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“Information itself is very directly about 
saving lives. If we take the wrong 
decisions, make the wrong choices 
about where we put our money and our 
effort because our knowledge is poor, 
we are condemning some of the most 
deserving to death or destitution.”
John Holmes, UN Emergency Relief Coordinator
Time
Informa
tion
Developed from a paper given at RUSI by Peter Power, Visor Consultants, July 2004
Su
pp
ly
Su
pp
ly
Desired Future Situation
Dem
and
Dem
and
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Pakistan Earthquake
Command Center,
Muzaffarabad Ͳ Pakistan.
The tasking board summed up a
frustrating day for rescue crews
in Pakistan. One helicopter on
an aid mission crashed killing
all aboard while all other badly
needed medical evacuation. All
other flights where cancelled.
© Edward Parsons/IRIN/2005
Information Management Cycle
1. Collection
2. Processing & 
Management
3. Analysis
4. Dissemination
Decisions
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The ‘Virtuous Cycle’
1. Convince 
partner to share
2. Add value to 
information
3. Disseminate 
quickly
4. Partner sees 
net benefit
Operational Guidance on Responsibilities
of Cluster/Sector Leads and OCHA in
Information Management
Cluster Leads:
• Responsible for IM needs
within their cluster
• Are to ensure that adequate IM Capacity exists in their
cluster
OCHA:
• Responsible for ensuring effective IM
between
clusters and support operational analysis
• Convene an IM Network of IM cluster focal points
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Uncoordinated Response
Weak Information
Management
Coordinated Response
Strong Information
Management
Total of all Humanitarian Needs
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IM Preparedness Indicators
1. General Preparedness
Humanitarian reform, IASC cluster guidance, situation analysis, coordination,
contingency planning
2. Capacity
Government, clusters & sectors, OCHA
3. Data Standards, Datasets & Tools
Common operational data, pcodes, 3W, web platform, operational analysis,
cluster analysis
4. Needs Assessment
Methodology, capacity, data management
UNDAC IM Course, Aug. 2009
Quick Review
Phases…
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Pcodes
Pcodes
Pcodes
Pcodes
Pcodes
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Population & Households
Population
Population
Social Infrastructure: Health
Social Infrastructure
Social Infrastructure
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Infrastructure: Transport
Social
Social
Infrastruture
Infrastruture
Monitoring: long term (historical averages)
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Information Management (in Fiji)
• Provide multiple stakeholder with relevant and
timely and consistent baseline data for disaster
preparedness and response
• Develop and agreed methodology and capacity
for rapid multiͲcluster needs assessment and inͲ
depth cluster needs assessment following
natural disasters
• Develop tools and procedures that guide the
management of information during response
operations and for the planning of disaster
reduction measures
From Data to Knowledge
TYPE
EXAMPLE
FUNCTION
Facts/Events
Deaths
Data
Number of deaths
Collect and Count
Indicator
Mortality Rate
Calculation
Information
Rates by sex, age, location
Analysis
Knowledge
Time trends, comparison
with other areas
Interpretation
Decision
Making
Decisions (impact, severity)
Assessing options