of our times and the historians of our ages. We are the
collective memories of our communities.
For that blind boy in Bangladesh and for the
many who face human suffering but may otherwise be
forgotten, the photograph prevents them from being
reduced to numbers. It brings back humanity in our
lives.


A disaster, or a conflict, can spell an abrupt halt to
everything we know and live with. The sea turns into
a demon, the earth devours villages, neighbours turn
into killers. A photographer freezes these dramatic
moments and showcases them to the world. These
images generate shock, information, compassion,
awareness, policy changes, mass action (as in the US
during the Vietnam war) and even entertainment,
in a perverted sense. It takes a while to get the clock
ticking again. If the cameras stay back, as it only rarely
happens, then they can record the budding of life once
again, moment by precious moment.
In this chapter we explore the challenges of
disaster-linked still photography from a media
professional’s perspective. It argues that disaster
photography needs to break away from the constraints
of time and space. There is work to be done – both
before the clock stops, and after it restarts.
By the very nature of disaster, it is the sheer drama
and scale of the event that attract media photographers.
They look for shots that sum up ‘the drama, spirit and
courage in the face of a disasters’, as Thomas E Franklin
said about his famous still of the flag raising at Ground
Zero on 9/11.
1
That was a ‘decisive moment’ as the
legendary French photographer Henri Cartier-Bresson
would have called.
It is all about being at the right place at the right
time, when history happens. This is the essence of
good field reporting using any medium – text, sound
or visuals. A discerning photographer can combine
this classic time and space formula with his or her
heart, head and hand to produce lasting memories.
Closer home, the Indian Ocean tsunami produced
a set of unforgettable images.
Perhaps the most telling one about the sorrow
of this tragedy was a picture taken by the Reuters
photographer Arko Datta, showing a woman lying on
sandy ground, mourning a dead relative. It became
the World Press Photo of the year 2005. One of the
jury members called it “graphic, historical and starkly
emotional.”
2
In fact, this photograph’s power lies in its
understatement, the respect shown to the subject in
keeping the bloated body beyond the frame, showing
only the hand (see box for interview).
At the same time we also saw a flood of images,
rather less respectful – mountains of bodies,
bulldozers burying them en masse, bawling relatives...
The boundary between reporting and disaster
pornography often became very thin and contested.
How much human suffering can actually be shown
visually in the media depends on where the disaster or
humanitarian tragedy occurs.
An unwritten rule of thumb seems to be that the
poorer a region is, the more graphic the international
media’s disaster coverage would be. Few dead bodies
were shown in the visual media coverage after the 9/11
attacks in the United States. But the emaciated, naked
bodies are staple for reporting on African famines while
piles of dead bodies are routinely and explicitly shown
in the aftermath of earthquakes or floods in other parts
of the developing world.
The presence of cameras at the wrong spot aimed at
a wrong angle is bad enough, but worse is their absence
when people need it the most: after the last aid van has
departed. The cameras vanished from the scene once
the drama was over for the tsunami. The media interest
waned and the assignment charts got filled with election
campaigns, corporate results, celebrity lifestyles,
wildlife and assorted beauty pageants.
And we had our fair share of disasters in the Indian
subcontinent. When the tsunami-affected people were
rebuilding their lives, living in hot, humid temporary
shelters in all the affected countries, press cameras
were often not there to tell the story to the world. If
the international media played its role as the witness,
thousands would not have suffered in shelters dubbed
as shoeboxes, saunas and ovens across southern Asia.
Fires and floods would not have displaced many of these
people again and again. In the suburbs of the South
Indian city of Chennai, racketeers thriving on an organ
trade would not have approached them with disgusting
offers.
Still, people showed their resilience and survived
with dignity. They resold boats that did not fit their
fishing patterns -- sometimes back to the aid agencies
themselves. They also exchanged extra blankets
for saris. They insisted that selective, piecemeal,
discriminatory charity would not work. Cameras were
just not there to capture small acts of courage in the face
of a disaster that seemed to have no end.
Across the region, the newfound peace in conflict-
striken northern Sumatra tip of Aceh in Indonesia, and
that reached amidst disasters recovery and the broken
ceasefire in Sri Lanka, were news events for the world.
But the visual representation of these events in the
international mainstream media was predominated
by guns – up or down in accordance with the story
– and politicians and commanders shaking hands and

smiling before the flashbulbs. It was not very easy to
find pictures of people rebuilding their lives after the
tsunami in Aceh two years since the disaster. And the
Trincomalee (Sri Lanka) fisherman who had to flee his
rebuilt house amid crossfire between the militants and
the military did not find a camera to tell his tale.
The renewed conflict in Sri Lanka sent over
16,000 new refugees to India. Their clandestine
journey across the choppy Palk Straits in overcrowded
small fishing boats, often at night, is perilous and
dramatic by any count. At least 18 people died in
capsizes and accidents in 2006, many were stranded
in the shoals that make the Adam’s Bridge. But when
did you ever see a striking ‘boat people’ picture?
Committed photojournalism involves getting one’s
feet wet. It requires resource support, sound editorial
decisions and, above all, bold photographers. Even all
these may not work if there is no media interest in the
plight of a set of marginal people. Media memory is
indeed short.
The very life of the media lies in its ephemeral
nature. It is all about here-and-now happenings.
This concern with ephemera is in fact the bane of the
media. We, reporters, tend to switch off our senses
to what goes on then and there. Still, persistence of
memory, some long-distance telephone calls and a
little bit of imagination might help a text reporter
to reconstruct a remote event and connect it to the
present. But for a photographer, life revolves around
here-and-now happenings. For a follow-up, she or
he will have to take a flight and land on the spot and
search diligently for the actors of the drama long
after the curtains are down. Or the editor may have to
commission somebody closer there.
Such time and resources are seldom spent by
media houses on development stories. At the same
time, the local media that can actually cover processes
on ground fail to create enough momentum so that
national, regional and international media get to
notice what is going on at the ground level. Getting
wide coverage of local issues like disaster rebuilding
is like the making of an avalanche. It has to roll on to
gain size and momentum.
Humanitarian workers argue that it is important
to have visual coverage at all phases of disasters.
While disaster images generate compassion and
policy interest, the follow-up coverage is essential to
keep-up the interest and to ensure transparency and
accountability.
“Photographs offer a good a reality check,” says
Dr Unnikrishnan PV, an emergencies and conflicts
advisor for ActionAid International. “They can alert
the humanitarian and the government system and
help initiate action.” This globetrotter medic advises
photographers to go beyond the roadsides and

highways, to the remote corners where the real story
lies, and witness the resilience of people.
Walking an extra mile and getting closer to people
always produce good pictures. As the famous conflict
photographer James Nachtwey says about his style,
a photographer has to operate in the same intimate
space that the subjects inhabit.
3
While dealing with
people caught up in disasters and conflict, this
closeness matters. It blunts the predatory edge of the
camera. The photographer becomes a visitor, rather
than a nosey intruder. Once the photographer knows
the first name of the person she or he is shooting, it
becomes a bit difficult to be offensive with the camera.
The Dutch photographer Peter van der Houwen,
who published a book and held an exhibition titled
‘Resilience’, on people recovering from the tsunami
across Asia, shares Nachtwey’s view. “The challenge
is getting closer to people,” he would often say. He
befriended his subjects with Polaroid prints and small
talk -- and sometimes serious debates -- before setting
up his large-format analogue cameras.
This relaxed style is an anti-thesis to the shoot-
and-scoot dictum of the digital era – a departure
from the remote, or rather removed, telephoto-mode
operation. A photographer can be detached, but not
wholly cut-off, from the people suffering when he or
she is covering a disaster, or its aftermath.
If the concern for one’s fellow-being is an
important factor of photography, then it can get
translated into some pre-emptive coverage of would-be
disasters. Those living perilously close to flood-prone
rivers, lightning-speed highways and storm-exposed
coasts can become subjects of futuristic news. For many
of these subjects, the clock is still ticking and the world
does not know or care about the risks they are exposed to.
Photography, like text-based reporting, can have a
prophetic role built, in the sense that it can predict and
depict trends.
The media agenda cannot be set from the field
alone. There are issues of power dynamics, economic
constraints, editorial taste and political imperatives
that influence media choices. Still, a strong storyline
and a promise of stunning visuals coming from a
photographer’s end would be irresistible for any
newsroom.
One way to promote better visual representation
of disasters and conflict, and also of the people caught
up in them, would be to empower photographers.
They should be able to make their own storylines,
charting out their own assignments. Some of the
training sessions of the World Press Photo are aimed
at developing better storylines. Such a trend has yet to
catch up in the Asian media.
Besides, the mainstream media in South Asia has
yet to experiment with the photo possibilities offered by
the digital technology and new age design and the use of
multimedia. It requires quite a number of operational
changes in the tradition-bound newsrooms and dark-
rooms. Most of the editors in the region are text-driven,
and all over the world too they have a background in
text reporting or editing. So changes also need to reach
the top.
The way photographs are used can be innovative and
quite effective. There is a trend of publishing a series of
photographs in a series structured as if in a movie and
telling the tale -- sometimes followed up by sound, video
and multimedia clips in a web version. Such innovations
can have a tremendous influence on humanitarian news
coverage that often gets very little attention.
Meanwhile, it may be worthwhile for Asian
photographers to find opportunities to see the work
of one another and to learn about their neighbouring
countries.
Disasters that have recently hit the continent -- like
the tsunami, the Kashmir earthquake and some floods
in the sub-Himalayan region -- did not respect national
boundaries. There is no likelihood that future events,
especially the climate-change related disasters, would
be restricted to specific countries. There have been

attempts, with varying degrees of success, in dealing
with disasters in a cross-border manner. Photography
too should think and move beyond political borders.
In this age of the Internet and instant
transmission of images, there is a good case for
photographers, especially those covering disasters and
other emergencies, to work and learn beyond borders
and pool their work.
While this chapter was being written, in July
2007, scientists from across the world were meeting in
Bangalore, southern India, probing the secrets of the
monsoon -- learning how the currents of equatorial
Pacific and the winds of northern Atlantic influence
this pan-Asian phenomenon. Such a photogenic
and life-giving, yet hazard-prone, happening like
the monsoon is a good starting point for Asian
photographers to break the barriers of time and space.


While doing a report on media perceptions
of disasters in 1999, I interviewed senior editors,
journalists and columnists and asked how they look at
disasters. I wanted to know what role they thought the
media could play in reducing disaster-related risk via the
domain of reporting. One senior editor of an English-
language daily newspaper responded: “What does the
media have to do with disasters, except to report on
it after it has occurred? For us [the media] disaster is
always a front-page story, anyway.”
These reflections now hit my memory and remind
me a folkloric narrative on floods, and how these were
understood in the past in my country, Pakistan, and
probably elsewhere too. This stands in sharp contrast to
the understanding of the editor we encountered.
“Kang aye aiy way loko kang aiye aiy” (this could
be literally translated as “the flood has come o folks, the
flood has come”) is a folkloric narrative in the Punjabi
language, which I have been hearing from my childhood.
It comes from my village, situated in close proximity to
the crucial river Chenab.
In the past, floods were not just bad news. As the
above comment suggests, this narrative goes beyond a
mere mourning of flood-induced loss in a risk-prone local
geography.
At certain points, it appears to be a cultural satire
and social commentary on locally embedded causes,
the differential impacts and discrimination witnessed
in a disaster like a flood. It’s a traditional but critical
articulation of seeing disasters differently -- by not treating
it narrowly as an ecological event or a stereotypical ‘fury of
God’. Rather, it’s a way of unfolding the causal relationship
and social interaction of floods as an ongoing ‘process’.
Shamra Mussalli, one of the performers of this
narrative, starts by breathlessly following the flood waters.
He takes his listeners, through this narrative, to a ride
along areas and communities of once-wild Chenab river in
Punjab. Punjab straddles the region falling across Pakistan
and India and is a place with a long history and rich
cultural heritage.
It has been suggested that the Chenab has a similar
space in the consciousness of the people of the Punjab
as, say, the Rhine holds for the Germans, or the Danube
for the Austrians and the Hungarians. It is the iconic
river around which quite some amount of Punjabi
consciousness revolves.

But back to Mussalli’s work. His poem captures
the flood waves gushing into the adjoining rural and
urban localities, and finally ends with the flood waters
receding back to the riverbed. I find this piece as an
irresistible example of an oral ‘reportorial’ comment
or understanding of what the floods meant in the area.
The longitudinal lens through which this folklore looks
at floods is what, arguably, is missing from the today’s
corporate-driven media –- particularly when it comes to
reports on recurring disasters.
Media, arguably, tend to be the victim as well as the
promoter of hegemonic ideologies, popular prejudice
and social stereotypes. Like rest of the events happening
everyday in our social milieu, the media largely looks at
disaster as an ‘event’, and at the best treats it as a hard
news.
There is a glaring similarity between the government
and media in the way both deal with disasters. A
quick review of the disaster management policies of
South Asian governments would reveal that the policy
emphasis of the governments in the region remain post-
hoc, focusing on emergency management and relief
distribution. Wittingly or otherwise, the dominant media
pattern follows suit when it comes to disaster reporting.
This has happened particularly in recent mega
disasters brought about by the Indian Ocean tsunami
in December 2004 and the Himalayan earthquake in
October 2005. There was a rush of camera crews to
capture the melodramatic content of the disasters in
the first few hours and days; but there was little or no
news once the impacts of tides and tremors became
‘stale’. Though the survivors were still grappling with
the nightmares wrought by those fateful moments of
the tsunami and the earthquake, the media was simply
not around, eager or forthcoming to follow up the story.
Instead, they were all competing with each other to break
at the time of the disaster itself.
Swapan Dasgupta, then the deputy editor of India
Today, argued disaster reporting in India as having
traditionally followed a formula: “First there are the
gruesome horror stories, followed by accusations that the
government willfully connived in the disaster, followed
by the stories of how official machinery is insensitive
to the sufferings, followed by the alarmist fears of
epidemics and, finally, the expose of the wholesale loot of
relief material.”

Needless to say, such a focus does make a good
story for practicing journalists; but there are other
points which could make ‘disaster’ a story before it
has occurred. The question, however, lies in how we
perceive and understand disaster as a concept and as
an event.
Recent disaster studies have differentiated
between a ‘hazard’ and a ‘disaster’.
These studies maintain that a hazard is a natural
event but a disaster is not. The South Asia Disaster
Report 2005 suggests that “a disaster is the dialectical
upshot of development failures and socio-economic
imbalances manifested in the built- and natural
environment.” The report criticises the ‘dominant
perspective’ which believes that disaster is an interim
intermission that can be efficiently reversed with
emergency interventions largely based on rescue and
relief.
This is a stereotyped understanding of disaster,
which rules the imagination of state managers and
is being upheld by media in general. Yet, it has to be
questioned.
Nothing short of a paradigm shift is needed if one
is to get an alternative perspective on disasters: a shift
from emergency management to risk management.
This perspective suggests understanding,
investigating and exploring the social dimensions
of disaster. It involves focusing on the process of
ongoing development planning, state governance and
social organization of at-risk areas and communities.
A disaster event and its impact needs to be located
through a longitudinal lens as what makes some
communities and areas more vulnerable to disasters
and how disaster could change or transform the social
relationship at the country, community and household
level.
Broadly speaking, disasters can be divided into
two categories: slow onset and sudden onset disasters.
A cursory look at the media treatment of disasters
would suggest that sudden and macro disasters catch
media attention more prominently then the slow and
micro-scale disasters. One possible reason of this
trend strongly visible in the media can be seen in the
‘shock value’ of sudden and macro disasters. Micro
and slow onset disasters largely remain ‘missing’ or
‘invisible’ in media analysis and hard-sell stories.
Drought, for example, may not be as ‘sexy’ a story as
famine; despite the fact that we all know fully-well
that drought leads to famine.
Let’s look at another example. The consolidated
data of disaster-related deaths in Nepal covering
32 years (1971 - 2003) reveals that epidemic was
the cause of 60% of deaths, compared with 16%
from landslides, 11% from floods, four percent from
earthquake, three percent from thunderstorms and
six percent stemming from others causes. Similarly,
in the eastern Indian state of Orrisa, epidemics were
recorded to be one of the greatest causes of deaths.
A comparative analysis of data for 2005 reveals
that more people were killed in epidemics (748) than

with the overall development policy, planning and
implementation in Asian countries. It is pertinent to
note that these mega development projects are being
persued by national governments; and loans for these
projects are solicited from international financial
institutions (IFIs) on extravagent commercial interest
rates. Closer investigations have revealed, particularly
in the case LBOD (as mentioned above), that these IFI-
financed mega projects are causing disasters in terms of
flooding, displacement and erosion of livelihood assets
of vulnerable communities of the region.
A disaster cycle can be divided into five phases: pre-
disaster; immediately post-disaster; short term relief;
recovery; and rehabilitation. Media have specific roles
to play in all these phases. Informing, educating and
influencing public opinion and policy towards disaster
risk reduction can be some untapped entry points for
the media in relation to disaster reporting.
For instance, in the pre-disaster phase of slow-
onset disasters, the media can bring the potential
risk into the public attention and highlight imminent
damages. In sudden-onset disasters, it can disseminate
preparedness information and send warnings to the
threatened.
In post-disaster situations stemming from slow-
onset disasters, the media can inform decision makers
about the concerns and needs of affected people and,
inversely, can inform the people about the government’s
policies and decisions. It assumes the role of tracking,
oversight and monitoring the relief process and can also
provide relief information to the people.
In post-disaster situations arising from sudden-
onset disasters, the media could identify the cause of the
disaster, estimate its seriousness, provide and double-
check damage estimates and detail the relief needs.
In the short-term relief phase, the media can
monitor the event, report relief operations, locate gaps,
obtain accurate information and articulate the voices
and interests of victims and survivors.
In the phases of recovery and rehabilitation,
the media tends to show a decrease in interest, yet
these are the times most crucial for digging out more
investigative stories, and unearthing the gaps in the
balance sheet of pledges and actual performances.
Recovery and rehabilitation audits by the media are
one of the under-reported issue, which could bridge the
information gap and fill accountability needs of long-
term recovery and rehabilitation of disaster-affected
areas and communities.
landslides (287) in Afghanistan, India and Pakistan
put together. Yet, these larger killers continue to be
some of the most under-reported disasters in the
media. A certain tendency of ‘normalcy bias’ has
developed towards these disasters.
In recent times a new phenomenon of the
development-induced disaster is emerging in the
countries of South Asia. A report on development-
induced disasters by the Manila-based NGO Forum on
ADB (Asian Development Bank), reflects some of this
thinking.
While commenting on the US$ 62 million
Khulna-Jessore Drainage Rehabilitation Project
(KJDRP) of the ADB in the southwest coastal districts
in Bangladesh, Zakir Kibria of Bangla Praxis states:
“The project ignored environmental concerns raised
in the Summary Initial Environmental Examination
(SIEE) and embarked on a structural construction-
based design in an ecologically fragile river system.
The failed project has now left a legacy of social and
environmental disaster exemplified by silted-up dead
rivers, permanent inundation of thousands of hectares
of land, loss of indigenous variety of fish and crop
biodiversity, and has driven fisherfolk out of work.”
In another example, Zulfiqar Halepoto of Forum
for Conflict Resolution-Pakistan stated: “The Left
Bank Outfall Drain (LBOD) project was intended to
drain saline ground of surface water and storm run-
off. Due to several technical problems, the drainage
effluents, instead of going into the sea, started
destroying lands and internationally-recognized
wetlands. The project-induced problems include:
flooding, sea intrusion, loss of crops and agricultural
land, reduction in fish catches and the loss of lives.”
On the Case of Urban Infrastructure Development
Projects in Karnataka, India, Gururaja Budhya of
Urban Research Centre-Bangalore indicated that
the implementation of urban development projects
in Karnataka shows that the five major challenges
in the Environment Policy identified by the ADB
have not been addressed; rather it has created more
complications. The poor are not part of decision-
making, institutional changes are top-down, the
project has contributed to the deterioration of
regional environment in the long run, no stakeholder
engagement has been conducted, and systems within
are not internalized.
These recent trends open new avenues for
investigative disaster reporting which are linked


On 26 January 2001 a devastating earthquake
measuring 6.9 on the Richter scale struck the Indian
state of Gujarat. The epicenter was in the remote
district of Kutch, close to the Pakistani border. Kutch
was cut off from the outside world. Telephone lines
were down, mobile phone networks were jammed and
the HF radio mast used by local Indian Air Force base
had been damaged. It took more than 24 hours before
communication could be restored.
This was not an untypical scenario and one that
humanitarian organisations and the media regularly
confront in the aftermath of major natural disasters.
The South Asia Delegation of the International
Federation of Red Cross and Red Crescent Societies
(International Federation, or IFRC ) based in Delhi
was at the forefront of the international response to
the earthquake. Despite the information vacuum, a
well-oiled response mechanism swung into action. By
the afternoon of January 26, a preliminary appeal for
2 million Swiss Francs had been launched to assist
50,000 affected people. By 9 am on 29 January donors
had committed 4 million Swiss Francs.
Good communications played a key role in
mobilizing the funds so quickly. Within 24 hours of
the disaster, an assessment team -- which included
an information delegate -- had been sent to Kutch
from Delhi. Armed only with a satellite phone hooked
up to a car battery, the information delegate’s main
functions were to brief colleagues in Geneva and Delhi
and give interviews to the international media. For
over a week, the Red Cross featured almost daily on
CNN, BBC and other major news outlets. This level of
visibility sent a clear signal to the donor community
that they were on the ground getting the job done.
Good communication in a disaster zone depends
on many factors. Rapid access to the disaster zone,
professional human resource capacity and readily
available communications technology are among them.
The latest communications technology should be
integral to a humanitarian organisations emergency
response toolkit. Whether it’s an earthquake in the
mountains of Afghanistan or flooding in Somalia,
a satellite phone is an essential piece of equipment
to maintain contact with the outside world where
conventional communication isn’t possible. Combine a
satellite phone with a laptop, digital camera and digital
video camera, and a humanitarian agency can become
a news provider from anywhere in the world. Web
stories and blogs can be posted on agency web sites,
and digital photos and raw video footage can easily be
made accessible to international news agencies.
Organisations such as the International Federation,
UNICEF and World Food Programme (WFP) all
recognize the importance of having experienced
communications staff strategically located in offices
around the world who are available to move into
disaster zones at short notice. With the advent of the
24 hour news cycle, humanitarian agencies quite often
find themselves arriving at the scene of a disaster at the
same time as international news teams.
This carries advantages and disadvantages. How
many times have you heard the phrase when watching
the News …‘the aid effort is slow to get underway’? In
any given disaster, it always takes time to establish
logistical pipelines and the infrastructure required to
deliver relief supplies. But for the media, conveying
a mood of drama and controversy makes for a more
exciting news report.

Generally, the relationship between the media
and humanitarian agencies following a disaster is a
reciprocal one. The media need access to the story,
sound-bites and good story leads. Humanitarian
agencies need visibility and the opportunity to
broadcast their concerns to a global audience.
While the relationship is one of mutual benefit, it
tends to be short-lived. Media interest in the Gujurat
earthquake plummeted after a week when journalists
moved on to the next story. In the case of the 2004
Asian Tsunami, media interest was sustained for a few
weeks, but some would argue this was largely due to
the numbers of foreign tourists who were affected.
A common frustration is that news reporters tend
to be very formulaic in their approach to covering
disasters. Reporters arriving from abroad rarely probe
beneath the surface to provide analysis of the wider
issues surrounding disasters, and it is seldom that
journalists return to the scene of a disaster to report on
how affected communities are coping a few months or
a year down the line. This is the nature of news -- the
humanitarian community needs to recognize that
they have a limited window of opportunity to get their
message across using the news media.
The disparity in funding per capita between
high profile disasters and some neglected disasters is
alarming. Chronic disasters -- such as droughts -- are
difficult to cover as news stories precisely because their
onset is slow and the visible signs of human suffering
that the media favour are often absent.
But the disparity in funding received for different
disasters is clearly reflected in the levels of media
attention that they receive. The Asian Tsunami raised
at least US$ 1,241 per beneficiary in aid, compared
to appeals for disasters such as the 2005 droughts in
Malawi and Niger which averaged less than US$27 per
person.
1
Although the media does have an important role
as a catalyst to mobilise public support, they should
not be held accountable for some disasters remaining
in the shadows. While donor governments have
their own decision-making criteria, media coverage
of a disaster can certainly influence donor policy on
whether or not they should intervene in any given
crisis.
Neglect is not necessarily a term that would be
associated with the outpouring of goodwill shown
by humanitarian agencies in their response to the
Asian Tsunami, but it is questionable as to whether
some agencies neglected to communicate sufficiently
with affected communities. Most International Non
Governmental organizations (INGOs) have signed
up to the Red Cross and NGO Code of Conduct
(see box on page 62) which provides a clear set of
guiding principles designed to regulate consultation
between humanitarian agencies and the people they
set out to assist. These principles stress the need
for consultation, participation and transparency
when planning humanitarian interventions. Reviews
conducted on the response to the 2004 Asian Tsunami
clearly demonstrate that many humanitarian agencies
made decisions based on experience and professional
judgement when dispatching standard relief materials
to the disaster zone. It was only when the chaos
subsided that assessments and consultations with
affected communities became more detailed and
provided more factual data. Under these circumstances
information is power and invariably aid agencies hold
the key as they make decisions which have a direct
impact on the people caught up in the disaster.
In November 2005, the International Federation
teamed up with CDA Collaborative Learning Projects
and other partners in the humanitarian sector to
launch the ‘Listening Project’
2
, which aimed to gather
the views and opinions of local people in up to 20
developing countries where international aid had
been provided after a disaster. The idea was to assess
the impact of international assistance and learn from
beneficiaries experiences.

The project began in Aceh, Indonesia, and
produced some interesting results. Seven teams of
listeners were designated different localities. They
didn’t work from pre-set questions; rather, the
approach was to move around, engaging a wide cross-
section of people, young and old, in conversation. It
was the beneficiaries who took the lead in raising the
issues that most concerned them.
It was apparent that in their response to the
Tsunami, NGOs overall had performed poorly when
communicating with the people they set out to help.
Many people were unhappy that they did not have
enough information about aid and aid processes.
Some couldn’t understand why different aid was given
to neighbouring communities. Assumed wisdom led
many NGOs to channel information to the community
through the village head man which wasn’t always the
best approach -- it created suspicions of unfairness,
and quite often the information failed to trickle down
to key groups, particularly women.
The Listening teams found that many people
felt there was no mechanism to express their
opinions or discuss problems with the NGOs, and
felt afraid to raise issues with NGOs. When asked
how communication could be improved, there were a
number of suggestions, such as more public meetings
or information centers where NGOs could explain
issues in greater detail to the community.
The Listening Project highlights how a lack of
beneficiary communication can seriously undermine
the credibility of humanitarian agencies, which, in
turn, led to a negative impact on the welfare of local
communities.
Surprisingly few agencies have genuinely
addressed the notion of accountability in their
aid delivery. Some would argue that upward
accountability to donors has taken precedence over
downward accountability to beneficiary populations.
Despite the heavy branding on most of the relief
materials that were distributed in Aceh, most of the
recipients knew next to nothing about the agencies
that had come to help them.
The response to the Tsunami in Sri Lanka
is a good demonstration of conflicting priorities.
Reportedly over 300 agencies arrived with
considerable funding and little knowledge of
working in the country. It was not easy to establish
coordination mechanisms at central and district levels
between an overwhelmed government bureaucracy
and NGOs whose main focus was to hit the ground

running. Because so many agencies wanted to stake
their claim to a corner of the country, and become
operational as soon as possible, opportunities to
share data, assessment findings and knowledge were
lost. Collaboration with local government and other
agencies became secondary, and there was wide-
spread duplication of efforts. Some villages received
multiple distributions of fishing boats, while others
received countless assessment teams from different
agencies passing through their village asking the same
questions….with little or no material benefits.
Providing information to survivors of a disaster can
have a significant impact on their well-being by helping
to repair psychological damage and restore people’s
dignity. In post Tsunami Sri Lanka, the International
Committee of the Red Cross (ICRC) deployed twelve
mobile teams whose function was to enable families and
individuals staying in welfare centres to make contact
with their relatives to let them know they were alive and
well. The teams visited over 300 welfare centres armed
with satellite and mobile phones, playing a critical role
at a time when communication by telephone was almost
non-existent.
Mass media plays a crucial role in disaster
preparedness and response. Radio was the sole
information source for thousands of families living
in temporary shelters in Sri Lanka after the Tsunami.
Many NGOs and humanitarian agencies tapped into
this by collaborating with public and commercial
broadcasters to produce public information
broadcasts that featured details of forthcoming
relief distributions, training opportunities or health
education messages.
Despite the lack of official early warning systems,
communications technology played an important role
in saving lives before the tsunami struck. There were
many reported cases of people-to-people early warning
via mobile phone networks. With the proliferation
of mobile phone use, text messaging (SMS) is being
looked at seriously in some countries for disseminating
nationwide early warning alerts. Other modes of
communication play a vital role in the Bangladesh
Red Crescent Society’s Community Based Disaster

Preparedness programme. Historically, the Bay of
Bengal is prone to highly destructive seasonal cyclones
which in recent decades have claimed hundreds of
thousands of lives. The Red Crescent has established
a no-nonsense approach to reducing risk for
communities living close to the sea. Working closely
with the Government’s meteorological department
in Dhaka, Red Crescent disaster preparedness team
tracks the movement and intensity of cyclones. If
the cyclone looks potentially life-threatening, Red
Crescent field offices are alerted by HF radio. The
message is then relayed down by VHF radio to disaster
preparedness teams at village level where trained
volunteers equipped with loud-hailers and bicycles
set off through local villages warning villagers to take
refuge in the nearest cyclone shelter. The programme
has proved to be successful not only because it has
saved thousands of lives, but because it is sustained
through the active participation of volunteers from the
community.
The success or failure of humanitarian action
can depend on good communication. This is far more
complex than simply building good relations with
the media in times of crisis. Communications needs
of beneficiaries must be addressed in programme
planning and delivery, and humanitarian agencies
must place more emphasis on sharing information and
resources rather than competing for airtime. Agencies
also need to join forces to raise awareness around
neglected disasters that remain in the shadows. To
make all this happen communications must be seen as
integral to strategic objectives. Humanitarian agencies
need to make the necessary investment and should
explore new ways to engage their publics using new
communications channels and media.
If they don’t, they can end up in the shadows.


“My mom came before the TV warning. She
woke me up and said, ‘Waves’. She told me to move
to higher ground. My mom is faster than the TV!”
eight-year-old Beam said after a tsunami-evacuation
drill carried out in Thailand sometime in March 2005.
Her mother Sumontha explained that community
members did not always hear the warnings the
government broadcasts; it was the neighbours who
phoned them and made sure they evacuated from the
high-risk areas.
Beam was talking to a TVE Asia Pacific film crew
who had tracked families affected by the 26 December
2004 tsunami for months, and documented how they
were returning to normalcy.
1
Time and again, local community members
are the first to join hands during an emergency
situation, and on a voluntary basis they help the most
vulnerable. Alas, few of these Samaritans are involved
in preparedness activities; nor are most able to adapt
available resources to disseminate much-needed
information, including alerts on when evacuees can
safely return to their homes.
This was the case in Indonesia’s province of
Banda Aceh, one of the worst hit areas by the 2004
Boxing Day tsunami. Aware of the isolated state in
which their region was at that point in time due to
the dreadful conditions on the ground, hundreds of
local volunteers quickly organized emergency relief
efforts. They succeeded in many ways, but developing
communication methods once again proved
challenging.
It was ten days after the disaster that a group of
volunteer experts from the KBR68H radio station in
Jakarta were finally able to arrive in Aceh, and set
up a community radio station. The crew was given a
crash course. They worked hard to ensure that much-
needed information (from religious messages and
encouragement to sharing data on missing persons)
finally got to the people. Had local volunteers already
received appropriate training, they would have been
able to set up the emergency studio in a period of just
six hours.
When disaster strikes, volunteers come to the
fore. Community members typically rally to support
one another. However they need to be prepared,
and their efforts need to be coordinated. Trained
professionals can provide crucial support by training
people in disaster preparedness and response, and
by helping to coordinate national and international
relief and rebuilding programmes. The United Nations
Volunteers programme (UNV) is often one of the first
organisations to respond to disasters on-site. UNV
mobilizes national and international UNV volunteers
to support the immediate relief and recovery activities
of major disaster organisations and domestic
institutions.
Beyond the response phase, UNV works with
governments and other national partners in the
creation of community-level disaster preparedness
plans to strengthen their capacities and lessen the
impact of possible future disasters. UNV supports
countries in the development of disaster mitigation
programmes that incorporate the principle of
volunteerism for development and foster people-
centred preparedness initiatives in communities.
The idea of volunteers being philanthropists
and lacking in skills, or being young, fresh college
graduates entering the job market and seeking
adventure, is rapidly changing. The number of
international organisations mobilizing highly educated
and professional volunteers is on the rise.
Volunteers associated with United Nations
Volunteers (UNV), for instance, have five to 10 years of
work experience and are an average 37 years old. Their
on-site and online contributions are proving extremely
productive in fields as diverse as health, education,
human rights promotion, community development,
vocational training, industry and population.
Information and communication technologies
(ICTs) are other areas where volunteers are
contributing necessary knowledge and expertise. They
support in disseminating warnings, coordinating relief

efforts and implementing recovery and rehabilitation
programmes.
If communities are to brace themselves for
weather-related disasters, they need sufficient
early warning mechanisms to be able to implement
emergency plans of action.
Some initiatives are happening on the ground.
As part of the World Meteorological Organization’s
(WMO) daily routine of weather observation, large
numbers of people volunteer their time to the
most basic level of meteorological prediction: data
collection.
Experienced farmers, fishermen, pilots and
sea captains read hydrological and meteorological
recorders, measure rainfall and test climatic
conditions. They report their findings to national
meteorological surveys around the world.
Without these volunteer efforts, meteorologists
would have less access to information about
conditions in remote areas, impeding their ability to
provide accurate forecasts of weather patterns around
the globe.
Volunteerism has also served as an effective
communication support system in the wake of
disasters. In India for instance, a victim of the Gujarat
earthquake in January 2001 himself, Information
Technology specialist Hemang Karelia declined an
offer from a private consulting firm and decided
instead to help thousands of victims of the quake,
which had devastated his hometown of Bhuj. After
signing up as a UNV volunteer a few days after
the disaster, he took charge of the computers in
the control room and made sure relevant data was
collected to help affected people. Easily-readable
maps, which helped to track and channel the scarce
resources available in those trying times, were also
produced.
“It gave me great satisfaction to provide the right
information at the right time and direct resources in
the right direction,” Hemang recalls.
Before that, Sanjaya Mohanty in Orissa also used
modern tools in communication to take information
about government programmes right to the doorstep
of poor villagers, whose livelihoods were destroyed
first by a cyclone and soon afterwards by floods
in October 1999. Furthermore, he established
information technology kiosks at a minimal cost to
serve as disaster management tools.
“Local communities are now able to access early
warning information about impending cyclones and
learn about new agricultural practices,” Mohanty
explains.
After the immediate response, there is always a
need to ensure a long-term engagement of different
parties in the recovery and reconstruction process of
areas hit by natural disasters. UNV volunteers working
as Field Reporting Officers help ensure commitments
are met. They play a crucial role in the analysis and
dissemination of data, and are thus instrumental in
assisting communities to gain better access to services.

They also participate in meetings that serve as the
main channel for recovery information collection
and data sharing, and their reports and findings are
uploaded to websites accessible to any interested
person.
Kenyan-born Anita Shah flew all the way from
her country to assist as a UNV volunteer in the early
days of the emergency operation in Sri Lanka in
2004. She made valuable contributions to emergency
information management.
“We channeled valuable information on damage
and losses, as well as needs, gaps and response
efforts. I compiled a bulletin twice a week on the
activities being carried out, and was able to provide
real time and credible information for planning and
decision making,” she recalls.
While volunteer contributions like these have
proven extremely valuable at the country level, there
is still a need to fully integrate them into strategic
partnerships, such as those aiming at communicating
disasters at regional levels.
International organisations engaged in
mobilizing volunteers should join forces and prepare
a database of volunteers with specific professional
backgrounds in fields such as journalism,
communication technology, disaster management
and public health, to respond to the needs of mass
media and other communication partners in times of
emergency.
The print and broadcast media would probably
welcome an extra hand that would assist in their
work and help ensure that reliable information is
promptly gathered or disseminated. Overloaded news
bureaux could greatly benefit from having on-site
and online specialized volunteers carrying out field
research, extending advice and even giving interviews
on disaster management or health recommendations,
at least until official sources are ready to do so.
Experienced “volunteer journalists” could also
be deployed on-site to act as team leaders for local
amateur reporters and photographers, and help
speed up the collection of data on casualties and
ground conditions. Information centres set up by
the specialists would ensure that latest news reached
main-stream media for broader dissemination in a
timely manner.
When disaster strikes, volunteers are the ones
who spearhead activities to support those most
affected. The ingenuity solidarity and creativity of
ordinary people are harnessed through voluntary
action. And since each and every human being
has the potential to volunteer, encouraging
and supporting their involvement in strategic
partnerships will enrich disaster preparedness,
mitigation and, ultimately, management.



There are good boys and bad boys out there, in
the big world called “Development”. Some full-time
“developmentalists” consider the media to be the
notorious bad-boys. To them, the media are largely
obsessed with profit-making, their cardinal principle
is to reduce every reader or viewer or listener to being
a mere consumer; they cater to the least common
denominator; they are sensational; they distort reality;
and the media thrive on hyperbole while they also lack
sensitivity.
Developmentalists’ critics whine, they cringe and
their dirges reach high decibel levels when they lament
about the media’s alleged lack of conviction and total
disregard for the well-being of the society. They often
take it on themselves to “build capacity for the media”
and draw their attention to the specific issue on which
their own development agency is working at that point
of time.
On the other hand, journalists have developed a
pathological distaste to the development narrative that
emerges from the portals of various developmental
agencies.
Maybe this is understandable. Journalists
consider that their reports are ritualistic, cloaked
in the political correctness, but often not backed by
enough empirical data. Journalists think that the
development agencies are monochromatic in vision
and do lack the larger picture in their imagination.
So, this gap grows. There is a popular game
prevalent in news-rooms. It involves nick-naming the
development agencies in question based on the issue
they focus on -- ”the HIV- guy”, “the development-
index guy”, “the global-warming guy”, “the poverty
guy”, “the MDG (millennium development goals) guy”,
all labels referring to one or the other development
agency working on the specific theme in question.
Rarely have these organisations or their staff members
shown an interest in themes or issues which are not
directly linked with their own priorities of-the-moment.
It is not very surprising therefore that most
journalists consider the development agencies as yet
another set of self-serving institutions. Institutions
that are craving for media coverage, institutions which
shamelessly want a plug for the purpose of their own
profile-raising, and institutions that are not above
board when it comes to that deadliest of sins — the
planting of stories.
The divide is nearly complete. The sole saving
grace is that both sides have not started wagging war
against each other. At least not yet.
So, how did this chasm come about? Are these
two arms of the society mutually exclusive? Is there
no space for interaction and mutual benefits? Is it, at

all, possible for both to work together for the eventual
benefit of their real clientele — the people?
To answer these questions, one must, first of all,
understand media dynamics, and, then, the narrative
dynamics of the development discourse.
After all, the media is plural term, not a singular
one. This implies that the media are not a monolith.
Some are excellent; many are mediocre; some are
downright bad. Some in the media are also indifferent
to some issues but may be outstanding in addressing
other issues.
If you rotate the media vibgyor-disk fast enough,
all you see are shades of grey. But, the development
narrative tries to fit it into a bi-polarity of black and
white. In a sense, the development narrative predates
George W. Bush Jr. and the perspective that you are
either with us or against us.

Fundamentally, this cleavage is due to the
developmentalists’ inability to distinguish between
journalism and the media industry.
The media industry, though it claims innumerable
privileges, is still an industry with a clear focus on the
bottom-line. However, it must be noted that there are
any number of journalists who are alive to the crucial
issues confronting - humanity. They are constantly
on the look-out for a good story that would make
some change in people’s lives. They want to record,
document, initiate a debate, shake the policy-makers
out of either their slumber or rank opportunism,
research for alternatives, and open up space for
dissent.
How am I so sure of this? Well, journalism was my
chosen field for some twenty-odd years, till I moved
on to the insular world of development, a couple of
years ago.
One never looked at journalism purely as a
careerist pursuit. I believed, and still do believe, that
the media are a site for the democratic mediation of
ideas.
It is important for any politically-sensitive person,
but one who is not a politician or merely a partisan
in narrow party politics, to reach out to the public
directly, to bare open his or her ideas and views
through the dynamics of media. This is essential
to ensure a place for those ideas to germinate into
something more concrete in the domain of the public
sphere.
Not for a minute had I any delusions about the
media being free from various pressures, ideologies
and political-orientations. I believe that anyone who
wants a space in the public sphere comes in with a
worldview, and with a clear motivation for pursuing
that worldview. One argues for that worldview and
is constantly engaged in the process of refining,
redefining and enriching that worldview based on
empirical evidence and sharpened by intellectual
input.
A crucial component of my political belief is that
there is not a single public sphere in an Habermasian
sense, but multiple public spheres; and a journalist
can play the role of a mediator of these public spheres
only when he or she operates in more than one public
sphere. This thinking influenced my decision to be a
bi-lingual journalist.
The trick in bringing the two sectors
– development and the media -- closer lies not
just in creating an institutional framework, but
in generating a vibrant human network between
development practitioners and journalists who work
on developmental issues.
Publications, channels or radio stations may or
may not share the concerns of the developmental
agencies; but individual journalists do. They use
three creative tools to get their stories published or
broadcast.
First, journalists always create a contemporary
peg to hang their stories onto. They know that stories
when presented with no sense of immediacy -- and
those having a shelf-life beyond the periodicity of the
publication -- seem fit for the story-bank, from which
they are rarely if ever retrieved.
This is an essential difference between the
perception of developmental agencies and that of
the media. Developmental agencies always believe
they have generated a body of information that has
relevance for at least a decade. And the media looks

at everything from a perspective of the here and now.
The media always seeks a contemporary peg in order
to help its reader relate to the story by providing a
recent grounding. And that’s the reason the media
remains the best communication platform, while
developmental work remains mainly on the shelves of
the bookshop.
Second, people working the media are masters
of subtle subversion. They know how to mask a story
without losing its power or potency in overcoming
various forms of censorships to which the mainstream
media is often subject.
Censorship comes from the ownership, from
the state, from the market and at times there is even
self-censorship to tide over a current crisis within the
organisation or to cope with the Spirit of the Times.
Developmental agencies should therefore leave the
narrative grid of the story and form to the journalist,
and not to try and impose a politically correct,
sanitised version which fails to work, especially with
the readers.
Third, journalists also deploy their excursions in
erudition to bring forth a point closer to the reader, by
drawing parallels or hinting at similarities.
For this, they will obviously not be prepared to
use verbatim the developmental agencies’ findings,
recommendations, research and writings. Journalists
need to counterpose these with other claims, research
and writings in order to contextualise them.
One of the usual complaints against journalists
coming in from development agencies is that “we gave
them so much material but they used so little”. There
is a need here for the development agencies to reflect
why this happens ever so often.
Development agencies rarely bring journalists into
their universe at a stage which can be called ‘work-in-
progress’. They usually just come to the media with a
finished product. There is hardly any joint exploration.
When presented with a finished product, there is just
one alternative for a reporter — that is, to review the
product that is already done.
Imagine a scenario where journalists are brought
into the process right from the word go. There would

have been a series of stories, and when the final
report of the development agencies is realised, that
may well serve as the winding-up story tracking the
entire trajectory.
A journalist is expected to report and not
just reproduce. Development agencies like their
versions to be reproduced to a large extent. This
becomes an assault on the journalists’ work-pride.
He or she would like to do a field report, taking
a cue or two from the work of the development
agency. But, to merely reproduce a report is
seen only as providing a free plug, an unpaid
advertisement, and doing a stenographer’s job.
Let’s look at one story which had a massive
impact. In India, the Narmada Bachao Andolan
(NBA – the movement to protect livelihoods
of tribals coming under threat from a series of
major dam projects) has been campaigning on the
contentious issue of big dams for nearly two-and-a-
half decades. But, not once did Ms. Medha Patkar,
the moving spirit of the movement, fail to get the
support from the mainstream media. The media
has, in fact, been an integral part of this struggle.
This is true on many fronts. Whether in
terms of countering the government’s claim over
proposed dam projects, or in terms of generating
details of the area or mass of land that was to be
lost due to the raising water levels, or the question
of displacement, or on the lack of rehabilitation.
On all these issues, the NBA managed to keep the
media informed from the word go. In the process,
it managed to generate much debate, raise voices
of concern over many institutions, including the
apex judicial body, the Supreme Court of India.
Never once, did the NBA come to the
media with a final text and ask them merely to
reproduce it. Journalists, on the other hand, were
informed of the NBA’s activities, they were given
details of the villages that are getting submerged,
and they were taken into confidence even about
the nature of protests that were being planned.
NBA shared with journalists its own doubts,
vulnerabilities, and anxieties and often voiced
their fear that all their efforts may be futile. In
many a sense, it was a partnership between the
NBA and the journalists.
Though the NBA’s struggle may have
ultimately not yielded the desired results in its
entirety – the contentious dams were built, finally
-- what resulted from this fruitful partnership
was many a useful by-product. This included the
debate on the desirability of big dams in India,
the actual human cost of development, the need
for proper rehabilitation and re-settlement, and
wider issues concerning development-induced-
displacement.

UN agencies, donor agencies and international
development organisations should keep in mind that
media is not merely a conveyor of messages handed
to them by press officers.
The prose of the development agencies often
has no people in it... it’s just numbers. They retain
their sense of critical distance; and journalists feel
slighted by the press releases that land on their tables
mostly without any scope whatsoever for verification,
counter-checking and illustrative examples.
A good journalist always strives to a give a human
face to his or her reports. There are names, faces,
families, friends, and depictions of the local society
in their stories. By focusing on one individual,
the media makes the suffering of that individual a
metaphor of larger malady. It helps the readers to
understand the pain, hope and frustrations of the
victims.
In that sense, journalism helps people to retain
their dignity and not get reduced to becoming mere
statistics. If developmental agencies understand
this dynamics about the working of journalists,
then there is nothing that prevents a most beneficial
partnership from flourishing sometime in the future.
But that goal is some understanding away, still.


What is a disaster? How is it that some houses can
be destroyed by storm winds while others resist the
most frightening earthquake? Why do some people
need years to recover from a bout of localised heavy
rain, while others are back in business just a few
months after a major tsunami?
For risk professionals, disasters occur when a
potentially dangerous natural phenomenon impacts
vulnerable people (or their houses, organizations or
cultures) who then cannot cope with these natural
forces and their destructive effects.
What are their causes? As noted above, there are
causes behind nature’s potential to become a threat –
some of which we can hardly influence
1
. For instance,
we have no ways to avoid the normal movements of
the earth’s crust, which we call earthquakes, or the
differences in humidity and pressure, which turn into
typhoons. But society’s bigger weaknesses come from
its vulnerabilities
For instance: a lack of awareness about the
potential threats. A misunderstanding of how
development effects could end up causing increasing
risks. The unavailability of sufficient resources to
build better homes. Inadequate or non-existent land-
use planning. There could also be the problems of
information systems not reaching the exposed people
to alert them on upcoming events. It might be due to
weak preparation or the lack of training and resources
to help those affected.
Information, education, and communications
are, then, essentials primary tools that could play a
vital role to reduce vulnerabilities, increase awareness
and promote changes directly or by influencing better
decision-making.
Most vulnerable communities have long learnt
to deal with disastrous events. There are many
examples of indigenous people -- who are probably
among the most socially-vulnerable groups nowadays
-- or ancient inhabitants of a region, understanding
nature’s messages of an event-to-come based on their
historical knowledge of nature’s behaviour.
This, for instance, was the case of some of the
Andaman’s populations, on the islands off the Indian
east coast, during the 2004 Indian Ocean Tsunami.
People in some of these areas rushed inland after
noticing the water receding from the beaches on 26
December that year. We technologists would call this
information an “early warning message”, one that
needs to be understood and acted upon.
Access to historical information about past
events is often one of the best mechanisms to prevent
death for many. That is why most of the participatory
approaches to assess risks at the village level include
in their initial steps a discussion and collection of
past events. This is the case with the approaches
used by the United Nations Development Programme
(UNDP), the Red Cross/Red Crescent, Asian Disaster
Preparedness Centre (ADPC), CARE, Oxfam and many
others that work on supporting local communities.
Such an approach allows one to know in which
conditions those events have occurred in the past,
where they normally happen, and who has been
historically affected and how.
Unlike information needed by a state government
or other national entities, “small” events are also
compiled at that stage. For a vulnerable community,
having one or two families affected can translate

into a disaster; and surely it is one for those
whose livelihoods have been severely destroyed
or jeopardized. The UNDP has been promoting
DesInventar (www.desinventar.org), a Free/Libre
and Open Source Software tool to collect, analyse and
present such historical data. It is being used in all five
tsunami affected countries, as well as in Latin America
and other Asian countries, to be able to go into the
details of past events.
Deeper risk analysis requires one to look for
additional information. There’s a reason for that: how
can we avoid an event from turning into a disaster
if we don’t understand its roots, its causes and the
parameters that creates it? Apart from the natural
phenomenon, the developments around which and
evolution of which are well known to researchers and
scientific institutions across the globe, digging into
the social causes such as territorial (un)planning,
productive activities that lead to the changing of
the environmental balances, building methods,
organizational structures, internal power struggles
and disparities, and the impact of external actors, are
some of the key factors needed to be incorporated into
a good risk assessment.
Tools like hazard-mapping, actors-mapping,
seasonal calendars, economical activities, an analysis
of social service providers (such as transport,
education, power, water and sanitation) and social
typologies, are then useful to allow communities
to better understand, express and explain their
knowledge of risks. All this is also essential to
document the reality of risks.
Unfortunately, all this information is not always
available at the community level, because it is
unknown by people there or unavailable to them.
Take the case of migration, involving people in
search of a better future, who opt to move to some
newly-created community or neighbourhoods, around
an important urban centre. They often don’t have
this past information to be able to build on their
knowledge of potential threats.
They wouldn’t know, for instance, how a river
would evolve during the rainy season, or they often
don’t even have access to proper construction
materials, basic health care, education or permanent
jobs. In many cases, they themselves risk being
affected by monsoon floods, and deliberately choose
to find a way to survive in their permanent social
disaster (whether this is brought about by poverty,
illness, illiteracy, discrimination or something else).
Being the most vulnerable to natural events is very
often an indicator of a deeper social vulnerability,
inequity and discrimination.
To reduce risk, it is also essential to document and
understand good practices, not only as ready-to-use
technical solutions to imitate, but most importantly,
as social processes to replicate in different conditions,
searching for internal and external factors that will
trigger success.
Looking for, understanding, sharing, and adapting
good practices, building its own new ones from
others’ experience is certainly one of the best ways to
ensure proper ownership and sustainability of new
techniques, organizations and partnerships.
But information by itself is not knowledge. Just
being aware of a danger can cause more anxiety than
bring security, mainly if we know that nothing is being
done to reduce the threat. It is therefore imperative to
simultaneously teach, educate and train vulnerable
people and societies on ways to find solutions, or
techniques allowing them to reduce vulnerabilities.
Because the human part of the risks are produced
by development choices, a lot of the decisions
affecting local conditions are not taken locally. Take
the example of market policies that can be a strong
incentive for patterns in agricultural production which
effectively lead to wider deforestation. Or, energy
policies that could modify a river’s flow.
It is hence imperative to raise awareness, and
promote risk education among decision-makers,
highlighting the way a “development” decision
could either reduce (if its implementation is done
accordingly) or increase risks. Most of the time, it
is the latter which happens when risk knowledge
remains completely absent from the development
decision-making chain.
When Hurricane Mitch struck in Central America,
there were many cases of well-constructed bridges
being affected, even though they were strong enough
to resist the water flow from mighty rivers. They were
meant to weather large floods upstream, but their
design was not done in a way to take into account the
highest historical rainfall! Such bridges became the
main cause for vulnerable communities upstream.

At the local level, many solutions are already
known. Education and training will range from
creating new (or restoring the old) agriculture or
forestry techniques to reduce potential landslides
on high-slope terrains, building methods to prevent
floods from damaging houses, early warning schemes,
first aid, rescue methods and evacuation planning
to avoid the loss of lives. These solutions need to be
adapted to the local context, implying the translation
of documents. It would also help to produce audio
documents, incorporate cultural standards, and reach
the most vulnerable sections.
At the national, state or district level, with
decision-makers, awareness can be increased by
education and training on risk creation, by producing
assessment techniques to identify the most-obvious
risks using existing data, just as it is being done for
environmental purposes, allowing the emergence of
prevention or mitigation solutions.
Informing the general public on these matters is
also a way to produce pressure for better decision-
making. In 2004 in Panama, CEPREDENAC
2
and
the UNDP supported the Ministry of Finance while
modifying the normal government project-financing
approval process, so as to train their project reviewers
on disaster risks, enabling them to add five questions
about risks, to be answered by any proposal: Is
the project zone prone to natural events? With
which frequency? When finished, will the project
produce new risks to other projects? If infrastructure
project, is it compliant with the seismic-resistant
constructions codes? Does the project consider
mitigation measures to reduce its vulnerabilities?
As we have seen above, the responsibility on
producing vulnerabilities and increasing risk does
not lie solely with the communities. Many decisions
affecting local land use or social mobility are driven by
local authorities, economical conditions and private
investments, national policies and regulations. In
some cases, these decisions are even taken in another
country (particularly in the case of trans-boundary
rivers’ management scenarios that produce floods
in the lowest part of the watershed). Knowledge
should then be used to communicate on an informed
basis, so as to promote “horizontal” dialogue and
open discussion between parties to look for solutions
after determining responsibilities. Development
strategies should always be the product of a wide
discussion, taking economic, environmental and
social interest into account. (Incidentally those are the
“ingredients” of sustainable development, as defined
during the 1990s.) There should also be a special
place for discussing risks, as they also have economic,
environmental and social implications which show up
during disasters.
Information and communication are among the
main purposes of the media. Risks can be reduced
even before tragedy strikes by using informed cases
studies, success stories or examples of good- and bad-
practices. In these efforts, one could highlight existing
risks to enhance the dialogue between communities
and decision-makers.
It’s not enough just to report on the number of the
dead, and point at responsibilities after an event. This
is specially the case if one’s focus is building education
around prevention matters, and for empowering
communities with useful information.
Based on concrete examples, the media can and
should play a significant role in letting large audiences
be aware of the risks. It can also play a useful task by
getting people to start to think of potential threats
before they occur, so that human development activities
might include vulnerability-reduction actions too.


Disasters, whether natural or man-made, used
to be phenomena that we read about, saw on the
television or heard on the radio after they happened.
Even the advent of cable TV and 24 hour news
channels did not change this.
Unexpected or unplanned, no one could accurately
predict where or when they would occur. Once they
did, our first images and sounds usually used to be of
ambulances rushing into hospital with the injured and
the dead; bloody, ashen or mud-stained emergency
workers and survivors emerging from the chaos; an
aerial shot over the disaster area; an image zoomed in
to focus on a single detail (a broken toy, a frozen clock
or a single shoe); an animation depicting the lead-up
to the disaster and how it played out; sound-bites from
traumatized victims and various spokespersons; or a
news anchor struggling to be heard above the din of
relief work. Headlines the next day would scream out
the numbers dead alongside an image of the tragedy
-- shot by a professional photographer and purchased
for hundreds of dollars.
Large-scale disasters are growing. One the
one hand, global warming and unprecedented
environmental change are resulting in disasters
more frequent and calamitous than before. Natural
disasters such as earthquakes (Kashmir, 2005), floods
(Bangladesh, India and Nepal, 2007), landslides
and mudslides (Bam, 2003; Chittagong, 2007),
volcanic eruptions (Merapi, 2006), tsunamis (South
and Southeast Asia, 2005) and forest fires (across
Europe, 2007) continue to severely affect the lives and
livelihoods of millions. On the other, the iconic images
of the London bombings (7 July 2006), the Twin
Towers in New York on 11 September 2001, Madrid
train bombs (2004) and the Bali bombings (2002
and 2005) coupled with hundreds of gruesome local
incidents -- including suicide bombings in countries
such as Sri Lanka, Afghanistan and Iraq -- are a stark
reminder that man made disasters, often the result of
terrorism, are a permanent feature of domestic life in
many countries.
But how do we make sense of such disasters --
their causes, their impact on those involved as victims
and perpetrators? How do we maintain compassion
in a world with competing human tragedies? Does the
increasing availability and affordability of Information
and Communications Technologies (ICT) -- covering
PCs, radio, mobile phones, blogs, SMS and the
Internet -- result in the coverage and awareness of
disasters qualitatively better than before? Or does
reportage across a hundred thousand websites and

blogs by those who are untrained in professional
journalism diminish the importance of and, by
extension, the response towards a disaster?
There are no easy answers to these questions.
Whether we like it or not, new technologies are
changing the manner in which we gather, store,
disseminate, consume and comment on news. The
overall experience after the tsunami in Sri Lanka and
the subsequent design of ICTs for humanitarian aid
suggests that ordinary citizens can play a pivotal role in&nb